Sales Supervisor

Craig

Wensberg

** ******** ******

Millburn, NJ 07041

Home 973-***-****

Cell 973-***-****

Email: *****@*******.***

OBJECTIVE: Group Copy Supervisor.

PROFESSIONAL ADVERTISING/MARKETING EXPERIENCE:

Physician and patient materials developed for hepatitis,

sedative/hypnotics, transplants, diabetes, hypertension, epilepsy,

antibiotics, allergies, nutritionals, migraine, OTC topical pain

relievers and sleep aids

RECENT MANAGED MARKET FREELANCE EXPERIENCE

April/May 2010 EURO RSCG LIFE CATAPULT

Copy Supervisor

Novartis

Valturna/Tekturna - Created interactive guide for managed market

resource materials to help KAMs plan sales calls. Helped develop

presentation materials for hypertension KOLs to discuss the

advantages of single pill combination therapy.

November 2009 through February 2010

ENTR E HEALTH (formerly CDM MANAGED MARKETS)

Copy Supervisor

Pfizer

Celebrex - Helped develop Fingertip Formulary Website for

Celebrex and other managed market slide decks and sales

materials.

FULL TIME BRAND EXPERIENCE:

2008 to 2009 HARRISON AND STAR New

York, NY

Copy Supervisor

Roche

PEGASYS - Supervised and created direct-to-physician promotions

and patient slide kits for the treatment of hepatitis with

Peginterferon alfa-2a.

2007 to 2008 LAWRENCE & COMPANY New

York, NY

Group Copy Supervisor

AstraZeneca

ZOMIG - Supervised and created patient/professional website and

direct-to-physician promotions for migraine therapy.

ATACAND - Created patient/professional website and direct-to-

physician promotions for ARB antihypertensive agent.

Indevus

VANTAS - Supervised and developed new product concepts and

convention programs for advanced prostate cancer therapy.

2006 to 2007 INTEGRATED COMMUNICATIONS CORPORATION

Parsippany, NJ

Group Copy Supervisor

Novartis Pharmaceuticals

EXFORGE - Launched global and domestic brands for new fixed-dose

antihypertensive product.

Supervised and created direct-to-physician promotions, rep

training materials and prepared submission for DDMAC review.

2004 to 2006 ECHO TORRE LAZUR East

Hanover, NJ

Group Copy Supervisor

Sepracor Inc.

LUNESTA - Supervised and created direct-to-physician promotions,

convention programs and managed care materials for the most

successful sedative/hypnotic prescription sleep aid launch in

pharmaceutical history.

2000 to 2004 NOESIS HEALTHCARE INTERACTIONS

Morristown, NJ

Copy Supervisor

Novartis Pharmaceuticals

MYFORTIC - Created patient/professional website, direct-to-

physician promotions and direct mail for anti-rejection agent in

transplant patients.

STARLIX - Supervised and created direct-to-physician promotions

for Type 2 diabetes product also rep training and sales meeting

materials.

LOTREL - Supervised and created direct-to-physician promotions,

rep training materials, and convention programs for fixed-dose

combination antihypertensive agent containing a calcium channel

blocker and an ACE-inhibitor.

Elan Pharmaceuticals

ZONEGRAN - Supervised and created direct-to-physician materials,

sales meeting videos, online rep training and direct mail for

epilepsy therapy.

Abbott Laboratories

OMNICEF - Video, new media and sales meeting materials for the

treatment of bacterial infection.

1998 to 2000 ROBERT A. BECKER, INC. EURO RSCG New

York, NY

Vice President Copy Supervisor

Wyeth-Ayerst Global Pharmaceuticals

Sonata - Participated in global and domestic launch of new

prescription sleep aid. Supervised and created direct-to-

physician promotions and rep training materials.

Rhone-Poulenc Rorer Pharmaceuticals

Nasacort AQ - Supervised and created direct-to-physician

promotions for the treatment of seasonal allergies with a

corticosteroid nasal spray.

Schering

NovoPen 3 - Supervised and created direct-to-physician

promotions for insulin delivery system and rep training

materials for patients with Type 2 diabetes.

1989 to 1998 CARRAFIELLO, DIEHL & ASSOCIATES

Irvington, NY

Vice President Copy Supervisor

Wyeth Consumer Healthcare

Centrum, Centrum Silver, Fibercon, Dynatrim - Supervised and

created award winning consumer concepts for print, TV and radio

and participated in the launch of Centrum Silver, America's #2

vitamin.

Genderm Healthcare

Zostrix Topical Pain Reliever, Zostrix Sports - Supervised and

created consumer concepts for TV and direct mail for over-the

counter topical analgesic.

Block Drug

Nytol Natural - Supervised and created consumer concepts for TV

featuring an over-the-counter herbal sleep aid.

1987 to 1989 BOZELL Detroit, MI and

New York, NY

Vice President Creative Group Head

Chrysler

Plymouth and Chrysler Divisions - Supervised and created new car

concepts for consumer TV, print and radio launch campaigns.

1982 to 1987 CAMPBELL MITHUN ESTY New York, NY

Creative Supervisor

Nissan of North America

Supervised and created new car and truck concepts for consumer

TV and print.

1980 to 1982 GREY ADVERTISING New York, NY

Copywriter

Kraft General Foods

Supervised and created concepts for consumer TV, print and

promotions for popular food products.

EDUCATION

MacMurray College Jacksonville,

IL

BA Theater, English

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate