Manager Sales
Resume:
DOUGLAS S. CUNHA
San Francisco CA 94109
**********@*****.***
EXPERIENCE:
DESIGN WITHIN REACH, San Francisco, CA May 2001- Present
Inventory Planner June 2006 - Present
Responsible for analyzing inventory levels for two large categories
(Seating & Dining and Workspace). Develop and forecast category OTB,
including Sales, Inventory, Markdown and Gross Margin. Execute and
communicate strategic merchandise financial plans and strategies that
support merchandising, and financial objectives. Analyze historical
data and current trends to identify risks and opportunities. Recap
and analyze actual sales results to plan, and forecast in-season sales
and inventory levels on a weekly, monthly, and quarterly basis.
Circulation Manager April 2004 - May 2006
Responsible for the analysis, development, and implementation of
catalog circulation plan. Analyzed all programs, promotions and
testing scenarios, coordination of merge/purge activities, and worked
with print vendor. Managed the prospecting list brokerage process
through the selection, approval, and placement of list orders. Managed
housefile selections, merge/purge and production (mail file, bindery,
etc) instructions. Forecasted orders and demand, as well as
contributed to budgeting process. Helped design and execution of
marketing and circulation tests.
Direct Marketing Analyst May 2001 -March 2004
Responsible for analytical marketing needs for catalog/web/studio.
Looked at buyer, non-buyer, and list rentals to create circulation
plans. Created weekly, monthly and yearly flowcharts to track
catalogs. Created marketing territories to make decisions where to
increase circulation and where to open new studios. Worked with
vendors through the circulation process. Created Square Inch
Analysis reports to see how profitable a product was within different
catalogs. MS Word, Excel, Outlook, and MACS were most frequently used
software.
MILLER HUBER RELATIONSHIP MARKETING, San Francisco, CA Sept. 1999-
Jan. 2001
Analyst Aug. 2000- Jan. 2001
Responsible for analytic needs for two clients. Program evaluation
reporting including key learning, ROI, profiling and recommended
segments for future targeting. Assisted in the development of focused
and insightful testing/targeting strategy designed to ensure
statistical significance and accurate measurement. Using SQL and SAS,
performed database queries, downloaded data sets for analysis and
manipulated and downloaded direct marketing lists. SAS, MS Word,
Excel, Outlook, and ADvantage were most frequently used software.
Budget Manager Sept. 1999- Aug.2000
Responsible for budgeting needs of three clients. Opened new jobs,
created and entered budgets, prepared final estimates for jobs,
tracked internal budgets, obtained and routed approvals, tracked
status of costs, and reviewed tax issues. Worked very closely with
accounting, account management and production management teams within
company to keep all jobs within budget. MS Word, Excel, Outlook,
Clients and Profits, and ADvantage were most frequently used software.
EDUCATION:
UNIVERSITY OF OREGON, Eugene, OR 1998
Bachelor of Science, Double Major in Economics and Political Science
Minor in Business Administration
Computer skills includes:
Microsoft Office, Crystal Reports, PIMS, Just Enough, SAS
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