Sales Manager
Resume:
Krishnaraj Subramanian
Irving, Texas-75038
Email: ***.**************@*****.***
SUB : Application for Senior Marketing Position.
With over two decades of rich experience in working for some of India's
big corporates, I have developed varied skills and expertise in Strategic
Planning, People Management, Business Development, Brand Management,
Marketing, sales & distribution, Product Development and the entire gamut
of advertising and communication, planning and co-ordination, and timely
execution of all activities.
A key highlight of my career has been the deliberate choice of composite
yet varied range of industries including FMCG, Publication, Advertising,
Printing, Construction/ Building materials and Consumer durable and Real
Estate companies. This positions me in advantageous position of possessing
functional experience in all aspects of a product's life cycle.
I would be happy to meet you at a time suitable to your convenience,
for further interaction.
I give below my phone (res): 214-***-**** for further communication.
Thanking you,
Yours sincerely,
Krishnaraj Subramanian
Enclosed : CV
Krishnaraj Subramanian
1131,Hidden Ridge
Apt no 1106, Irving.
Texas 75038
Email: ***.**************@*****.***
SUMMARY PROFILE
. Over 2 decades of rich and varied experience in Strategic Planning
and Execution, Brand Management, Business development, Sales and
Marketing operations for reputed and Emerging corporate companies and
Brands.
. Proven track record of increasing revenues, streamlining workflow and
creating a team work environment to enhance productivity.
. Successful and timely implementation of Marketing&Sales
Strategy/Promotional Plans for Business Generation.
. Proficient at Analyzing Market Trends to provide critical inputs and
formulating Selling & Marketing Strategies.
. Leading, Training, Retaining and Monitoring the performance of the
team members to ensure efficiency in Sales Operations, Customer
Service and Consistent Achievement of Targets.
. The Key highlight has been the deliberate choice of varied range of
Industries which includes FMCG,PUBLICATION,ADVERTISING,CONSUMER
DURABLE,CONSTRUCTION & BUILDING MATERIALS & REAL ESTATE.
Qualification: Arts Graduate& Masters in Management& Business
Administration
Status : Green Card Holder
Professional Experience
Deputy General Manager- Sales
XS Real Properties Private Limited Since 2006
February
o Managed the sales of Luxury homes under XS Real Brand at a premium with a
ticket size of 52 to 65 lacs without the extension of sales time.
o Achieved and surpassed the Target (month after month) of luxury homes
Under XS Real Brand of two Mega Projects La Celeste(426 units) and Bella
Tuscany ( 1178 units. Phase one 80 units sold out.)
o Responsible for the Successful launch of New Brand Fair Square,( Smart
functional Homes catering to Midmarket segment ) from the house of XS
Real and the Phase one of the Project was sold out in 45 days.(216
dwelling units).Still 1078 to go.
o Coordinating with Ad Agency for timely execution for all Brand
Promotions.
o Managed a Team of Over 25 sales and marketing personnel with least
attrition.
o Additional responsibility include representing company for registration
of dwelling units and creation of Land banks..
General Manager - Marketing and Sales
-Ecoboard Industries Limited, Pune( Maharashtra) 2001-
2005 December
(One of India's leading Particle Board Manufacturer)
o Responsible for business of Rs.65 crores per annum, giving proper
directions to Nationwide Sales and Marketing Team spread across 15
branches and successfully managing, I, II line and team of 90 executives,
spread across the whole country.
o Increased the turnover by over 40% with a multi-pronged approach,
winning key breakthroughs in major government departments, like CPWD,
corporates and through channel segment and market expansion.
o Established a motivated workforce with clear objectives and maintained
low attrition rates at all levels.
o Expanded the bandwidth of network of exclusive franchisees from 95 to 190
and the secondary network of stockists over 300.
o Sustained and grew market share by Organizing group meetings and
presentation for major market segments, Brand promotions, Brand extension
and my making Structured and Disciplined working culture. (Budgets, Sales
planning etc.).
Group Product Manager 1997 - 2000
Spartek Ceramics India Limited, Chennai
Leading Manufacturer of Floor Tiles and Sanitary Ware Products)
o Increased the sanitary ware market share by 6% successfully developing
new products and product up gradations(Turnover Rupees 26 crores per
annum).
o Independently Managed the entire Trading Division (outsourcing) and
Successfully relaunched the products, accountable for sales &
Marketing, product up gradation and after sales service (Turnover of
Rs.15 lakhs per month) at the national level.
o Successfully Managed two major National level brands Spartek and
Neycer: conceptualized and Implemented all communication Strategies,
sales promotion Advertisement (all medium) Catalogues, Contests& other
offline Promotions.
Account Group Head - Client Servicing
1992 - 1996
Sasi Advertising Private Limited, Coimbatore
(Leading Advertising Agency in Tamilnadu)
o Managed Key accounts like LMW, Pricol, PSG group, National Textile
Corporation etc. by formulating and timely execution of all
communication strategies.
o Achieved the specific target of winning the LMW and ELGI accounts -
resulting in increased billing of more than Rs. 2 crores.
o Successfully Launched new product of LMW RD - 60 radial drill machine
resulting in substantial volume (20% market share) through effective
media planning and a well executed promotional campaign.
Senior officer -Response - Branch Head 1989 -
1992
The Times of India, Chennai / Coimbatore
(India's #1 Publishing Conglomerate)
o Achieved Exclusive Revenue of more than Rs.2 Crores aided by
Successful formulation and execution of more than 300 presentations on
specific publications.
o Responsible for Opening a Branch in Coimbatore. Accountable for
Revenues (both Response and Circulation) for all TOI publications
developing to a separate Profit centre as a Branch Head.
o Increase Revenue by 60% in a span of 14 months with Optimum Manpower
by identifying new Accounts and Markets.
Territory Sales in- Charge
1982 - 1989
Hindustan Lever Limited, Chennai
(India's #1 FMCG Company)
o Accountable for Sales, Merchandising of Personal Products - Successful
Test Marketing of major HILL Brands like Fair and Lovely 25 gms, all
new Close-up Toothpaste Sun Silk Shampoo plus conditioner covering
major areas of Tamilnadu.
o Increased territory Sales Turnover by more than 30% by Consistently
Identifying New markets and increasing the width and depth of
distribution.
o Developed a Team of 20 people and Successfully Controlled 2 Depots and
15 Distributors.
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