Marketing Manager
Resume:
Danielle
Beaverton, OR *7006
********.*****@*******.***
Flagg
SUMMARY
A successful marketing professional with over 12 years of product management, marketing strategy,
marketing analysis and strategic planning skills. An effective team leader, problem solver, and
negotiator. A quick learner who thrives in fast-paced, challenging environment. Targeted and focused
capabilities in:
Campaign Execution Customer Relationship Analysis and Report
Management Development
Data and Web Analysis
Website Creation Product Management
Forecasting
Process Development New Product Development
Industry Analysis
PROFESSIONAL EXPERIENCE
STANDARD INSURANCE COMPANY – PORTLAND, OR 2007-PRESENT
Marketing Manager
Senior member of dedicated marketing team for The Standard’s largest customer. Managed the implementation
and process evolution of a new CRM system; identified and implemented core marketing requirements with the
CRM vendor and Standard IT. Designed and executed advertising and direct marketing campaigns to acquire and
retain customers, produced marketing materials and managed web presence. Developed and managed the
marketing effectiveness metrics measuring the penetration of life and disability products sold directly to
consumers and groups. Standardized and drove systematic monthly, quarterly and annual marketing reports.
Created management analytics including penetration, sales trending, ROI and response to purchase reports in
order to track key business metrics. Developed annual marketing strategy and goals.
• Designed, developed, launched and managed dedicated CRM solution for Standard’s largest customer
including SQL query development, transition change management, and marketing’s only SME
• Executed multiple integrated marketing campaigns to increase enrollments in life and disability products by
over 13%.
• Managed $2.5M budget and reduced marketing expenses by 36%
SAS INSTITUTE – BEAVERTON, OR 2004-2006
Web and Data Marketing Manager
Managed the customer information database (CRM) for BetterManagment.com website including the
development of management analytics including member statistics, customer demographics and marketing
effectiveness. Reported usage trends, SAS influenced software sales, penetration level of key accounts and web
site statistics including path and scenario analysis, traffic sources and response rate on marketing activities.
• Decreased invalid customer data by 80% by creating and implementing data cleansing methodologies
including fraud data lookup and company name standardization.
• Developed marketing ROI visibility program by defining criteria and creating a self service report.
• Analyzed and identified key learnings from annual event through interviewing target audiences, reviewing
attendance statistics and surveying attendees.
Danielle
16605 NW Somerset Drive
Beaverton, OR 97006
********.*****@*******.***
Flagg
TEKTRONIX – BEAVERTON, OR
2002-2004
Marketing Operations/Marketing Communications Manager – Contract Position
Developed and managed newsletters and promotional direct marketing campaigns (email and direct mail) yielding
increased revenues and marketing response. Managed website reporting for Americas Marketing interal website.
Trained 100+ sales representatives and was responsible for a sales knowledge management process.
• Increased revenue 250% over anticipated results (total revenue of $10M) in reseller channel.
• Managed multi-million dollar promotional budget for reseller channel.
• Analyzed and tracked marketing campaign response rate, incoming lead analysis and marketing return on
investment.
INTEL ONLINE SERVICES – BEAVERTON, OR 2000-
2001
Manager, Business Accounts
Staffed and managed a team of up to 11 employees responsible for post sales support of customers including
issue resolution and revenue growth within the account. Managed 30 business critical projects including process
development, market research, customer communications and billing and product development.
• Grew existing customer base revenue by 5% in Q1 2001 by leading and facilitating working teams to develop
growth plans and campaigns.
• Created and implemented two new products to increase revenue.
• Decreased contract time to closure by 50% by developing email signature process (pilot for Intel Corp.) to
achieve instantaneous customer approval on revenue producing projects.
ELECTRIC LIGHTWAVE, INC. – VANCOUVER, WA 1998-2000
Product Manager
Managed Internet product including product strategy, profitability, new product development and sales support.
Headed IP product line strategic planning process responsible for product strategy alignment, creating revenue
reporting tools and short and long term sales forecasting.
• Increased revenue by 230% and reduced cost of goods sold by 20% over 8 month period.
• Secured $10M in capital for new equipment and Internet platform upgrade by creating forecasting tool for
sales, operating expenses and capital expenditures.
• Launched product into 10 new markets through negotiated service contracts with multiple vendors.
EDUCATION
Master of Business Administration, Concentration in Marketing and Management
University of Oregon June 1998
Bachelor of Business Administration, Concentration in International Marketing and Management
University of Alaska Anchorage May 1996
TECHNICAL AND COMPUTER SKILLS
Applications:
MS Office applications, MS Access, MS FrontPage, MS VISIO, MS Project, MS Publisher, Adobe Pagemaker,
Adobe PhotoShop, Adobe Acrobat Professional, SPSS, Systat, SAS 9, Minitab, WebTrends, Intellivisor, SAS Web
Analytics, Google Analytics, BMC Remedy, Infranet, EMC Documentum, Saratoga Systems CRM (Avenue),
E.piphany, Sage CRM
Languages and Scripts:
HTML, SQL
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