Project Marketing

Ross Robbins

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***-** ** *** #**, Bayside N.Y. 11361

347-***-**** ****.*******@*****.***

PROFESSIONAL EXPERIENCE

****-**** **** ******** (vibe.com) Manhattan, NY

Director of Digital Media

• Created and guided the successful execution of the company’s digital strategy so far resulting in a 20%

increase in revenue, 10% decrease in expenses, and a stable platform for growth opportunities

• Administered a complete website re-launch including design, architecture, and functionality that led to a

50% increase in unique visitors, pages per visitor, and traffic to over 9MM monthly page views

• Responsible for business development, marketing, and financials for the department including

partnership relations, vendor contracts, content syndication, search marketing, and budgeting

• Directed an eight person staff consisting of editorial, marketing, video, and web development personnel

for the companies digital properties and assets including web, video, content and mobile

2004-2006 DIGGIT ENTERTAINMENT GROUP (diggit.com) Manhattan, NY

Senior Product Manager

• Responsible for top quality, timely, budget-conscious execution of wireless marketing campaigns and

products including wireless applications, ringtone programs, text messaging and video

• Managed all aspects of the production process to establish and document each project's scope, business

requirements, information architecture, interface design and user functionality

Interfaced with clients as related to project features, marketing strategies, timelines and approvals

• Developed and managed relationships with third party vendors, freelancers and other partners

2001-2004 PROTOCOL RESEARCH SOLUTIONS (protocolmarketing.com) Manhattan, NY

Senior Web Technologist

• Transformed traditional paper-based research techniques to innovative web-based research methods by

utilizing web technologies to facilitate data collection, reporting, and analysis of respondent data

• Managed development of online surveys including project plans, data flow diagrams, interface design,

and international outsourcing while remaining within budget and meeting initial timelines

• Developed corporate website while combining the marketing objectives and content requirements

2000-2001 YOUPOWERED, INC. (youpowered.com) Manhattan, NY

Web Developer

• Developed website, navigation, and database structure while assuring browser compatibility

• Transferred the entire site and converted all web applications from PERL/CGI to VBScript/ASP

• Maintained MS SQL Server and create PHP web procedures to store, retrieve, and manipulate data

1999-2000 CBC MEDIA, INC. / THE WEB STOP (cbcmedia.com) Port Washington, NY

Web Programmer / Network Administrator

• Implemented interactive web applications using JavaScript and PERL to process

forms and information, store values in databases, create requests, and

administrate complete sites

• Programmed shopping carts, secure e-commerce gateways, message boards and

calendars

• Installed server tools such as Netscape Enterprise Server (UNIX), IIS (NT), FTP, and POP3

1998-2009 CODECAST MEDIA (codecastmedia.com) Manhattan, NY

President – Interactive Consulting

• Acquired and communicated with clients to determine web site goals and project specifications

• Created proposals, defined budgets, designed user interfaces, developed wire frames, structured

navigation, created templates, added content, and worked along side clients to assure project

success

Optimized sites for search engines and submitted sites to pay-per-click programs to increase visitors

EDUCATION

2003-2007 BARUCH COLLEGE - CITY UNIVERSITY OF NEW YORK Manhattan, NY

Masters of Business Administration in Computer Information Systems

1996-1999 STATE UNIVERSITY OF NEW YORK AT BINGHAMTON Binghamton, NY

Bachelor of Arts and Science in Computer Science

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