Director Marketing

Location:

Posted:

March 09, 2010

William C. ToTh

Summary of skills

• Uniquely well-rounded with extensive experience in magazine publishing, book publishing

as well as working with Fortune 500 clients through marketing and design firms.

• Expertise in creating integrated marketing and corporate identity packages for clients;

including the creation and execution of print advertising campaigns, event graphics, promotions,

in-book advertorials, brochures, catalogs, direct mail, invitations and sales presentations.

• Extensive experience in the design of complete financial and corporate communications packages;

annual reports, dimensional mailings, posters, industrial design concepts, corporate presentations.

• Conceived and implimented the redesign of corporate identities; including logo design and media kits.

• Working knowledge in the creation of web sites and online related material for advertising clients;

including e-mail blasts, electronic invitations, click thru buttons and banner ads.

• Supervisory skills.

Experience

Magazine Publishing

Latina Media Ventures, New York, NY • Latina Magazine Marketing Department • Art Director

[ Oct. 2005 – Present ]

Gruner + Jahr USA Publishing • Parents Magazine Marketing Department • Art Director

[ Sept. 2002 – Oct. 2005 ]

Ziff Davis Publishing, New York, NY • Corporate Creative Services • Art Director

[ Sept. 2000 – Sept. 2002 ]

Jobson Publishing Corp., New York, NY • Jobson’s Beverage/Alcohol Group;

Cheers, Stateways, Beverage Dynamics Magazines • Design Director

[ Jan. 1992 – Jan. 1996 ]

GLM Publications, New York, NY • Gift Reporter, Matter Magazines • Art Director

[ Aug. 1987 – Oct. 1991 ]

Book Publishing

Random House, Inc., New York, NY • Ballantine Books, Fawcett Books, Available Press • Art Director

[ Aug. 1984 – Aug. 1987 ]

Marketing Firms and Design Studio

Colangelo Synergy Marketing, Norwalk, CT • Art Director

[ Nov. 1998 – Sept. 2000 ]

ADV Marketing Group, Inc., Stamford, CT • Freelance Art Director

[ February 1996 – 2003 ]

Stan Adler Associates, New York, NY • Art Director

[ May 1996 – Nov. 1998 ]

Education

Rochester Institute of Design, Rochester, New York

Bachelor of Fine Arts, Graphic Design, 1984