Sales Manager
Resume:
Benjamin Thomas Opps
***.****@*****.***.******.***
Austin, TX
Experience Dell, Inc. Austin, TX
Senior Brand Manager
*/**-**/** ******* profit and loss (P&L) for $1B Latitude laptop business comprising
>20% of SMB segment revenue and margin
Led laptop marketing team to produce compelling online and offline
marketing materials, develop sales aids, provide P&L forecasts, launch new
products, and present customer briefings
Navigated cross-functional relationships to train and support >1500 sales
reps, collaborate with procurement team on component lead-times, and
coordinate with finance team on pricing and sales compensation
Won President's Award for leading Latitude product line re-launch,
including website design, online/offline marcom, sales force readiness,
and press coverage for 7 new products
Brand Manager
Led marketing and sales Retail Point of Sale teams to 116% Y/Y revenue
growth while managing $135M P&L
Built and internally sold business case leading to investment in 12
incremental sales heads, improved marcom targeting, and new Dell-branded
product to increase traction in high-profit market
Designated "Key Talent" (top 5%) for combination of high performance and
high potential
Partner Marketing Manager
Managed relationships with major vendors including Intel, Microsoft,
Corel, and McAfee
Developed, negotiated, and executed $210M annually in joint marketing and
sales programs spanning desktops, notebooks, and servers
Increased partner investment 59% year over year, including cultivating new
marketing relationships with Oracle, Symantec, Red Hat, Citrix, and Intuit
Awarded "Marketing Significant Achiever Award" for driving >100% increases
in SMB security software attach rates
5/03-2/04 SmartPrice.com Austin, TX
Online Marketing Manager
Managed $500K annual online consumer marketing budget; executed SEM and
SEO to optimize performance based on click-through and conversion rates,
competitor activity, and other marketing analytics
Reduced cost per acquisition by 18% through implementation of new creative
and keywords, improved bidding strategy, and ROI measurement on a campaign
basis for the first time in company history
Forged and maintained strong working relationships with over 30 search
engines (Google, Yahoo!, MSN, Ask, etc.), competitive interrupt providers,
consumer sites, affiliate programs, integrated partners, and media buyers
Summer National Park Service - Katmai and Lake Clark National Parks Anchorage, AK
2002
Strategic Planning Consultant (MBA Internship)
Designed and created two succinct park-specific business plans used by the
Superintendent as communication and management tools for both internal
management and external Congressional lobbying activities
Outlined park operational requirements, identified financial resources
currently available, analyzed existing $6M funding gap and presented
strategic recommendations to park senior management, resulting in a
structural reorganization that allowed the parks to operate more
efficiently
8/98-8/01 United Defense, L.P. (acquired by BAE Systems) Minneapolis, MN
Senior Financial Analyst
Managed three-year $1.8B divisional budgeting process using Hyperion
Pillar, from budget creation to monthly and annual presentation of
internal financial results to company executives
Created financial negotiation and contingency models as sole finance
employee on divisional negotiating team working to resolve 150 employee
labor union contract dispute
Awarded United Defense Cadre of Distinction honor for outstanding
performance
Project Management Analyst
Managed schedules and $96M budget for over 100 engineers on US Army's
Crusader R&D contract using Earned Value Management techniques
Directed financials and assisted legal department in negotiating over
$1.0B in Department of Defense proposals
Sabbatical Voluntary Personal and Community Enrichment Interval
Backpacked through 22 countries in 10 months, learning about new cultures
12/08 - firsthand, embracing ambiguity daily, and creating/maintaining a travel
Present website
Mentored 12 start-ups through micro-enterprise development organization
BiGAUSTIN
Trained for and completed first 26.2 mile marathon run
Volunteered for youth causes, including coaching U-9 youth soccer and
presenting to elementary school children
Education The University of Texas at Austin, McCombs School of Business
May 2003
Master of Business Administration, Concentration in Marketing, GPA 3.9/4.0
Outstanding MBA Leadership and Service Award (1 of 4), Longhorn Business
Scholarship (1 of 12), Marketing Network Co-President - Elected to lead
165 member student organization
The University of Wisconsin at Madison May 1998
Bachelor of Business Administration in Finance, Investments, and Banking,
GPA 3.4/4.0
University of Wisconsin Engineering Scholarship, Stalder Memorial
Scholarship, Dean's List
Activities Ford Career Center Graduate Peer Advisor - Mentored and advised 30 first
year MBA students
Volunteered as Junior Achievement teacher - Taught 2nd, 3rd, 6th and 7th
grade students business skills
Avid backpacker - visited 45 National Parks since 1998
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