Sales Marketing
Resume:
David Whetstone
***** ******** ***** **., ******, Texas 78726 . **********@******.**.*** .
TECHNICAL MARKETING
SALES ENGINEERING . FIELD APPLICATIONS ENGINEERING
I am looking for a stimulating Technical Marketing role where my extensive
background in technology product marketing, field applications engineering
and technology sales/marketing support will be valuable. I excel at
working with customers, partners and cross functional teams to drive and
support marketing, sales and product development, manage and support
technology product introduction, manage and support evaluation and product
deployment projects and help define and deliver product requirements. I am
very capable in roles involving communication, coordination and management
of complex technical matters, influence on product direction to produce
synergy with market needs and development of operational procedures and
sales/marketing tactics and strategies that result in positive impact on
business. I am also highly skilled in preparation and delivery of product
demos, technical presentations and white papers.
Technical Marketing Leadership and Management . Technology Product
Marketing . Sales Support
Marketing Strategy . Partner/Team Development and Support . Market Research
. Product Specification
Technology Product Development and Deployment . Project Management .
Problem Solving
Technical Presentation . Marketing Collateral . Communications and CRM
Professional Experience
Balmorhea Technology, Austin, TX April 2008 to Present
Outsourced technology product marketing, sales and engineering support.
Technical Marketing . Technical Sales/Marketing Support
. Followed up on leads for all clients, driving, managing and supporting
technical sales process through closure.
. Implemented changes to sales and marketing processes and provided
sales, marketing and applications engineering leadership that
dramatically improved sales effectiveness and product awareness for
line of HDL simulation to semiconductor ATE (automatic test equipment)
translation tools.
. Overhauled Google AdWords campaign for line of semiconductor design
and test tools.
. Researched and implemented "white paper" lead generation campaigns for
two separate technology products.
. Conceived and drove design and marketing of innovative waveform viewer
technology for DFT (design for test) engineering applications.
. Initiated and coordinated cooperative project between client and third
party company to develop and market waveform viewer technology.
. Technical sales, applications engineering support and technical
marketing leadership for ATE/semiconductor device system level
simulation product.
. Technical sales, applications engineering support and technical
marketing leadership for leading line of integrated circuit test
program development products. Conducted technical marketing assessment
and made recommendations on product positioning, enhancements and
development priorities.
. Studied new modular semiconductor test instrument and developed
functional specification for translation tools to convert device
simulation output to proprietary instrument language.
. Worked directly with key client customers, defining requirements for
device simulation and test program development and verification
software.
. Facilitated client customer-marketing-design communication for all
clients, resulting in improved sales and marketing effectiveness and
synergy with market needs.
. Drove development of sales tracking systems using Saleforce and
TrackVIA sales tracking software.
TeraVicta Technologies, Austin, TX 2007 to 2008
MEMS switch technology in product introduction stage. Company lost funding
and ceased operations in February 2008.
Technical Marketing Manager . Technical Sales/Marketing Support
. Led technical marketing campaign to penetrate semiconductor test
market and establish MEMS switch technology as a standard in high
frequency and high switch count test interface applications.
. Led technical marketing campaign to penetrate semiconductor ATE market
and establish MEMS switch technology as a standard in pin electronics
switching applications.
. Worked with leading semiconductor product providers to determine
requirements for and promote benefits of MEMS switch usage in high
frequency device interface applications.
. Worked with leading ATE providers to determine requirements for and
promote benefits of MEMS switch usage in pin electronics applications.
. Managed product evaluation and deployment projects utilizing MEMS
switches in test interface and instrumentation applications, resulting
in consistent growth in number of design wins.
. Drove communication between customers, marketing and design to address
market needs, increasing sales opportunities.
. Developed and delivered highly effective technical presentations to
prospective customers and partners.
Teseda Corporation, Austin, TX 2002 to 2007
Innovative, low cost, DFT/scan focused semiconductor test system built on
FPGA based hardware platform.
Field Applications Engineering Manager . Technical Sales/Marketing Support
. Responsible for development and leadership of pre-sales engineering
resources in US and Europe.
. Led technical marketing campaign resulting in very successful
penetration of semiconductor design verification, engineering analysis
and failure analysis market.
. Managed product evaluation and deployment projects and provided pre-
sales engineering support with consistently successful results.
. Conducted regular meetings with key customers to address market needs
and drive product direction and development priorities resulting in
increased sales opportunities and market penetration
. Worked with customers and marketing/engineering teams to create
innovative custom solutions resulting in increased customer success
and loyalty.
. Drove communication between customers, marketing and design to create
synergy with market needs.
. Developed and delivered highly effective technical sales presentations
to prospective customers.
Motorola/Integrated Measurement Systems/Credence Systems, Austin, TX 1997
to 2002
Joint project between Motorola/IMS. Semiconductor test
development/verification software. IMS acquired by Credence in 2001.
Field Applications Engineering Manager . Semiconductor Test Engineering
. Managed deployment and expansion of IMS tools within Motorola,
coordinating communications between Motorola and IMS.
. Influenced changes in Motorola test development methodologies
resulting in IMS tools and methodologies becoming a standard.
. Provided pre-sales engineering support for initial deployment and
expansion within IMS' wider market, growing the number of successful
projects and increasing market penetration.
. Developed and delivered highly effective technical sales presentations
to prospective customers, contributing to increased sales.
. Developed and implemented ad-hoc solutions, dramatically improving
customer's quality and time-to-market.
Education
DeVry University, Dallas, TX
Bachelor of Science (Electronics Engineering Technology)
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