Marketing Sales
Resume:
Herbert Firestone
Availability
Available immediately for full time Sr. Director Interactive Marketing
position in Houston, Texas.
Professional Experience
President & SEO Consultant at Herb Firestone SEO
Houston, Texas
August 2009 - Present
Marketing Coordinator at Directory One Search Marketing
Houston, Texas
April 2008 - July 2009 (1 year 4 months)
As Marketing Coordinator at Directory One Search Marketing responsibilities
included:
. Website marketing strategic planning
. Sales collateral creation
. Search engine marketing packages and contracts
. Custom website marketing proposals & contracts
. Independent contractor agreement for sales reps
. Partnership agreement for Directory One Partners
. Individual search engine marketing services collateral including:
. Website conversion to CSS
. Search engine optimization
. Pay-per-click-management
. Article/web page copywriting
. Press release copywriting & distribution
. Video production, optimization & submission
. Premium, local, and custom link-building
. Client blog set-up, installation & training
SEO Coordinator at Directory One Search Marketing
Houston, Texas
November 2006 - March 2008 (1 year 5 months)
As SEO Coordinator at Directory One Search Marketing responsibilities
included:
. SEO consulting
. SEO strategic planning
. SEO training
. SEO marketing plans
. Client interaction through every step of the SEO process
. Project manage team of optimizers, web designers and programmers
. Supervise directory submission and link-building
. Supervise Google Analytics reports
. Supervise competitive search engine ranking reports
. General, premium and local link-building
. Competitive search engine ranking reports
. Client blog setup, installation, and training
. Generate XML sitemaps
. Submit XML sitemaps to Google, Yahoo and Microsoft
. Optimize and upload client videos to YouTube & other video sharing
sites
. Competitive link-building analysis
. Link-building marketing plans
. Local link-building
. Premium directory link-building
. Custom link-building
SEO Coordinator at Around Houston Web Design
Houston, Texas
November 1995 - October 2005 (10 years)
Video Marketing Coordinator at Artistic Video Productions
Houston, Texas
September 1985 - October 1995 (10 years 2 months)
As Video Marketing Coordinator at Artistic Video Productions
responsibilities included:
. Corporate video marketing
. Web video marketing
. TV commercial marketing
Education and Credentials
Bachelor of Arts in Philosophy
State University of New York at Buffalo
Buffalo, New York
1965-1968
Proficiencies & Tools
SEO Proficiencies
All aspects of search engine marketing from strategy planning to project
management and/or implementation
SEO Tools
. Google Analytics
. Google Adwords keyword research tool
. Web CEO competitive search engine ranking software
. Yahoo Hub-finder competitive link-building tool
Social Media Proficiencies
. Social media marketing
. Social networking
. Community management
. Social media optimization
. Social bookmarking
. Social media account set up
. Social media training
Social Media Tools
. MySpace
. Wordpress blog set up, installation & blogging
. YouTube video channels
Link-building Proficiencies
. Competitive link-building analysis
. Link-building marketing plans
. Local link-building
. Premium directory link-building
. Custom link-building
Websites
. Herb Firestone's Twitter Profile (over 2100 primarily SEO targeted
followers)
. Houston Chirps Twitter Profile (over 1200 primarily local Houston, TX.
followers)
. Herb Firestone's LinkedIn Profile
. Herb Firestone's Facebook Profile
. Herb Firestone's SEO Website
. Herb Firestone's SEO Blog
Contact Info
. E-mail: ****.*********@*****.***
. Cell #: 713-***-****
- References available upon request -
Contact this candidate