Real Estate Human Resources

JOB OBJECTIVES

Seeking a leadership role in a growing digital practice. I have a driving

passion for the Internet and more than a decade of hands-on experience

creating outstanding work for the web. I enjoy leading multi-disciplinary

teams and inspiring others to do their best work. My core strength is

leveraging my broad background in media arts and technology to solve

problems and develop strong client relationships.

PROFESSIONAL CASE STUDY

Slurpee / 7-Eleven - Interactive Creative Director, 2008-2010

Lead client pitch to win initial engagement for a new website. Launched new

website and digital platform ("Slurpee Nation") in 60 days. Over the course

of two years I have been instrumental in building a close and highly

collaborative partnership with the client. This relationship has lead to

countless new opportunities and business successes. Together, we have:

. rechartered the Slurpee Brand

. built the Slurpee Nation member database to over 200,000 active

members

. launched and maintained a Facebook presence that today has over 1.2

million fans

. launched 2 national Battle of the Bands competitions

. launched over a dozen campaigns for mega-partners ranging from

Marvel's Iron Man 1 and 2 to Domo

The success of the Slurpee Nation platform lead to the creation and launch

of the new Facebook-optimized "Slurpee World" platform in April 2010.

In addition to the business success and fan recognition, the Slurpee work

has been honored with 8 Addy awards at local, regional, and national

levels.

EXPERIENCE

. The Integer Group - August 2007 to present?Creative Director?Clients:

Slurpee, FedEx Office, Emerald Nuts, Entenmanns, Thomas' English

Muffins, Georgia O'Keeffe Museum?Industries / Verticals: CPG, C-Store,

Retail, Food & Beverage, Non-Profit, Arts, Entertainment?

. IMC2 - June 2004 to August 2007?Associate Creative Director?Clients:

Procter & Gamble, Secret, Tampax, Olay, Millstone Coffee, Slurpee,

Actonel, Prilosec, Clarinex?Industries / Verticals: CPG, Pharma, Fem

Care, Entertainment?

. Morley Interactive - 2001 to Present?Owner and Principal

Creative?Clients: Miss World, Texas Historical Commission,

Regeneration Partners, United Paramount Tax Group, MainTape, The

Industrial Group, MedSurge?Industries / Verticals: Real Estate, Non-

Profit, Professional Services, Business Consulting, Medical Devices &

Equipment, Manufacturing?

. Synhrgy HR Technologies - June 2002 - March 2004?Creative Director and

UX Design Lead?Industries / Verticals: Business Process Outsourcing -

Human Resources?

. MarchFirst - June 1999 - February 2002?Senior Interactive

Designer?Clients: JC Penney, Centex Homes, Dell, ATT

Broadband?Industries / Verticals: Retail, Real Estate, Consumer

Electronics?

. EDS - April 1997 - June 1999?Web Developer?Clients: State of Michigan,

Saab Catalog, World Cup Soccer France '98?Industries / Verticals:

State & Local Government

SKILL SET

. Digital Strategy

. Social Media

. Internet / Digital / Multimedia Creative

. Online Advertising

. Online Loyalty Programs

. Online Couponing

. Online Sweeps & Contests

. Online Promotional Program Concepting & Design

. Digital Channel Specialty Advertising (Game Platform, Mobile, Instant

Messenger Client, etc)

. Blogging

. Viral Apps

. Search Marketing

. Web Application Design

. Websites & Microsites

. Web Analytics

. Digital Studio Management & Workflow

. Brand Management

EDUCATION

Stephen F. Austin State University, Bachelor of Science in Communications,

December of 1996

HONORS

. 2009 AAF District 10 "Gold Addy" for Consumer Website: www.slurpee.com

. 2009 AAF District 10 "Silver Addy" for Online Campaign: The Slurpee

Nation

. 2009 Dallas Ad League "Silver Addy" for Online Campaign: The Slurpee

Nation

. 2009 Dallas Ad League "Silver Addy" for Consumer Website:

www.slurpee.com

. 2008 AdAge W3 Award "Silver" for Arts - Georgia O'Keeffe Museum

Website

. 2008 AdAge W3 Award "Silver" for Copywriting - Slurpee.com

. 2008 AdAge W3 Award "Gold" in Food & Beverage - Slurpee.com

. 2008 IMA "Outstanding Achievement" Award - Integer Dallas Holiday E-

Card

. 2007 IMA "Best in Class" Award - Secret.com Website

. 2007 IMA "Outstanding Achievement" Award - Regeneration-Partners

Website

. 2007 DSVC Student Show, Session Speaker - "How to be a Web Design Rock

Star"

. 2005 WMA "Standard of Excellence" Medsurge Advances Website

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