Sales Account Executive
Resume:
Phone: 513-***-****
Fairfield, OH 45014
Cell: 513-***-****
Email: *********@*****.***
David M. Odell
Summary
Solid experience as Senior Account Executive, developing and handling major
accounts in areas of primary label, promotional label and point of sale
display and fulfillment.
Professional Experience
Coyne Graphic Finishing, Mount Vernon, OH
Sales Representative June 2009 - January 2010
Introduce and present a wide offering of finishing services to both new and
existing target accounts in Cincinnati and surrounding metropolitan cities
including Columbus, Indianapolis, Louisville and Lexington. Responsible
for meeting decision makers and making professional, convincing
presentations of Coyne's capabilities and for promoting and developing
lasting trust between Coyne and all new customers.
Advance Finishing & Display, Cincinnati, OH
Regional Sales Manager June 2005 - May 2009
Seek, find and open new business in the Cincinnati and surrounding region
as well as expand business in some existing accounts. Responsible for
opening new accounts and growing existing business.
> Discovered and opened new Display customers, revitalized old
customers to add to the existing base of finishing services only
accounts. Examples of this are The Hillman Group, Strata-g
Communications, Jack of All Games, Gospel Light and Standard
Publishing.
> Doubled and Tripled average size orders for company.
> Annual Sales increased in my region from under $100,000 to
$885,000.
> Prospect daily and weekly for new accounts.
> Initiated and managed the full variety of display services
including display design, production of all components, litho
printing & proofs, assembly and fulfillment.
> Assist and train new Sales Associates to company business process.
Sonoco CorrFlex, Erlanger, KY
Account Executive April 2002 - May 2005
New business development position to find and establish a business
relationship with targeted companies. Key Contacts include Marketing
Managers, Product Managers, Packaging Engineering and Procurement. Recent
major accomplishment: Helped Hillman Group establish a display program for
growth into expanded retail channels. Opened new and revived business with
at least 30 accounts.
Menasha Corporation, Cincinnati, OH 1978 - 2002
Senior Account Manager 2000 - 2002
Responsible for Major account management and sales to KAO Brands (Primary
Labels), Brown & Williamson Tobacco and Procter & Gamble.
> Established Promo Edge as the sole provider of PS Primary Labels
and expanded responsibility in managing Primary business for KAO.
Developed efficient label buying program, saving $125,000 in label
costs per year. Took initiative with packaging development at
client and labeling team at bottle supplier to introduce new label
materials. Coordinated R&D efforts to find and prove new
materials, adhesives. Arranged and attended all trials and follow-
up testing. Assisted in all quality management details and
resolution of related issues at bottle supplier level. Aided in
setting up min/max label inventory at bottle level.
> A proven record of excellent service resulted in being awarded an
exclusive contract to supply Instant coupons to Brown & Williamson.
Worked with several levels within B&W: Including Purchasing,
Marketing, Sales Management, Warehouse and Traffic. Managed
coordination with B&W's contracted prepress graphics and separators
to keep the business process smooth, efficient and problem free.
> Inspired and directed development of unique on-pack and on-carton
promotional labels for B&W's Marketing programs for KOOL, VICEROY,
MISTY, CAPRI and others.
> Initiated business with Procter & Gamble for on-pack promotional
labels. Worked closely with bottle suppliers on Downy and Tide on-
pack instant coupon applications. Worked closely with P&G's
Promotion Management as well as outside contract packaging vendors
on various promotional label applications for Olay, Crest, Crest
Complete, Scope, Pepto Bismol and Pantene.
> Initiated concept and drove development of first 2-ply IML primary
label. Effort resulted in a patented label construction.
Senior Account Executive 1997 - 1999
Expanded responsibilities to execute new company strategy to include new
products and capabilities.
> Completed full training in Company's strategy to become full on-
stop-shop promotional materials provider.
> Added Temporary Displays to the historical product line with
display sales exceeding $1,000,000 to Mead School & Office in 1998.
> Sold $250,000 order to Brown & Williamson for Misty and Capri
cigarette brands in 1999.
> Awarded special recognition for record sales volume.
Senior Account Executive 1986 - 1996
Transferred to Cincinnati, OH to focus on major accounts. Objective to
identify and open new business resulted in generating new business with
three new large accounts.
> First in company to exceed $4,000,000 in sales in one year.
> This included generating sales of On-Pack coupons to Brown &
Williamson Tobacco, promotional labels to Procter & Gamble and
prime Labels to Kao Brands.
> Major achievements was to establish the first ever 100% exclusive
arrangement for POP materials (on-Pack and On-Carton Coupons) with
Brown & Williamson Tobacco.
> First true fourteen + color label to Jergens (KAO Brands).
> Awarded the Circle of Eagles Award for sales in top 10% of sales
force.
Account Executive 1978 - 1985
Based in Indianapolis, IN. Developed territory selling Labels, Tags and
Screen printing to a wide variety of customers.
> Major accounts included Miles Laboratories.
> Managed sales of label and development of pressure sensitive tamper
evident seals for Miles Laboratories Alka-Seltzer and Vitamin
packages after the 1982 Chicago Tylenol poisoning incident.
Education: 1974 - 1977 Purdue University West
Lafayette, IN
> BS, General Management, emphasis in Marketing.
Hobbies: Playing guitar & bass and singing in a local blues/rock band,
golf and snow skiing.
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