Sales Marketing

Anna Faivush

** ****** *****, *******, *** York *1753

Tel: 917-***-**** Email: *********@***.***

Professional Profile:

Accomplished executive with over fifteen years experience in strategic

product management and marketing. In-depth knowledge of financial services

products and services, with specific expertise in the retirement landscape.

Experience developing marketing strategy with the ability to execute and

deliver results. History of team building, developing staff for further

advancement, collaboration and building consensus, supported by strong

interpersonal skills. A creative and innovative strategist with a parallel

ability to execute.

Specific experience and demonstrated abilities in:

. Strategic business planning and analytics

. Product management and development

. Product and brand development

. Business development and database marketing

. Marketing campaigns and strategies

. CRM system design and implementation

. Team leadership, development, and motivation

. Cultivating and managing strategic alliances

Experience:

Guardian Life Insurance New York, New York, NY

June 2009 - Present

Marketing Manager, Individual Product Distribution

. Develop and deliver a strategic marketing and advertising plan crafted

in cooperation with key stakeholders, including product and sales.

. Effectively manage and communicate all marketing, PR and advertising

programs including multi-phased campaigns.

. Successfully cultivate strong working relationships with functional

groups (product management, sales, operations, client service,

legal/compliance) residing across the major business units.

. Identify and manage outside vendors and resources, e.g., creative

agencies, research, enrollment kit provider.

. Project management: responsible for developing schedules and managing

projects to meet deadlines and budgets, using Lean Six Sigma

principles and techniques.

. Develop marketing strategy briefs and ensure projects meet objectives

(content, structure, design, etc.)

. Work closely with sales (distribution) and national accounts to

identify and coordinate participation in conferences, speaking

opportunities, and co-sponsored events.

Sterling & Sterling, Inc. Woodbury, New York, NY January 2006

- November 2008

Vice President, Marketing Director

Reported directly to the CEO and responsible for developing and executing

the marketing strategy & company re-branding initiatives, for this large

commercial P&C agency. Demonstrated progressive leadership skills in

developing product plans and strategies for penetrating the retirement

market, by forming strategic alliances and co-branding opportunities with

401k plan vendors. Responsibility for developing and executing a

marketing strategy that drives revenue growth and strengthens the corporate

image in the marketplace - contributing to a 13% increase in EBITA in 2006

and 14% in 2007.

. People Management: Led the product marketing team and internal sales

desk, offering guidance on how to best communicate our value

proposition across all media.

. Developed and customized CRM system (SalesLogix) for inside and

outside sales force.

. Crafted & executed tactical and strategic marketing plans and

initiatives aligned to business fundamental growth strategy.

. Management and hiring of outside advertising agency and all printers.

. List and database management across all media.

. Marketing campaign tracking, execution and analytics.

Anna Faivush Resume - Page 2

TDWaterhouse, Inc. New York, NY

September 2004 - January 2006

Vice President, Product Marketing & Management - Brokerage Services

Responsibility for generating a 30% increase in assets under management

(AUM) over 2003 for the organization through the development, marketing and

management of Retirement Planning and Advice products, assuring the

products are competitive, profitable and in compliance with federal

regulations.

. Developed business plan, key strategies, and tactics for development

and management of IRAs, Qualified Retirement Plan Products, and Life-

Cycle Funds.

. Led cross functional team comprised of creative services, finance,

legal & compliance, operations, and specialty risk.

. Dramatically reduced product "manufacturing" time, by bringing product

to market in 13 weeks, utilizing the "Results Driven Marketing"

process.

. Identified key opportunities with alliances and vendors to maximize

product profitability.

Citigroup: Smith Barney and CitiStreet New York, NY

March 1998 - Sept. 2003

Sr. Product Manager - Corporate Client Group

Overall responsibility for 6 retirement product lines (combined AUM of

$1.7B) including product strategy, product definition, pricing, marketing,

presentations, competitive analysis and sales training.

. Created business plans for new lines of business, providing structure

enabling sustained growth.

. Worked closely with the Executive Committee to establish product

revenue/profitability objectives and monitor achievement against plan,

maintaining >20% ROR.

. Identified new product opportunities based on fit with market demand

and corporate strategy.

. Managed overall relationship and revenue sharing contracts with

strategic mutual fund alliances.

. Developed, planned and directed the execution of base retention,

loyalty and migration strategies.

. Final sign-off on all collateral material, including proposals,

brochures and presentations.

Education:

Bachelor of Business Administration (BBA), Management Hofstra

University, New York

Languages:

Fluent in Russian, knowledge of Spanish.

Computer Skills:

Windows XP, MS Office (Access, Powerpoint, Excel, Word), Lotus Notes 4.5,

CenterVu ACD, Visio, Quark, OMNIPLUS, AS/400, Lipper, Bloomberg; Sage

Saleslogix, ACT; Applied Systems

Accreditations/Associations:

Six Sigma SME, Financial Women's Association (FWA), American Society of

Pension Actuaries (ASPPA - QKA), International Foundation of Employee

Benefit Plans (CEBS) - 6 courses completed

Contact this candidate