Scott Giesinger
***** ******** **** ***** ( Champlin, Minnesota 55316 /
**********@*******.*** 612-***-****
Summary Director of Retail Operations
Talented, dedicated leader highly accomplished at developing
conceptual and creative approaches to all management areas.
Extensive experience in strategic planning, P&L management,
operations management, project management, advertising,
marketing, business development, and customer service. Results-
oriented, decisive manager extremely proficient at building
teams to achieve strong results. Extremely successful at
identifying and capitalizing upon opportunities to drive revenue
and profit growth.
Core Competencies:
Leadership Recruitment and Training Technology
Development
Business Planning Sales Management
Operations Management
P & L Management Inventory Management Customer Service
and Retention
Business Development Marketing and Advertising Project
Management
Vendor Management Merchandise Systems Category
Management
Education The University of North Dakota Grand Forks, North
Dakota
. Bachelor of Arts, Economics
Experience
2000-2009 Winmark Corporation Minneapolis Minnesota
Director, Plato's Closet (2005-2009)
. Directed all aspects of the specialty apparel retail brand
with over 250 corporate and franchised operating units.
Accountable for bottom line factors, including company
vision, strategic planning, and brand management.
Functional areas of responsibility involved operations,
merchandising, advertising, marketing, field support, new
store development, training, and real estate. Recruited
and developed a highly skilled management team to exceed
established objectives.
Key Achievements:
. Spearheaded implementation of merchandise strategies,
operational initiatives, and management processes that
profitably grew chain from 150 stores to over 250 stores
with over $180,000,000 in annual revenues in 3 years.
. Credited for role in growing comparative store sales 11-17%
in each of the last 3 years for overall chain by
implementing and executing initiatives to improve
merchandising, inventory performance, marketing, logistics
and customer satisfaction.
. Served as the key leader in effectively creating +20%
annual business unit profit growth.
. Involved in the development and implementation of a
proprietary merchandise management system that improved
labor efficiency, inventory management analytics, and
business reporting.
. Devised and launched highly successful 3 year advertising
and marketing campaign that was strategically aligned with
business goals and increased brand awareness.
. Developed a new store design and enhanced shopping
environment that appealed to a larger customer base,
maximized floor space, and improved customer satisfaction.
Director, Once Upon A Child (2002-2005)
. Directed all aspects of the children's ultra-value retail
chain including field operations, advertising, marketing,
training, franchise development and new product
development. Held full P&L responsibility. Achieved strong
performance improvements by clearly communicating vision
and instilling a team culture to drive business goals.
Key Achievements:
. Strategically implemented strategies and initiatives that
improved inventory performance, merchandise assortments,
advertising, marketing, product flow, and customer
satisfaction resulting in a 20% sales increase in 3 years.
. Developed and implemented corporate initiatives that
reversed a negative store sales trend to positive store
sales trend growing total revenue to over $100,000,000.
. Improved average store profit performance by over 20% in 2
years.
. Facilitated and implemented IT initiatives to develop a new
POS/Inventory management system to improve user efficiency
and business intelligence.
Field Operations Manager, Play It Again Sports (2000-2002)
. Business consultant and field support to over 40 sporting
goods retail stores. Consulted with store managers and/or
franchisees on; business planning, merchandise assortment
planning, advertising, marketing, store operations,
corporate initiatives, and general business issues.
Ensured key processes were in place and business objectives
were being met through store visits, store evaluations,
financial analysis, and inventory data analysis.
Key Achievements:
. Improved regional business performance by over 25% in less
than 2 years.
. Built a strong business partnership with store managers by
identifying business opportunities, implementing
operational standards, sharing best practices and providing
effective business solutions.
. Developed category strategies and initiatives which
resulted in top system sales improvements in 5 out of 6
core merchandise categories as a field manager.
1990-2000 JC Penney Company Inc.
Store Support Manager (1998-2000)
. Directed all store operations including facilities
management, merchandising systems, human resources, store
catalog center, styling salon, and merchandise
receiving/warehouse facility. Worked in collaboration with
corporate office as a district trainer to implement new
company initiatives to improve productivity and reduce
operating expenses. Certified manager recruiter for
corporate and store positions.
Key Achievements:
. Directed operations, IT systems, and HR in largest volume
retail store in the company with over $60 million in annual
revenues.
. Developed and implemented comprehensive customer service
programs that increased customer satisfaction scores by
over 30%.
. Recognized for implementation of "Fast Forward" IT
initiatives that increased operational productivity and
improved business processes.
. Earned the JC Penney HCSC "Honor, Confidence, Service, and
Cooperation" Privilege of Partnership award.
Merchandise Manager (1990-1998)
. As a Buyer and Inventory Manager developed and managed
merchandise inventories to achieve profit plans, sales, and
inventory target levels for assigned areas. Planned and
managed category budgets. Complete accountability for
merchandise inventories to achieve revenue and profit
objectives. Involved in all general retail store functions
including; inventory management, store operations, visual
merchandising, sales management, recruitment, and training.
Key Achievements:
. Consistently exceeded corporate sales and profit
objectives. Continually promoted to new assignments in
recognition of outstanding performance.
. Highly skilled at buying, category development, sales and
inventory management.
. Won multiple district contests for superior results in
sales, merchandising, inventory management, and operations.
. Noted for strong category performance and management.
Achieved extraordinary category revenue and profit growth.
Recognized for top category performance in the company.