Sales Marketing
Resume:
Nancy Dunn
New Canaan, CT. *****
Home: 203-***-**** Cell: 917-***-****
Email: ********@***.***
____________________________________________________________________________
PROFILE AND SKILLS
Decisive strategy and marketing executive responsible for driving bottom
line results within complex media and financial services businesses.
Successful at developing strategic initiatives and implementing business
plans to achieve intended milestones on budget within large corporations
and entrepreneurial businesses. Proven leader with impeccable senior level
credentials which include:
P & L Management Strategic Planning
Strategic Business Development Product Management
Marketing Management eCommerce
Client development and Management Operations & Process Improvement
Team Building & Mentoring
CAREER SUMMARY
Nielsen Business Media, The Nielsen Company - New York, N.Y.
2008 - March 2009
Vice President, Strategic Planning
Led strategy and planning across all B2B trade publications, trade shows,
and web sites representing $500MM in revenue in key business markets
including entertainment, media & marketing, retail, travel and design.
. Analyzed and created marketing and product strategy designed to manage
print subscription downturn and develop subscription based digital
business for Billboard. Projected digital subscription revenue to
replace print subscription revenue within five years.
. Developed project plan for new digital product designed to serve
marketing and media industry leveraging The Nielsen Company marketing
research and data assets. Established a cross divisional team of
senior executives to oversee project and launched research to inform
product development.
. Developed and led initiative to integrate Nielsen marketing research &
data assets into Nielsen Business Media properties. Achieved improved
products and joint sales initiatives between divisions.
. Led the divisional strategic planning process; analyzed and valued
acquisition targets; reviewed and approved new business proposals.
ClipSyndicate, Critical Mention, Inc. - New York, N.Y.
2006 - 2008
Vice President, Advertising and Product Strategy
Reporting to the CEO, held overall responsibility for strategy, product
initiatives, and P&L for an emerging online video syndication start up.
Managed 10 direct reports.
. Directed all product & technology initiatives including the launch of
the video publishing platform, player, reporting and payments system.
Evaluated and oversaw the integration of various technology partners.
. Developed and drove the advertising revenue strategy, evaluated
advertising technology partners and third party sales networks. Grew
revenue from $0 to $500K in year 2.
. Conceptualized and developed the content management and markup process
utilizing speech to text and third party technologies to organize
video content. Resulted in enhanced indexing and improved search.
. Represented Company at industry events by participating in panels and
presenting to conference attendees.
. Led and directed the marketing of the site through various online
strategies including, SEO, SEM and display campaigns, as well as CRM
initiatives. Resulted in 100% growth in traffic over nine months.
America Online, Time Warner Inc. - New York, N.Y.
1999 - 2006
Director Business Strategy & Operations
2004 - 2006
Led business strategy and operations for AOL Media Networks Sales
Development Group. Managed and mentored six direct reports, promoted one
person.
. Selected by senior management to lead ad system transition, managing a
cross functional team of 50 people and outside consultants. Attained
complete transition and integration of ad serving capabilities from
proprietary system to DART platform, along with comprehensive sales re-
engineering.
. Developed and directed all business analysis, revenue projections,
inventory forecasts, and performance metrics, resulting in improved
reporting and attainment of AOL Media Networks sales goals.
. Produced 15% improvement in sell through rate by conceptualizing and
executing new advertising inventory packaging strategy and management
process.
. Launched improved online/offline sales process between Time Inc. and
AOL advertising sales forces creating increased inter-division sales
initiatives and improved corporate collaboration.
Nancy Dunn, page 2
Director, Account Services
1999 - 2003
Led and developed AOL's largest and most profitable strategic relationships
in the Personal Finance, Small Business and Health categories, value
totaling $300MM. Partners under management included, Charles Schwab,
Citibank, Wells Fargo, WebMD, and Pfizer. Managed five direct reports and
20 person team; promoted three people.
. As key member of business development team, generated $200MM in new
revenue for Personal Finance category; defined contract terms,
negotiated contractual deal points, conducted deal analysis.
. Directed acquisition, loyalty, and brand marketing programs for
partners. Achieved in 75% partner retention and $2MM in incremental
incentive fees.
. Created and directed marketing strategy to launch AOL's person-to-
person payments product in joint venture with Citibank. Increased
registrations by 80% over six months.
. Built top tier marketing team. Selected and personally recruited
talent from internal and external sources.
. Selected by senior management for Account Services' Excellence Award
in 2000.
Time Inc., Time Warner, Inc. - New York, N.Y.
1997 - 1999
Marketing Manager, Consumer Marketing
Planned and directed the execution of Time Inc.'s online subscription sales
system, an enterprise project designed to integrate the Web with the
Company's mainframe fulfillment system.
. Successfully launched 12 magazines onto ecommerce platform within one
year.
. Directed Time Inc.'s online subscription marketing initiatives on the
Pathfinder web sites. Increased gross subscriptions sold online by
32% over the previous year.
. Created business plans and presented strategic recommendations for
multiple e-commerce initiatives.
SmartMoney Interactive, Dow Jones & Company - New York, N.Y.
1996 - 1997
Marketing/Product Manager
Prodigy Services Company - White Plains, N.Y.
Summer 1995
Summer Intern, Financial Services Division
SET Pay Per View, Showtime Networks - New York, N.Y.
1990 - 1994
Marketing Manager
EDUCATION
Columbia Business School - New York, N.Y.
1995 - 1996
MBA, Marketing and Finance, 1996
. Member of American Marketing Association and Columbia Women in
Business
. Worked 15 hours/week for venture capitalist conducting research and
market analysis.
St. Lawrence University - Canton, N.Y.
1984 - 1988
B.A. Economics, 1988
Semester in Vienna Austria.
Delta Delta Delta - Membership Chairman.
INDUSTRY ORGANIZATIONS & RECOGNITION
IAB Digital Video Committee ('06 - '08)
. Video Ad Formats working group.
. Committee member for MIXX awards
"Top Talent" - AOL, Inc. ('00, '01, '02)
Contact this candidate