Customer Service Marketing

DANIEL FAINTUCH

**** ******** ** ********* *******, OH 44118 216-***-****

**************@*******.***

QUALIFICATIONS SUMMARY

Marketing professional experienced in planning, developing and implementing

marketing strategies and marketing campaigns for companies, both online and

offline. Strength in product management, advertising, sales/promotions,

pricing, distribution, communications and market research.

PROFESSIONAL EXPERIENCE

LEE SILSBY, CLEVELAND, OHIO

12/2007-Present

Marketing Manager

Lee Silsby is a pharmaceutical company comprised of a large compounding

pharmacy, a nutritional supplement manufacturer and an online retailer for

hypoallergenic supplements

. Develops the company's marketing strategy, implements and manages all

marketing campaigns.

. Manages the company's products throughout their respective lifecycles,

adapting the marketing strategy (such as advertising messages and

pricing) accordingly.

. Conducts market research leading to new areas of investment. Participates

in the development of new products, from conceptual stage to market

launch and subsequent product management.

. Selects media for advertising, negotiates rates, coordinates placement

and evaluates effectiveness for both in print/trade collateral and online

media.

. Writes advertising copy and determines the design of all creative work,

including website features and content, magazine ads, banners, email

newsletters, direct mail, press releases and others.

. Designs promotion strategies, coordinating their simultaneous

implementation in different channels.

. Tracks and measures the effectiveness of all marketing activities,

allocating resources and adapting the strategy as needed.

. Determines the ongoing pricing strategy for products, such as skimming,

penetration and bundling.

. Negotiates and signs partnership and sponsorship agreements with trade

organizations, foundations and other companies.

. Develops relationships with industry leaders and the media, including

journalists, bloggers and activists.

. Writes and reviews communication materials for the company, including

website content, sale sheets and customer service training materials.

. Hires all marketing-related workers, such as customer service and sales

representatives.

Accomplishments:

. Lee Silsby realized a 20% revenue increase per year over the last 3

years, after several years of stagnant revenues. Growth has taken place

despite the challenging economy and industry conditions.

. As a result of the aforementioned marketing activities, the revenues of

Lee Silsby's online division (OurkidsASD.com) grew tenfold and the

company has become one of the leading online retailers for hypoallergenic

supplements.

DANIEL FAINTUCH -

Page 2

DF, JERUSALEM, ISRAEL

07/2005-09/2007

Marketing Consultant

Developed projects for the following clients:

Micronet - Manufacturer of automated data collection equipment and systems

. Developed a comprehensive Marketing Plan for the Mobile Data Terminals

division systematizing and defining activities. The plan provided a basis

for future strategic decisions.

. Researched and formulated company information for presentation to outside

investors, paving the way for an Initial Public Offering, which took

place a year later at the Tel Aviv Stock Exchange.

Sovereign, Jerusalem - One of the leading suppliers of upscale packaging

and plasticware in the UK

. Analyzed shopping patterns, increasing levels of customer retention and

revenues per customer based on market segmentation.

B. Spagat Technical Recruiters

. Designed business structure for the company and helped develop alliances

and partnerships, contributing to the successful launch of the

organization in the local marketplace.

Ohr Somayach Institutions

. Conducted a comprehensive review of the organization's website,

evaluating of the current design and content. The work has helped the

institution increase its revenues and promote customer loyalty.

(See Education Section below for explanation in employment gap)

ACCENTURE, SAO PAULO, BRAZIL

12/2000-04/2002

Intern, Communications & High-Tech Department

Accenture is a $13 billion management consulting company. Participated in

the following projects:

Telecom Italia Mobile - Italian Telecommunications company

. Compiled budget and designed fluxograms of financial processes expediting

the flow of resources.

Ambev - Latin America's largest brewery

. Participated in the formulation of a B2B Portal enhancing executive

decision making.

Telesp Celular - Brazilian cellular phone carrier

. Publicized the adoption of electronic procedures for management of data

within the company.

Correios - Brazil's Public Postal Service

. Helped articulate a proposal for an online presence of shipping/tracking

services, winning the government bid.

Embraer - World's largest private jet company

. Consolidated proposal for Enterprise Resource Planning (ERP) project

designed to enable information sharing.

EDUCATION

Master in Business Administration (MBA), Concentration in Marketing, Boston

University, Boston, MA 2005. Recipient of Boston University's Dean's

Achievement Scholarship

B.A., Business Administration, Economics and Marketing Conc., EAESP-FGV,

Sao Paulo, Brazil 2002

LANGUAGES

Fluent English and Portuguese. Functional Spanish and Hebrew.

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