Director Design
Resume:
PETER CAMPBELL
Hamilton, NJ **610
*****@******.**
Portfolio: www.peterc.us
Recent projects:
www.merckengage.com
www.fordurban.com
www.lincolnlounge.com
www.quattrowireless.com
SUMMARY:
. Award winning, out of the box, problem solving and conceptual
thinking.
. Strategic and tactical skills in the integration of online and offline
consumer experiences.
. Proven new business skills and strong client relationships.
. In depth understanding of Interactive Design and Usability.
. Excellent strategic thinking and strong writing skills.
. Strengths include: Interactive Design, Branding, Advertising (Print &
TV), and Direct Marketing.
. Hands-on, lead by doing attitude - proficient in key design
applications.
. Over 10 years of management experience, with proven ability at
developing and managing creative talent.
. Broad industry experience - B2B & B2C - Pharma, Tech, Energy,
Financial, Telephony, CPG.
EMPLOYMENT HISTORY:
Uniworld Group Brooklyn, NY - Contract Digital Creative Director 2009
- Present
. Banner advertising and website design for The Home Depot, Ford, and
USMC
Quattro Wireless, New York, NY - Freelance Creative Director 2009
. Positioning, Branding, Collateral and Website Development for a
Mobile Advertising Startup
Patient Marketing Group Princeton, NJ - Creative Director 2007 - 2009
. Built and enhanced a Health & Wellness program for Merck involving
over 50% dynamic content tailored to consumers' conditions and
individual lifestyle preferences to achieve unprecedented health
outcomes for patients. Other accounts include AstraZeneca and Lily.
Saatchi & Saatchi Healthcare/Glowworm, New York, NY - Consultant 2006 -
2007
. Created the European launch of Acomplia, sanofi-aventis'
blockbuster weight-loss drug.
. Contributed to Drive-to-Web Superbowl TV spot for King
Pharmaceuticals/American Heart Association.
Draft/FCB, New York, NY - Associate Creative Director 2003 - 2005
. Integrated Online/Offline Campaign for Bank of America including:
Website Development, Kiosk and POS Video, Emerging Media, Print,
Outdoor, and Radio.
. DRTV campaign for Verizon DSL.
Campbell + Company Westport, CT - Partner/Creative Director 2000 - 2003
. Created the Branding, ID, Website, Marketing Materials and Print
Advertising for Select Energy - the largest Energy Supplier in the
Northeast.
. Accounts include: Pfizer, zUniversity.com, HSBC, Knight Software,
Kid-e-Sport.com, Merck, RelationOne, OptionEnergy, Play2Grow,
Ridgefield Farms, Northeast Utilities and Outpost.com.
Euro RSCG (formerly Blau), Wilton, CT - Group Creative Director 1995 -
2000
. Created Worldwide B2B Campaign for IBM PC, creating seamless
Interactive synergy between Catalog, Website, and Print
Advertising.
. Contributed Strategy and Creative in winning 4 cornerstone
accounts: IBM, FleetBoston, Merck, and
Northeast Utilities - over $90 million in annualized billings.
. Gold Icon Award for SmartGate Systems, Caples Awards for IBM & MCI.
. Accounts include: Bell Atlantic Video, IBM, MCI, and Northeast
Utilities.
Grey (J Brown & Grey Direct), New York, NY - Associate Creative Director
1989 - 1995
. Created the Print campaign for the highly successful launch of IBM
PC Direct.
. Gold Telly Award for Congoleum TV spot, Silver Immy for AT&T
Computers campaign, General Foods President's Award for Kool-Aid
campaign, Caples Award for IBM.
. Accounts include: Aetna, Block Financial, Chase, IBM, Hewlett-
Packard, AT&T Computer Systems, Ameritech Mobile, Clairol,
Congoleum, Kool-Aid, Motorola, Procter & Gamble and Ray-Ban.
Ogilvy & Mather, New York, NY - Senior Art Director 1986 to 1989
. Gold Echo Award for launch of AT&T SmartCard, Caples Award for
American Express.
. Accounts Include: American Express, AT&T and ChemLawn.
EDUCATION:
Pratt Institute, Brooklyn, NY - BFA with Honors, Communication Design
HONORS:
W3 Awards, Judge, 2006 - 2010
Addy Awards, Judge, District 2/New York 2005, Syracuse 2005, and Houston
2007 and Indianapolis 2007
Connecticut Art Directors Club, Board of Directors 2000-2003
Graphic Design Advisory Board, Norwalk Community College, Board Member
1994 - 2003
Caples International Awards, Committee Chair, Final Judge, 1989 - 2006)
INTERESTS:
Sports: Skiing, Kayaking, Golf and Sailing - all of which I enjoy, and
none of which I'm particularly good at.
Hobbies: DIY Weekend Warrior, Collecting Weird Sunglasses.
Favorites: Ski Slope: Blue Sky Basin; TV Show: Family Guy; Charity:
Habitat For Humanity; Dessert: Key Lime Pie; Artist: Vermeer; Teenage
Job: Good Humor Man.
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