Project Management High School
Resume:
Mack Burnett III
Cambria Heights, New York 11411
*********@*****.***
Summary of Qualifications
Project Management Executive with over 10 years of experience in the
delivery of both marketing and digital deliverables. Proven track record of
creating, managing and executing successful interactive technologies. Broad
knowledge of development, mobile platforms, information architecture,
content strategies and social media. Organic "early adopter" with an
intense intellectual curiosity for technology.
Functional Summary
Manage complex and high-level development teams from RFP to execution and
all the way through completion. Coordinate marketing, technical and
creative partners, internal IT resources, and direct and inside sales teams
to efficiently identify, nurture, covert and close opportunities.
Areas of Expertise
Social Media Mktg. SMS/MMS/WAP iPhone/Blackberry HTML/PHP
Apps
Viral Marketing SEO/SEM Web 2.0/RSS Web
Analytics/Trends
Branding Email/Permission Adobe CS3/Design CMS/CRM
Mktg.
Writing PPC/Affiliate Web Audio & Video Content
Mktg. Development
Blogging/Podcastin Strategic Planning Online Information
g PR/Promotion Architecture
Professional Experience and Consulting
Powerful Impact Founder/CEO
May 2002-Present
Founded and created digital marketing firm that was featured in the Wall
Street Journal, Black Enterprise, The Network Journal, LI Business News and
News 12 Long Island.
Conceptualized and developed digital marketing products such as Digital
Window, Digital Clerk and Video Jacket.
Engineered the hardware and software to interact with WI-FI, mobile, SMS,
web and interactive touch simultaneously.
www.powerfulimpact.com
CBS Outdoor/URS Design & Content Consultant
March 2008-July 2008
Assisted in the development of a hardware and software prototype for
Version 3.0 of street and subway digital signage network that displays
multimedia via wireless data network.
Acted as a technical liaison to communicate technical projects goals and
roll out, with the business team and other departments.
Analyzed, reviewed and reported on hundreds of vendors in order to meet
stringent business & technical requirements of CBS, the MTA and Verizon.
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Mobile Business Networks Chief Technology Officer
May 2006-September 2008
Created a mobile digital marketing platform that utilized SMS, WAP, MMS,
mobile mini-sites and web portals to market products and services.
Developed and maintained online multimedia database to distribute audio,
video and ringtones across the organization.
Created marketing program that maximized budgets for promotion through
social media, mobile advertising, banner ads and usage analytics.
Sungard Securities/Assent Director of Web Development
November 2001 - December 2004
Created infrastructure to facilitate reporting capabilities in real time
for millions of transactions.
Managed all web and web reporting for national day trading firm.
Interfaced with C-Level and VP staff nationally to meet the business goals.
www.sungard.com
Premier Healthcare Sr. Systems Analyst
Feb. 2001 - October 2001
Managed the entire technology infrastructure that serviced of 800 employees
in 22 offices throughout 4 states.
Created and maintained multiple computing systems that included for various
departments; systems built included: financial, reporting, communication,
operations, administrative.
OneClip.com Assistant Director of
Integrations July 1998 - Feb. 2001
Worked with Fortune 500 companies such as AOL, Monster Cable and Fresh
Direct in the integration of an online ASP retailing solution.
Assisted sales department in presenting high level technical applications
to partner companies.
Education
St. John's University
Masters of Business Administration - Executive Management
Bachelor's of Science - Computer Science
Certifications
Project Management Institute - PMP - Project Management Professional
(Currently Pursuing for Summer 2010)
Awards & Achievements
Ronald E. McNair Scholar, LI Business News - 40 Under 40, The Network
Journal - 40 Under 40.
Community Work
Liberty Partnership Program - Board Member/Mentor/Instructor - Mentored
kids at risk of dropping out of high school.
Journey To Greatness - Co-Founder - Scholarship given every year to
underprivileged graduating high school senior.
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