Manager Marketing

PRANATI KAPADIA

*** ****** *****, ****, ** ***** 781-***-**** **********@*****.***

General Manager

Strategy development and execution . Website development . Operations .

Marketing

Leveraging my high tech background in telecommunications and data

communications, including internet, my strongest core competency is

developing and executing strategies to drive the growth of products and

services, by optimizing operations and outsourcing services and

processes as and when needed. I have extensive experience and expertise

in marketing, including marketing research, both primary and secondary

data, domestic as well as international, competitive analysis, market

segment delineation.

CORE COMPETENCIES

Excellent communication skills . Negotiation and relationship management

with suppliers. customers and strategic partners . Frequent presenter at

International Symposia and Major Business Conferences

. Cross Functional Team leader

EDUCATION

MAP (Mid career Acceleration Program), MASSACHUSETTS INSTITUTE OF

TECHNOLOGY,

MBA, STANFORD UNIVERSITY

o Casebook: Bernhardt and Kinnear, Cases in Marketing Management, 7th

edition, Irwin 1997

o Revived failing companies in East Palo Alto by applying concepts

taught in MBA courses

MS, Computer Science, UNIVERSITY OF WISCONSIN

o Implemented the Internet TCP/IP protocol suite

o Completed two year program in one year

Bachelor of Technology, Computer Science and Engineering, INDIAN INSTITUTE

OF TECHNOLOGY, Bombay

o The Indian Institute of Technology, (IIT) - the MIT of India - is the

best engineering school in India.

o Graduated in top 2% of class

o October 1998: Presented seminar,"Sharpening the Competitive Edge of

Indian Industry" and conducted workshop for optimizing the allocation

and utilization of resources based on the Goldratt Critical Chain

method.

PROFESSIONAL EXPERIENCE

KAPDELL CONSULTANTS Co-founder and President

J.T.Callahan: To increase the brand equity of this real estate development

company, directing the development of websites with audio and video that

will serve as permanent low cost advertisements

RTG/ISI TELECOM INC. Co-founder, President, Chief Marketing Officer

Developed and implemented a strategy for growing the business from $1.4 m

to $2.0 m in 2 years by entering new markets and getting repeat customers.

LUCENT TECHNOLOGIES

o Created new product concept ( an integrated media (voice, fax, e-

mail) messaging system. Verified technical feasibility of

developing such a system. Conducted primary market research via

customer surveys by telephone, as well as by mail, held focus group

discussions in four different locations in the country to

investigate potential customers' interest in purchasing such a

system. Investigated and analyzed competitors' pricing for similar

systems to determine floor and ceiling prices for this system. This

system generated $15 million over 2 years.

o Researched Competitive Line Exchange Carrier (CLEC) market.

Developed and executed strategy for growing the product line from

$40 million to $55 million in 2 years by introducing the Service

Assurance systems to the CLEC market segment and adding more

features to the incumbent Line Exchange Carrier (ILEC) market. The

strategy was implemented on time and within the budget I had set.

HEWLETT PACKARD COMPANY

o Chaired 80-member committee to develop and establish complex

Network Management standard for management Information.

Companies I have worked for 1984 - present

Hewlett Packard Software developer, Technical

Cupertino, CA Marketing Engineer

Kapadia Consulting, Palo Founder and President

Alto, CA

Lucent Technologies, Product Marketing Manager

Basking Ridge, NJ

Broadband Office, Vienna Architect and OSS manager

VA

UUCom Inc, Alexandra VA Chief Marketing Officer

RTG Telecom Inc. Woburn, Co-founder and President

MA

RTG/ISI Telecom Inc. Co-founder and President

Woburn, MA

KapDell Consultants, Hull Co-founder and President

MA

ADDITIONAL INFORMATION

o Member, Gerson Lohrman Telecommunication Consulting Council

o Fluent in English, Hindi, Marathi, and Gujarati

o Conversant in Spanish and French

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