Sales Customer Service

MARCO MAGGIORE

*** ******* *****, ******* *****, IL 60089

847-***-**** (H) or **********@*******.***

Talented, creative, and well-respected Senior Marketing and Sales Executive

with a passion for the industry and an 11+ year history of accomplishments.

Proven track record of exemplary client management with a keen ability to

react to an ever-changing marketplace while offering superior marketing

programs and services. Architect of highly creative marketing campaigns to

achieve solid name brand recognition. Successful team builder and leader

easily managing budgets with effective leadership, strategic planning, and

problem-solving capabilities. Additional keys to success include:

. Valued and well-respected leader who easily inspires and motivates

staff with well-developed communication, presentation, and negotiation

skills.

. People person who can build and maintain quality business

relationships with people at all levels.

. Confident and persuasive speaker and trainer who works well with small

and large groups.

. Assertive, persistent, and extremely detail-oriented with a great

sense of humor.

. Established reputation built on trust that has consistently resulted

in substantial profits and dramatically increased market share for new

start-ups, as well as enhancing organizational performance through

skillful restructuring.

CORE COMPETENCIES

Operations Management Human Resources Staff Training &

Development

Strategic/Tactical Planning Competitive Analysis Marketing

Plans & Programs

Marketing Communications Publicity & Promotions Marketing

Management Process Improvement Project Management

Risk Management P&L Management Social Media

Budget Administration

PROFESSIONAL EXPERIENCE

EDGEWATER PRODUCTS CO, Melrose Park, IL (March 2010 - Present)

Director of Marketing/Product Development

In charge of all aspects of marketing including: Development of corporate

and product websites along with upkeep, PR campaigns, Social Media

(Facebook, Twitter, YouTube), created HTML email ads and newsletters using

Constant Contact, optimized rankings on internet search engine results,

tradeshow participation and development of booth display, tracked and

scored marketing efforts by using analytical data and results. Created and

maintained detailed company Marketing Plan along with milestone growth and

sales projections.

Lead product development team by offering insights and analytical feedback

of retailers and their customers to developed additional products to fit

into company line and brand standards. Sourced materials and manufacturing

tools for creation of products. Developed packaging and developed pricing

structure based upon market research. Created plans to penetrate different

sectors to achieve product placement with key accounts. Serviced and

maintained key client accounts with big box retailers and industry

powerhouses such as Costco, Whole Foods, and The Container Store, as well

as numerous smaller specialized boutiques and retail outlets that included

college stores, outdoor retailers, airport, and mall locations.

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Professional Experience Continued...

GREEN LEAF, Buffalo Grove, IL (February 1999 - December 2010)

Director of Sales and Marketing

Managed staff of 12 and provided operational oversight working with cross-

functional teams to meet all sales and marketing plans, programs, and

initiatives. Developed and supported all facets of promotions,

communications, production, and product delivery to client base through

retail, incentive, ASI/PPAI, corporate direct, and non-traditional retail

channels. Administered budgets, accounted for P&L, and controlled expenses.

Applied policies and motivated team to meet business objectives. Planned

and facilitated competitive market analysis, marketing and strategic

planning, and production tracking. Worked closely with general public,

industry organizations, and community leaders. Provided representation at

major events and served as promotional speaker for programs as requested.

CAREER ACHIEVEMENTS

. Quickly penetrated the "green" recycled market through tactful

negotiation and cultivation of critical partnerships with largest

manufacturer of cooler bags in North America and then pitched,

presented, and placed product in major retailers such as Costco and

Wholefoods through a $400,000 yearly contract.

. Grew product availability and slashed production costs through

development of new product lines cultivated by relationships with

material vendors and manufacturing facilities in China.

. Increased client list by 25% through development of new product lines

spearheaded by analytical analysis and feedback from social marketing

techniques.

. Boosted annual sales on average of 20% yearly as a result of created

branding and marketing campaigns that included participation in trade

shows, email campaigns, PR placement and redesign of corporate

website.

. Maintained 98% of client base yearly due to inception of created

incentive/reward system.

. Reduced budget 20% in first year and continuously exceeded established

goals and forecasts.

. Re-designed website and literature that resulted in additional cost

savings of $50K annually.

. Cross trained and educated staff in machinery operations and netted

15% reduction in staffing.

. Trained and developed nationally recognized customer service teams and

inside sales force.

. Developed professional contacts with major buyers of multiple sectors

and key contacts with PR press outlets and media

EDUCATION

Bachelor of Philosophy, St. Joseph's College, Rensselear, IN

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