Medical Marketing

THERESA SETTEDUCATO

**-** ******** ***** 201-***-****

Fair Lawn, New Jersey 07410 E-mail: *******@*******.***

Pharmaceutical Marketing - Account Director

Therapeutic Areas Clients

Diabetes Takeda, Novo Nordisk,

Merck

Respiratory Syncytial MedImmune

Virus

Seasonal Influenza MedImmune

Cardiovascular Eli Lilly, Daiichi Sankyo

PROFESSIONAL EXPERIENCE

FREELANCE/CONSULTANT January 2009 - to present

Providing program and account management, marketing communications, event

planning, and grant writing services

CLINICAL BRIDGES, Secaucus, NJ January 2009 - July 2009

(6-month contract - KP360 Group LLC is a medical education and

communications agency, formerly Thomson Healthcare)

Account Director

. Main point of contact with clients, initiated strategy, developed and

managed budget, handled implementation and directed onsite programs

. Managed account team on projects including curriculum development,

speaker training, and dinner meetings development and rollout

. Established timelines, monitored, and oversaw the development of

promotional and medical marketing activities

. Responsible for documenting, maintaining, and establishing all branding

elements: graphic design, positioning, fair balance, etc. within legal,

medical, and regulatory guidelines

. Provided sales force orientation and assistance

. Recruited 50 national thought leaders for speaker training and to present

at dinner meetings and webcasts

PROFESSIONAL POSTGRADUATE SERVICES, Secaucus, NJ July 2000 - December

2008

(Formerly Thomson Healthcare - division closed.)

Senior Program Director

. Managed activities totaling more than $3 million in business

. Hired, supervised, and managed 2 direct reports and 5 indirect reports

. Developed education strategy for evidence-based activities that address

practice gaps

. Directed and monitored education programs to meet objectives within time

frame, specifications and budget

( Established and maintained excellent relationships with thought

leaders

. Created an award-winning website in diabetes education

. Identified new business opportunities with senior management

. Managed the development of a new initiative on pediatric respiratory

care

( Created and executed symposia, conferences, roundtable discussions,

webcasts, newsletters, monographs, teleconferences, core curriculum

teaching slides, website development and enhancements, and web-based

material

( Initiated new activity formats and managed web platform for e-

learning

( Provided strategic and practical skills in marketing communications

and web management including graphic design and site navigation

( Prepared and issued status reports, proposals, and other client

communications

HOLY NAME MEDICAL CENTER, Teaneck, NJ

(370-bed acute care hospital with regional cancer center, state-of-the-art

emergency-trauma unit) 1989 - 2000

Director, Public Relations

. Developed and executed, in a cost-effective manner, an annual $1.5

million budget

. Developed marketing plans including advertising, media schedule,

collateral material, direct mail, publicity, special events, and website

content to promote hospital programs, resulting in increased exposure for

the hospital

. Communicated and consulted with all levels of management and medical

staff leadership

. Initiated a broad range of publications for internal and external

audiences, including patient information and recruitment materials,

brochures and direct mail promotions

. Initiated and coordinated successful special events that showcased

programs, services, and physicians, effectively improving the hospital's

position in its market

. Directed media relations and developed contacts with broadcast, cable and

print representatives, resulting in thousands of dollars in free

publicity. Served as primary spokesperson

. Implemented and facilitated a physician referral program to increase

medical staff referrals, resulting in $1.7 million in new business for

the hospital in a 21-month period.

. Co-created and developed the first hospital website in New Jersey,

contributing content and design ideas. Assisted in the development and

lead the promotion of the first CyberNursery web page.

. Orchestrated the 1993 visit of First Lady Hillary R. Clinton.

Coordinated the 1995 visit of Gov. Christine Whitman to sign the 48-hour

maternity bill. Recruited radio personality Liz White and suspense writer

Mary Higgins Clark for women's health promotions, and actor Robert Urich

as guest speaker for the opening of the Regional Cancer Center.

ST. JOSEPH'S HOSPITAL AND MEDICAL CENTER, Paterson, NJ 1982 - 1989

Assistant Director, Public Relations and Marketing (1985-1989)

Video Production Manager (1984-1985)

Publications Editor/Writer (1982-1984)

EDUCATION

William Paterson University, Wayne, NJ Masters in

Communication

Rutgers University, New Brunswick, NJ Bachelor

Degree in Journalism and English

PROFESSIONAL DEVELOPMENT

Dale Carnegie Graduate

Member of the Healthcare Businesswomen's Association - Metro Chapter

Professional development through webinars on digital marketing and social

media

COMPUTER SKILLS

Microsoft Office including: Word, PowerPoint, Excel, familiar with MS

Projects

AWARDS

Strategic Health Care Marketing

2008, 2006, 2005, 2003 National Diabetes Education Initiative

eHealthcare Leadership Award for Best Health Content for Physician-

Clinician Focused Website

New Jersey Healthcare Public Relations and Marketing Association:

1996 PeRCy "Silver" Awards: Cybernursery Webpage PR Project and Annual

Report.

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