Director Design
Resume:
Michelle D. Lawson
*******@***************.***
WORK EXPERIENCE:
Current: FREELANCE SENIOR INTERACTIVE ART DIRECTOR - New York, NY
Agencies: Digitas,Tribal DDB, MRM Worldwide
> Creates interactive design solutions that address business, brand,
market,
and user requirements
> Works with web developers, experience designers, SEO specialists and
account /
teams to ensure successful delivery of the final work
product
> Contributes to brainstorming sessions and creative reviews
> Works with copywriters to ensure that the visual presentation
supports the concept
3.08 - 12.09: Senior Art Director - Mirrorball Group New York, NY
JOB FUNCTIONS:
> Managed talent pool; in-house/freelance graphic designers and
artists
> Defined overall aesthetics of social media networks, interactive
communications,
video and printed collateral
> Designed graphic systems and promotional logos
> Worked with Creative Director in developing creative platforms and
thematics
> Oversaw production of all creative deliverables
> Maintained budgets
> Contributed to brainstorming sessions
> Hired & manages 3rd party resources such as designers, artists,
photographers,
video artists, prop manufacturers, printers, etc.
> Sourced out vendors needed to produce various event materials
4.05 - 3.08: Senior Art Director - Agent 16, LLC. New York, NY
JOB FUNCTIONS:
> Art directed and designed print, interactive and direct marketing
pieces
> Oversaw junior designers
> Presented new concepts/strategies both internally and externally
> Ensured that the brand identity remained consistent across all
disciplines
ADDITIONAL RESPONSIBILITIES: Sourced vendors, selected photographers,
illustrators
and talent; art directed photo shoots, approved mechanicals.
4.99 - 4.05: Senior Designer - Ogilvy & Mather New York, NY
JOB FUNCTIONS:
> Designed print, outdoor and online advertisements
> Assisted in the creation of storyboards for commercials
EDUCATION:
M.S. Communications Design ~ Pratt Institute New York, NY
B.A. English ~ Gettysburg College Gettysburg, PA
TECHNICAL:
Expert knowledge: Photoshop, Illustrator, InDesign, Quark XPress.
Working knowledge: After Effects, Flash, Dreamweaver, HTML, XML,
Actionscript
PORTFOLIO SITE: www.chemistrystudio.com
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