Sales Manager

Nicholas J. Primerano

*** ********** ******, *** *** ( Buffalo, NY 14203 ( 716-***-**** (

********.*********@*****.***

OBJECTIVE

To obtain a position that will use my experience in the fields of general

sales management, business and marketing management skills as well as my

organizational and interpersonal proficiencies. Through large scale

business operations, I have made myself an elite and sought after sales

management candidate.

EDUCATION AND CERTIFICATIONS

University at Buffalo, School of Informatics

Bachelor of Arts- Communications

Graduated, May 2003, Magna cum Laude

Marketing, Public Relations

University at Brockport

Certification, Leadership and Community Development

Completion, February 2005

Medaille College, Applicant, Masters of Arts in Organizational Leadership

Anticipated Completion, April 2012

Erie Community College

The New York State Fire Science Academy at Montour Falls

Certified EMT and Certified First Responder - DEFIB

Completed 1999, '03, '05 and '07

WORK EXPERIENCE

Coyne Textile Services Buffalo,

NY

Regional Sales Manager

May 2009 - Current

. Charged with the responsibility of managing a medium sized sales team

in the companies largest regional sales territory - Buffalo, Rochester

and Erie, Pennsylvania.

. Nine out of 10 sales leads were generated through cold calls.

. Worked side by side District Manager and Regional Vice President to

ensure quality service for all clientele and customers in our over

700 delivery stops on a daily basis.

. Worked with Service/Sales Routemen to manage larger clinetele, such as

Conway Trucking, Quebecor/World Color, Sorrento Cheeses, Moog.

Core101 - "Listen, Think, Create."

Downtown Buffalo, NY

Sales Account Manager, Marketing Consultant

September 2008 - May 2009

. Sales and management of internet based consulting and media products

with many of WNY's highest level clientele.

. Sample clientele of managed sales team include New York Yankees,

Dallas Cowboys, The Kennedy Space Center, Premier Wines and Spirits

Inc.

. Vast amount of sales leads generated by myself and my team are through

cold calls

. Driven to excel through meeting various weekly and monthly sales

goals; incentivized.

o Minimum monthly goal set by employer was $30,000. I set a

personal goal of $40,000, attempting to maintain a weekly sales

objective of $10,000, in order to reach both levels.

o Volume of calls INCREASED work load; implemented a new version

of the "5-3-1" system from previous sales position and created

the "20-10-5" in order to stay on task and continually reach

objectives.

. Leading revenue getter for my team, based solely on these practices.

Gold's Gym LLC Williamsville,

NY

Sales and Marketing Manager May

2008-Sept 2008 and Current Contract Counsel

. Sales of gym memberships and other fitness related products and

services to individuals, groups and large companies

. Required to meet sales objectives daily, weekly, monthly and yearly

. Worked with Senior Management and ownership to strategize, create and

implement marketing plans

. Negotiated exclusivity agreements with equipment vendors and

providers, ensuring our company's superiority over the competition.

. Created strategic development and a new mission statement which

allowed our business to be moved from the listing of "gym" in most

phone directories, to "health club."

. All leads were cold called.

. Spearheaded large fundraising efforts for not-for-profit groups, such

as Upstate New York Transplant Services.

. Key accomplishments include:

o Created and maintained the "5-3-1" appointment system for each

sales rep, which promotes lead generation and higher sales

volume.

o Increased Corporate Membership by negotiating agreements with

Ingram Micro, Coca-Cola, Tops, West-Herr Automotive Group and

CNG Technologies.

White Directory Publishers Inc, A Division of Hearst Holdings Inc.

Buffalo/Amherst, NY

Marketing Sales Manager

May 2007 - June 2008

. Entrusted with a working portfolio of clientele, whose investment and

value to the company totaled $10 million

. Created all promotional materials for sales representatives in the

North Carolina and Florida markets as well as all other sponsorships.

. Negotiated trade items with several large scale national vendors in an

effort to control the bottom line on advertising and promotional

costs. Trade partnership agreements saved an average of $124,000 per

fiscal quarter.

. Key accomplishments include:

o Coordination of all forms of marketing efforts, advertising,

public relations and all new business development through major

carriers, such as Lamar, Citadel and Cumulus Radio - which

helped increase our sales representatives output by 36% through

effective program sponsorship.

o Negotiated the sponsorship of concessions for all vendor

locations inside Jacksonville Municipal Stadium, home to the

NFL's Jacksonville Jaguars.

o Managed a team of 7 with 100% employee retention.

The Bee Group Newspapers

Amherst, NY

Senior Editor and Manager of Sales, The Ken-Ton Bee

May 2003- May 2007

. Oversee total creative and marketing and business control of specific

weekly publications and special sections

. Worked on a regular basis with sales managers and associates in order

to oversee functional business operations, developing strategies for

business development. Sales calls were made and accounts were to my

$2 million portfolio

. Named to the Ken-Ton Chamber of Commerce's Public Relations team due

to my proficiencies with the public and media relations

. Member of the Ken-Ton Chamber of Commerce Board of Directors;

. Worked with a team of four to properly execute the third largest

business trade show in Western New York, The Ken-Ton Showcase.

. Worked within a dual company role, selling and managing day-to-day

operations of company business through this faction of The Bee Group.

Volunteer Experience

Williamsville Fire Department/Hutchinson Hose Company

1999-2006

Structural Firefighter, Certified First Responder, Past Vice President

Pop Warner Little League Broncos Football

Present

Head Coach for 2006, 2007 and 2008 seasons

. Successfully spearheaded three large fundraising drives, to purchase

equipment, field use, referee time, as well as personal sporting good

affects, for the more than 200 youths in the program.

The Alzheimer's Association of Western New York

Present

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