Sales Manager

AYSEL WILLIAMS

**** ***** ******* **, *** Jose, CA 95123 408-***-**** (

*******@*****.***

SUMMARY OF QUALIFICATIONS

. 10+ years of experience in project and program management in the areas of

Retail Marketing, Promotions and Merchandising to name a few.

. Created one of the most successful pre-sell programs for Capcom at

Gamestop resulting in over 44K pre-orders and launch order of 120K units

of Resident Evil Outbreak for PS2.

. Solely managed Channel Programs for Retailers and Distributors at Capcom

for 50+ title launches such as Resident Evil, Street Fighter and Devil

May Cry to name a few.

. Increased product awareness, brand identity and customer loyalty through

successful in-store programs at Mio which resulted in increasing sell-

thru by 25%.

. Received an Extra Mile Award at Macrovision for going above and beyond

during Telstra Au site launch.

AWARDS

Macrovision, 2006: Extra Mile Award (Outstanding Account Manager)

EMPLOYMENT HISTORY/PROFESSIONAL EXPERIENCE

W3 Marketing, San Jose, CA November 2007- Present

Marketing Consulting

Sales & Marketing Manager (Account Management)

. Responsible for managing existing accounts and developing new business.

. Provides solutions to customers to help launch new products in retail

channels.

. Manages projects from the initial concept and design to production and

delivery.

. Assists customers in development of events such as seminars, meetings and

conferences from concept to execution.

Mio Technology USA, Fremont, CA March/2007 -

October/2007

Consumer Hardware - GPS

Sr. Retail Channel Marketing Manager (North America)

. Created and executed retail channel marketing programs and promotions in

cooperation with Mio's key retail partners including: Best Buy, Radio

Shack, Circuit City, Fry's Electronics, Office MAX, Staples, In Motion,

Staples Canada, The Source, and the Future Shop.

. Partnered with the Sales team to develop on-going in-store strategies to

meet sales goals.

. Created strategies and implementation plans for in-store merchandising

activities.

. Developed in-store training strategies and distributed in-store training

materials.

. Managed all 3rd party vendors such as field merchandising service

agencies, print production and promotion fulfillment services.

. Trained and managed a Field Merchandising Manager and a Regional Field

Marketing Manager

. Conducted Marketing Program result analysis, Budget planning and

tracking.

. Negotiated with specific Mio channel partners to implement

permanent in-store display fixtures for GPS category (category

leadership).

. Facilitated partner program agreements and tracking of partner program

participation.

. Launched Mio merchandising initiative to hire an elite field

merchandising team consisting of (20) field reps in (20) key US markets.

Macrovision (Trymedia Games) Santa Clara, CA May/2006 -

Dec/2006

Digital Distribution - PC Games, Movies and Music

Retail and Portal Merchandising Manager (Account Management- North America

and APAC)

. Delivered and exceeded budgeted volume and profit goals by incorporating

competitive intelligence, customer knowledge, and product knowledge and

business analysis.

. Created & executed promotions calendar for major distribution and retail

portals.

. Managed Revenue forecasting for named accounts (50 named accounts) such

as Dell, Best Buy and AOL to name a few.

. Managed business by tracking and analyzing sales information in order to

identify opportunities to increase sales and improve margins.

. Coordinated with other marketing initiatives to identify, prioritize &

communicate backend enhancements that drive merchandising initiatives.

. Acted as day-to-day, primary contact for portals/retailers and as their

key advocate internally.

. Collaborated with internal teams to promote new product launches

including promotional and marketing opportunities across major portals.

. Understanding of the target customer by learning customer demographics

and selecting products that appeal to the customer base.

. Reviewed online stores regularly in order to proactively solicit feedback

from customers, clients and other team members.

Capcom Entertainment Inc. Sunnyvale, CA Nov/2001-

Nov/2005

Consumer Software - Video Games

Channel Marketing Manager (North& South America)

. Created channel marketing programs in support of Retail and Distribution

channel partners such as Target, Wal-Mart and Ingram to name a few.

. Managed Channel Marketing budget of $4M annually.

. Managed Regional customer tradeshows such as Best Buy, Musicland, EB and

Gamestop to further represent Capcom brand.

. Liaised with Nintendo's national merchandising team to provide ongoing

support and generated in-store awareness for Capcom products at store

levels.

. Managed Co-op advertising and Dealer's programs for North and Latin

American sales team.

. Managed creation of a Sales Retail Website in support of Capcom's field

sales team.

. Joined Regional Sales Managers when meeting buyers for product

presentations and marketing program planning.

. Coordinated with Capcom's affiliate label partners to provide marketing

support. Nintendo, Sony and Microsoft to name a few.

. Managed vendors and acquired bids for goods and services related to

production of point of purchase and promotional items.

. Collaborated with marketing department to support cohesive marketing

programs and to ensure that promotional program content was reviewed for

legal compliance as appropriate.

. Directed production coordination and tracking functions of promotional

items related to sales programs. Items include, but are not limited to

point of purchase promotions, packaged bundles, printing, sell sheets and

other customized items.

. Collaborated with interdepartmental teams to create and manage content

for bi-monthly on-line channel newsletter.

. Conducted store checks to measure store compliance of POP and other in-

store promotions.

Palm Inc. Santa Clara, CA Nov/2000 -

Apr/2001

Consumer Hardware - Handheld Devices

Co-Marketing Specialist

Partnered with Business Development Managers and provided tactical

execution.

Collaborated with corporate marketing in creation of product success

stories, collateral, press releases, ads and other marketing programs.

Project managed and executed events and tradeshows.

Facilitated collection, tracking and analysis of sales leads generated at

tradeshows.

3Com Corp, Santa Clara, CA Sept/1998-Nov/2000

Computer Networking

Marketing Programs Specialist

Worked with BCG business unit to create messaging that is targeted to WW

field sales.

Created and managed BCG communications weekly product marketing field

newsletter.

Supported in the planning and implementation of marketing communications

projects.

Project managed new product launches including sales training, tradeshows

and communications.

Managed the creation of an internal web site to include integration of

internal technical and marketing resources, vendor selection, negotiation

and overall project management.

Partnered with product managers in support of customer programs.

Managed the collection of content in creation of virtual sales kits and

sales tools, increasing sales and market share.

Project managed implementation of strategic planning for industry events

and sales promotion.

EDUCATION/TRAINING

Macrovision, 2006: Customer Centric Selling (Certificate)

Mission College, 2000: Sales & Marketing Principles (Certificate)

San Jose State University, 2000: E-commerce Business -Course

3Com Corp, 2000: International Business-Training

Istanbul University, Turkey 1993: BS Degree in Nursing

Beet Language School, England, 1990: English Studies

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