PROFILE
Experienced sales, entertainment, and promotional professional with a
unique background that includes: outside sales, inside sales, spokes
modeling, television acting, on-screen acting, advertising talent, events,
field marketing, promotions, public relations, and national and local
media. Industry experience includes: entertainment, production,
advertising, promotions, and outside sales.
SALES HIGHLIGHTS
> Exceeded 1st month quota with over 75 new accounts. IVAX
Pharmaceuticals, Miami July 2004 -
May 2005
> Added $20,000 per month with existing customer base. IVAX
Pharmaceuticals, Miami July 2004 -
May 2005
Closed deals averaging 22K per month with new TV advertisers. UPN 33 /
WBFS, Miami June 2003 - June 2004
> Added 2K per month with existing non UPN 33 TV clients. UPN 33 / WBFS,
Miami June 2003 - June 2004
> Assisted and closed deals averaging 20K per month. AT&T Data & IP
Solutions, Tamarac July 2001 - Feb 2003
> Increased sales by 20% monthly. AT&T Data & IP Solutions, Tamarac
July 2001 - Feb
2003
EMPLOYMENT HISTORY
Vivid Sports Marketing, Atlanta / West Coast
Team_______________________________________(April 2007 - May 2007)
Co Tour Manager / Lipton White Tea With Raspberry Product Introduction Tour
Cities Managed: Phoenix, Seattle, San Diego, Las Vegas, San Francisco, and
Los Angeles.
> Managed one of four teams on the first inaugural "Lipton White Tea With
Raspberry Tour" and sampling efforts as it pertains to national,
regional, and local events/promotions. Maintained budgets, managed all
logistical efforts, trained field staff, developed local distributor
relationships, performed set-up/tear-down, and was accountable for all
photos and recaps.
> Events managed included: Major League Baseball, Minor League Baseball,
NASCAR, rock concerts, military bases, retail, The Special Olympics, and
guerilla sampling efforts along various West Coast Beaches.
IVAX Pharmaceuticals,
Miami_______________________________________________________________ (July
2004 - May 2005)
Inside Sales Representative
Category Sales: Antibiotics, Over-The-Counter Medications, and Medical
Supplies
Primary Products: Albuterol / Ventolin, Cefaclor / Ceclor, Clozapine /
Clozaril, Verapamil / Calan-Isoptin
> Exceeded 1st month quota with over 75 new accounts.
> Added $20,000 per month with existing customer base.
> Responsible for selling products and building market share to specific
customer markets with the primary focus being on generic medications and
retail pharmacies.
> Utilized customer-focused selling techniques, and continually assessed
the knowledge of the customer and strategy to maintain high customer
satisfaction.
> Developed creative sales strategies to reach "hard -to-work" accounts.
Worked collectively with other distributor representatives in arranging
displays and special programs.
UPN 33 / WBFS,
Miami_____________________________________________________________________
(June 2003 - June 2004)
Account Executive, New Business
. Closed deals averaging 22K per month with new TV advertisers.
. Added 2K per month with existing non UPN 33 TV clients.
Responsible for prospecting, cold calling, and pitching customized media
and production packages aimed at helping clients and prospects achieve
their sales and marketing goals.
Developed and implemented a strategic territory game plan with goals and
contingencies with the primary focus of generating new revenue-streams.
AT&T Data & IP Solutions,
Tamarac___________________________________________________________ (July
2001 - Feb 2003)
Account Executive
. Assisted and closed deals averaging 20K per month.
. Increased sales by 20% monthly.
> Provided strategic account planning services that lead to market
penetration into assigned territories by developing proposals that
included, pricing and customized specifications.
PROJECT & ADDITIONAL PROFESSIONAL HIGHLIGHTS
> [Tour Manager] Lipton White Iced Tea - Product Introduction Sampling Tour
/ Vivid Marketing / West Coast - April - June 2007
> [Actor] TV'S Football Wives - Cable Interconnect Pilot Television Series
/ Long Beach, CA - March 2007
> [Advertising Talent] Rochester Shoes / Independent Contractor /
Syracuse, NY - December 2006
> [Actor] CBS Television - Big Brother 7 All-Star Guest / CBS Television /
Hollywood, CA - June - September 2006
> [Advertising Talent] Kellogg's Frosted Flakes Nutty Crunch Bar's /
Hollywood, CA - June 2006
> [Host / Goodwill Ambassador / Entertainer] Havencrest Castle St.
Patrick's Day Event / Savanna, IL - March 2006
> [Spokes Model / Ambassador] USA Televisions - Showusyourcharacter.com
Promotion / Universal Studios, CA - March 2006
[Actor] TV Guide Channel's Reality Stars Where Are They Now - TV Guide
Channel / Los Angeles, CA - February 2006
> [Actor] Fox Reality Remix News Report - Natural 9 Entertainment / Los
Angeles, CA - December 2005
> [Actor] VH-1 Big in 2005 - Sony Pictures / Culver City, CA - December
2005
[Host / Goodwill Ambassador] TV Guide Channel's Reality Chat - TV Guide
Channel's Web-host - November/December 2005
> [Actor] CBS Television - Big Brother 6 House Guest / CBS Television /
Hollywood, CA - June - September 2005
> [Advertising Talent] Car Shack Auto Sales / UPN 33 Commercial Shoot /
Miami, FL - March 2004
> [Advertising Talent] Millenium Auto Sales / UPN 33 Commercial Shoot /
Miami, FL - September 2003
[Advertising Talent] Bethesda Hospital Commercial / UPN 33 Commercial
Shoot / Miami, FL - November 1999
EDUCATION
Mississippi State University, Starkville, Mississippi
Major in Geo-science/Atmospheric Science - Bachelor of Science
Major GPA: 3.53/4.0
HOWIE GORDON
318 Half Day Road #176 . Buffalo Grove, IL 60089
Cell Phone: 954-***-**** . **********@*******.***