NANCY HOLTZ
P.O. Box *** Far Hills . New Jersey *7931
908-***-**** . *********@***.***
MARKETING AND MERCHANDISING DESIGN PROFESSIONAL
Specializing in strong visual and verbal communications with a passion for
highly effective creative solutions that support brand positioning and
strategy. Possess an ideal mix of project management, business, design and
communications skills.
Creative Development Design and Merchandising Strategy
Graphic Design
Strategic Planning Collateral Development
Display and Fixture Design
Project Management Market and Trend Analysis
Print Production
PROFESSIONAL EXPERIENCE
CREATIVE CONSULTANT, New Jersey 2009-Present
Provide design and marketing services to various businesses, both retail,
wholesale and start-ups.
. Footlocker - Developed and implemented visual guidelines for stores.
. Perry Ellis International - Sourced and designed showroom set-up for
seasonal markets.
. Ivy League Marketing - Created logo and website for antique lamp
business.
. Healthy Kids, LLC - Designed logo for startup nutritional company.
MOVADO GROUP INC., New Jersey . 2006-2009
Director, Visual Design & Merchandising
Visual Director of retail division, overseeing all aspects of visual
merchandising, design and strategy.
Focus on optimizing overall store presentations and increased sales
revenues. Executed all projects within budget and on time.
. Created and developed aesthetic and innovative concepts within limited
budget requirements.
. Managed all projects from conception to completion of seasonal window
displays and in stores environment.
. Positioned visual department favorably to reach new levels of innovation,
sophistication and organization by building a dynamic pool of talented
vendors and stylists.
. Devised and implemented new plan-o-gram system assuring corporately
driven best practices for in-store merchandising.
. Collaborated with senior executives and key personnel to define new and
innovative strategies of visual presentation, address market needs, and
support sales initiatives.
FOOTLOCKER INC., New York, New York . 2002-2006
Manager, Visual Merchandising Communications
Expertise at communicating direction, placement strategy, plan-o-grams and
visuals. Coordinated with merchants analyzing store and product sales for
impactful presentation.
. Developed merchandising guidelines for 1500+ company stores maximizing
linear performance and overall sales.
. Spearheaded visual standards manual improving execution of merchandising
presentation and communication to retail management.
NANCY HOLTZ
908-***-**** . *********@***.***
AVON PRODUCTS (beComing Cosmetics division), New York, New York . 2001-2002
Merchandising Design Manager
Responsible for design of visual collateral, guidelines, displays and
special events for JC Penney retail kiosks. Collaborated with marketing to
establish direction and communication goals.
. Successfully managed and coordinated visual programs from concept to
completion.
. Provided continual merchandising objectives for retail field devising
store layout responding to inventory fluctuation, promotions, sales trends
and all related activities.
. Developed new concepts for product launches, signage and fixturing.
GODIVA CHOCOLATIER, New York, New York . 1997-2001
Visual Merchandising Manager
Responsible for design, production and implementation of seasonal in-store
visual presentation for retail and department stores.
. Developed and maintained plan-o-grams to complement promotional and
seasonal sales plans.
. Responsible for opening 50 + new stores throughout the country.
. Conducted visual training seminars for retail field and wholesale
locations that improved merchandising presentation techniques.
. Supervised a Visual Coordinator on distribution of inventory for all in
store visual needs.
. Coordinated photo shoots for effective in store visual collateral.
ADDITIONAL EXPERIENCE:
. Regional Visual Manager for Warner Bros. Studio Stores, Northeast (1993 -
1997)
. Area Visual Coordinator for Express-Limited Brand, New York, NY (1992-
1993)
. Merchandise Design Manager for Pearle Eyewear, Dallas, Texas (1989-1992),
. Production Assistant for Catherine Stein Designs, New York,NY (1986-
1989),
. Visual Merchandise Coordinator for Bloomingdales, Short Hills,NJ (1980-
1986)
EDUCATIONAL BACKGROUND
Fashion Institute of Technology - Interior Design
TECHNICAL PROFICIENCY
Platforms: Mac & Windows
Applications: Adobe Illustrator and Photoshop; Quark Express; Microsoft
Office Suite (Outlook, Word, Excel, Power Point)