Sales Supervisor

MARY NEIWEEM

** ****** ******, ***.* Cell: 551-***-****

Hoboken, NJ 07030 E-mail:

********@*****.***

References: http://www.linkedin.com/in/maryneiweem

SEEKING: SVP (or VP) Account Director position in a New York City area

Advertising agency

SPECIALTIES: Integrated Marketing, Cause Marketing, QSR, Retail, CPG,

Women's Health Care (DTC)

PROFESSIONAL EXPERIENCE:

GREY WORLDWIDE, New York, NY (Sept. 1997 - Dec. 2009)

SVP, Group Management Supervisor (2007) - VP, Group Management Supervisor

(2005) - VP, Management Supervisor (2001) - Account Supervisor (1998) -

Account Executive (1997)

'09 American Egg Board (AEB) Corporate/Commodity Branding, Cause

Marketing

'08 - '09 Interstate Bakeries Corp (IBC) CPG Branding: Nature's Pride

bread, Wonder bread

'06 - '08 3M CPG Branding: Post-it Notes, Scotch-Brite,

Filtrete, Command, Nexcare,

Scotch Blue, Scotch, Scotchgard

'06 P&G Pharmaceuticals DTC Branding: Actonel

'05 Wyeth DTC Branding: Lybrel

'03 Pathways to Housing (PSA) Local free media negotiations

'97 - '06 Dairy Queen (DQ) National and Local Retail, R&D, New

Products

Senior Management and Client Relations:

. IBC:

o Negotiated/secured agency retainer for IBC with an operational

margin of 15% during a recessionary economy

. 3M:

o Directed the Grey team through three highly successful pitches

to win 3M brands (Command, Scotch, Nexcare)

. Dairy Queen:

o Spearheaded Dairy Queen's historical strategic shift from local

spot advertising to national TV through sound rationale and

lobbying to key local franchisees

o Led the DQ task force to change from a flat fee, zero growth

advertising system to a percentage sales investment model,

allowing marketing investment dollars to grow with sales

o Co-authored DQ compensation agreement that drove a profitability

swing of more than +15% in '05, moving the account into a

profitable state after seven years of losses

Research & Development/New Products:

. American Egg Board:

. Conceived, sold in and launched first ever cause marketing

initiative for AEB (named The Good Egg Project) via digital, PR,

event and sponsorship initiatives over the course of only 3

months

. Wyeth/Lybrel:

. Member of multi-discipline global think tank created to test

positioning and concepts for breakthrough new birth control

brand, Lybrel (including but not limited to consumer need-gap

studies, positioning, naming, logo design and print concepts)

. Dairy Queen:

. Partnered with DQ on strategic/advertising/media plan

development for launch of new DQ Grill & Chill restaurant

concept - strategic and ideation partner in this elite

Client/Agency/Franchisee task force from inception to launch

. Actively participated on new product task force responsible for

concepting, in-market testing and national roll out of 6-11 new

DQ products a year

Strategic and Account Leadership:

. American Egg Board:

o Strategic lead and director of comprehensive multi-media AEB

campaign (TV, Radio, Print, Digital - including flash & rich

media, search, social media Twitter & Facebook, and viral

initiatives) in seamless coordination with integrated team of PR

and Website development agencies

. IBC:

o Directed and executed a multi-media new product launch for

Nature's Pride under extreme time crunch; business awarded 10/08

- TV, Print, Online Display, Online Search and PR launched 2/09

. 3M:

o Drove strategic development and directed campaigns for eight 3M

brands in a highly volatile environment (frequent and dramatic

shifts in media and production spend)

o Spearheaded extensive billing report system that managed

projections/actuals for all brands on a monthly basis in order

to hit strict 3M P&L report demands and insure fiscal

responsibility

. Pathways to Housing:

o Single handedly negotiated free media weight for two PSAs

directly with 25 networks

. Dairy Queen:

o Strategic lead for advertising development behind the "DQ

Something Different" re-imaging campaign that has driven same

store sales above industry average since its inception in March

'03

o Directed creative development/production for all annual

advertising, promotional and retail projects on high-volume DQ

account (30+ TV commercials, 20+ radio spots, misc. print) - all

on a relatively small budget

D'ARCY, MASIUS, BENTON & BOWLES, New York, NY April 1993 - September

1997

Operations Manager

Burger King - National and Local Retail

. Served as sole liaison between Media, Local and National agencies

managing all creative materials, trafficking

all media both nationally and for 78+ local markets, and producing

local TV, OOH, Radio and Print versions of

National Campaign

EDUCATION:

Holy Cross College, Worcester, MA (9/88-5/92)

Bachelor of Arts degree in English; Theater Minor

REFERENCES:

Available on request or some visible at:

http://www.linkedin.com/in/maryneiweem

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