Marketing Director

SOFIA WOLTERS

E-commerce Director, MarketiNG

*** ***** *******, ****** *****, CA

949-***-****, **************@*****.***

Portfolio: item9design.com/sofia/sofia.html

OVERVIEW

. E-Commerce Director with 10 years of corporate marketing experience in

creating web sites

. Expert with information architecture developing detailed wireframes and

prototypes

. Experience with CMS structures using Sharepoint and Stellent

. Extensive experience in FLASH, CSS, and HTML

. Experience in graphic tools include (PhotoShop, InDesign, Illustrator)

. Project management experience managing budgets, timelines and people

Freelance Web Projects

1997 Airtouch Cellular, 2000 FKA Lighting, 2002 Sonnet Technologies, 2005

Broadcom (54G web Site),

2005 Toshiba Medical (Web Marketing Tool), 2005 Ellison Educational, 3/2009

Quest Software

Professional experience

MetLife Corporation / Irvine, California

Senior E-commerce Consultant (2/09-Current)

Currently I lead the web marketing initiatives working collaboratively with

IT to review site performance and ROI. This includes conception of new

designs and building out architecture for MetLife's websites. I develop and

manage search plans to drive new growth and determine key metrics for

business development and reporting.

QLogic Corporation / Irvine, California

E-commerce Director (11/2004-2/2009)

I was responsible for executing design, and delivery for QLogic's high

profile websites. Lead the development on the QLogic's website within a

SharePoint environment; Developed and managed Internet-based marketing

efforts, with particular emphasis on Analytics and SEO; Developed rich

media banners using Flash; Worked with a team to create and edit videos for

our tradeshow events; Designed the brochures and print collateral for

QLogic's trade shows.

Drapers and Damons / Irvine, California

E-Business Director (9/2002-11/2004)

Developed and executed e-marketing strategy for Drapers and Damon's

websites; Developed and designed high-end email campaigns; Worked on

creative for the Alliance program; Worked on creative for Drapers catalog

production; Managed and provided art direction for junior designers.

SMC Networks/ Irvine, California

Interactive Director (9/1999-9/2002)

Worked with upper management to redesign their website; Concepted and

designed high media email campaigns; Designed a cohesive look and feel

throughout all SMC's print collateral and web style guides; Created

magazine ads for various publications and an award-winning ad for Network

World; Responsible for packaging design and trade show booths displays;

Managed and provided art direction for junior designers.

Linksys / Irvine, California

Senior Designer (5/1997-9/1999)

Provide graphic support for marketing activities and for the Marketing

department; Executed production of promotional materials including concept

development, design, illustration and production of web, flash and print;

Maintained the quality and effectiveness of graphic and Powerpoint

presentation material.

Recognition

2000 New York - Harvey Communication Measurement Award; In recognition for

advertising which achieved outstanding readership response

EDUCATION

Academy of Art 1990

BA Fine Arts

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