Sales Manager
Resume:
BRIAN D.SCHIELS
** ****** **** ***** . *** Bridge, New Jersey 08857 . H: 732-***-**** C:
E-mail: ********@***.***
____________________________________________________________________________
_____________
Professional Profile
General Management / Sales Management / Strategic Business Planning / New
Business Development/ Business Alliances & Partnerships / Competitive
Analysis & Positioning / Start-up Operations/ Staffing & Management
Development / Project Management
____________________________________________________________________________
_____________
Results-driven executive experienced leading sustainable business growth
and transformation. Significant leadership and cross
functional experience in general management, marketing, sales and strategic
planning. Extensive experience in P&L management, start-up operations,
customer development and new product innovation. High energy, strategic
problem solver.
____________________________________________________________________________
_____________
PROFESSIONAL EXPERIENCE
Exhibitgroup/Giltspur, (division of Viad Corp - NYSE), 2000 to Present
Exhibitgroup/Giltspur is a $200MM division of Viad, an S&P SmallCap 600
diversified services company, providing place-based marketing services.
Global revenues of $1B+. Exhibitgroup/Giltspur is an award-winning
experiential marketing agency known for creating meaningful, memorable
connections between leading companies and their customers by producing
powerful brand experiences through exhibits, events, mobile marketing,
marketing tours, permanent installations, retail interiors and point of
purchase.
Vice President Client Relations 2007 to present
Senior sales and marketing management executive partnering with
clients to drive brand awareness and accelerate revenue and profit.
. Executive team leader responsible for top tier clients executing
strategic business planning and sales/marketing strategy, leading to
highest level of return on client marketing investments.
. Exceeded revenue plan by 34%; new business plan by 24% while
contributing 11% operating income.
. Achieved 100% client retention through education and comprehensive
training of sales force in client relationship management. Responsible
for recruiting, training and development of high-caliber sales and
service professionals.
. Upgraded selling organization including creation of new business
acquisition teams. Skilled in bringing effective solutions to complex
issues, resulting in increased revenue and profit.
President & General Manager - New York Region 2003 to 2007
P&L responsible for +$40MM manufacturing facility reporting to CEO.
Led the transformation of an under performing division from a
significant operating loss to double digit profitable growth in a
downturn market.
. Implemented successful restructuring plan resulting in 32% increase in
top line revenue and improved operating income by reducing overhead
spending by +$2MM.
. Established improved job cost system, created accountability for line
item spending across all cost centers.
. Chosen by CEO to lead executive seminar on Leadership in a changing
business environment.
. Responsible for strategic plan development, sales and marketing, new
business development client negotiations and client retention.
. Transformed organization culture from autocratic, command and control
to accountability and empowerment driven.
BRIAN D.SCHIELS Page 2
____________________________________________________________________________
_____________
PROFESSIONAL EXPERIENCE (CONTINUED)
Vice President Operations - New York Region 2000 - 2002
. Managed staff of 75 Project Managers, Engineers, Designers and
Tradesmen for manufacturing center.
. Top-graded manufacturing organization including creation of dedicated
innovation team in state of the art production facility.
. Accountable for construction and logistics for domestic and
international markets
. Responsible for the selection and evaluation of capitol equipment
needs, production quality control, cost analysis, productivity
standards and measurement.
Thomas F. Byrne Organization, Inc., Saddle Brook, New Jersey 1989 to 1999
Privately held manufacturer, producing point of purchase displays, trade
show exhibits, graphics, events, and permanent installations for fortune
100 clients.
Vice President - General Manager 1992 to 1999
. Member of Management Committee, responsible for strategy, finance
and long range planning
. Supervised sales, marketing, finance and manufacturing departments
. Developed strategic business plan marketing company internationally
via web, direct mail and tele-communications campaign; successful
implementation resulted in 20% revenue increase.
. Restructured manufacturing operation by cross-training staff,
resulting in dramatically reduced cost base and contributing 12%
increase in gross margin.
. P&L responsibility.
. Dramatically reduced aged receivables (120 days to 45 days) to
improve operating cash flow and reduce bank borrowing requirements.
National Sales Manager 1989 to 1991
. Directed staff of ten account executives performing consultative
selling of trade show architecture and marketing programs.
Responsible for training, lead generation and new business
development.
. Achieved 11% revenue increase in year one.
General Biscuit Brands, Inc., Elizabeth, New Jersey 1985 -
1989
Division of BSN, Europe's third largest food company, manufacturing
consumer and private label baked goods for domestic and international
markets.
Brand Manager
. Developed marketing plan recommending Brand revitalization.
Successful new product launch resulted in nine distinctive
introductions, product re-formulations and package redesigns with
superior sales and margins.
. Directed creative development/production of TV and radio spots.
. Project leader on comprehensive business consolidation plan for $60MM
baked product
ingredient division.
Reorganization resulted in maximization of five plant capacity, one
plant closing and annual reduction in corporate overhead by $6MM
EDUCATION:
MBA, Business Administration, Fairleigh Dickinson University - Magna Cum
Laude
Rutherford, New Jersey
BS, Management, St. John's University
Staten Island, New York
Contact this candidate