Sales Assistant

ALISA SHAMROW

Tel: 917-***-**** ? ********@***.***

RELEVANT WORK EXPERIENCE

Cox Cross Media New York, NY

April 2010 - Present

Ad Ops Coordinator/Ad Trafficker

? Assign, optimize and monitor advertising campaigns in Doubleclick

for Publishers (DART/DFP) on daily basis.

? Upload new IO's into Solbright, and publish them to DART.

? Work as part of a team of ad traffickers, and take initiative to

manage their campaigns when necessary.

? Advise Account Executives on the status of their campaigns, and

communicate with agencies and publishers

on their behalf.

? Troubleshoot various components of ad campaigns, including: missing

agency creatives, cache busting,

faulty ad tags, pacing issues, failure to launches, and

revenue discrepancies.

? Evaluate 3rd party tag rule sets for accuracy prior to

implementation, including PointRoll, Eyeblaster, etc.

UGO Entertainment (Sold in 8/07 to Hearst for $100mm) New York, NY

Oct 2006 - Oct 2008

Assistant to Sales and Marketing, as well as Executive Assistant to

President (laid off due to budget cuts)

Assistant to Sales and Marketing Role:

? Used PowerPoint to prepare the President's Sales Presentation

materials, and to edit the Sales Deck.

? Participated in Brainstorms and Branding meetings, usually as part

of a team.

? Worked closely with the National Sales Director, Marketing Director,

Editorial Director and SEO Analyst.

? Created concepts for House Ads and worked with the Graphic Design

team to formulate and launch them.

? Acted as liaison between UGO and its external PR firm and presented

all information (using Word, Excel and

PowerPoint) to the CEO and the Marketing Director.

? Organized and coordinated various company conferences and events,

from concept to finish.

EA Role:

? Maintained Outlook calendar and scheduled all appointments.

? Booked all of President's travel and accommodations.

? Acted as sole point-of-contact between President and outside

clients, vendors and employees.

Citi-Habitats New York, NY

Jan 2006 - Oct 2006

Licensed Real Estate Agent - Top 3rd Rental Agent out of 80 in 57th St

Office (straight-commission only)

? Advised clients on current market conditions, credit scoring,

budgeting ratios and Manhattan neighborhoods.

? Attended lease signings to assist clients and landlords with

finalizing the rental process.

? Established new relationships with landlords, management companies,

apartment owners and new clients.

? Cultivated relationships with mortgage bankers in order to grow my

client referral business.

G+G Retail, Inc. New York, NY

Sept 2005 - Jan 2006

Assistant to the CFO & the Comptroller (company

closed due to Bankruptcy)

? Maintained CFO's personal & business calendars and scheduled all

appointments.

? Handled confidential matters and CFO's personal documents.

? Attended to all MS Office troubleshooting matters.

Deloitte & Touche, LLP New York, NY

Aug 2002 - Aug 2003

Regulatory Consultant

? Audited insurance company records to make sure they were in

accordance with SEC regulations.

? Traveled an extensive amount, domestically.

? Worked as part of a team on all assignments.

EDUCATION

Lehigh University, Bethlehem, PA

B.S. in Business and Economics, June 2002

Major: Finance

Concentration: English/Creative & Business Writing

SKILLS

Windows OS ? Mac OS ? Microsoft Office Suite (with high proficiency in

Word, PowerPoint, Excel and Outlook) ? DART/Doubleclick ? Solbright ?

Photoshop CS4 ? Intermediate knowledge of HTML and Web Development/Design

? Excellent public speaking and interpersonal skills (have given

presentations in front of C-Level Executives) ? Very apt at developing

excellent, professional relationships with colleagues and clients ? Fluent

in Russian ? Basic Spanish

Excellent References Upon Request

Contact this candidate