JEANNA COSTELLO
Stamford, CT 06901
******.********@*****.***
OBJECTIVE: A position that will utilize my marketing research experience
while providing an opportunity for professional growth.
WORK EXPERIENCE
IPSOS - ASI, Norwalk, Connecticut
Client Service: Account Manager, June 2008-present
.Build strong client relations by providing excellent service to industry
leaders including Johnson & Johnson -CPG/Pharmaceuticals, Schick, Heinz,
Novartis, and Welch's
.Work directly with the client to create proposals and questionnaires for
online copy testing projects and marketing campaigns to ensure all studies
meet their target goals and expectations
.Work closely with project management team to ensure all projects are
executed and fielded successfully
.Analyze data to provide insight and recommendations to help clients make
informed business decisions
.Work strategically to solve existing client problems
The Nielsen Company, Wilton, Connecticut
Client Service: Analyst, Unilever Account, November 2006-June 2008
.Prepared and presented detailed project analyses to brand managers in the
following areas:
category reviews, brand audits, SKU optimization, and competitive analyses
.Evaluated the performance of new product launches using Homescan and
syndicated data
.Processed and validated monthly topline reports to enable Client to
monitor Brand and Category trends
.Coordinated and conducted training sessions for the client on Nielsen
capabilities and software
.Worked with database team to ensure database accuracy and quality
.Onsite two to three days per week to better assist the client
Client Data Services: Database Specialist, June 2006-
November 2006
.Assumed responsibility for three additional categories as well as the
three already responsible
.Acted as the Panel Fact mentor for other database associates on my team
.Created and validated all complex panel fact reports
Client Data Services: Associate Database Specialist, June
2004-June 2006
.Maintained client databases to ensure data quality
.Worked with internal production department to design and build client
databases
.Created and validated Panel Fact reports
.Assisted client service with the validation of monthly topline reports
EDUCATION
Sacred Heart University, Fairfield, Connecticut
Bachelor of Arts, Business Administration, Concentration in Marketing, May
2004
Dean's List: Spring 2001-Spring 2004
Graduate magna cum laude, GPA: 3.62
COMPUTER SKILLS
Microsoft Word, Excel, PowerPoint, Access, Nielsen Nitro, and Internet
Research