Sales Marketing

Adam J. Shapiro

** ****** ******

Montclair, NJ *7043

C: 516-***-****

**************@*****.***

EXECUTIVE PROFILE:

Senior-level executive with sales and marketing experience. Extensive

background leading digital initiatives on mobile, Web and broadcast

platforms. Experience launching new technologies, as well as delivering

triple-digit growth in consumer use and client sales. An excellent

communicator, with an ability to recruit, motivate and lead high-

performance teams.

EXPERIENCE:

10/09-Current Business Development Consulting for Multiple Companies

Spyderlynk: heading up New York sales efforts for mobile image-recognition

technology

Zebek: heading up hyperlocal efforts for company developing relevancy-based

mobile search algorithm

Ripfone: Heading up sales effort for "second screen" technology, with

specific focus on sports usage

Local Broadcast Sales: Talent for series of "how to sell mobile" videos for

broadcast consultancy group

DavidHenry Agency: As needed mobile/Web analysis for Westfield, NJ

advertising agency

LINKME MOBILE (Formerly SNAPNOW), GLENDALE, CA

10/07-10/09 VP Business Development, North America

Responsible for sales and marketing efforts for mobile visual search &

voice recognition service

Lead strategy and execution of marketing campaigns, building first-of-its-

kind programs to fulfill client objectives

Generate revenue for new mobile technology with partners including Barnes &

Noble, Coty Prestige, ESPN, Conde Nast, Hachette Filipacchi, Hearst,

Scholastic and other media clients and brands

Exceeded all revenue targets and management/investor objectives

Spearhead media coverage of LinkMe Mobile campaigns

Co-ordinate media coverage for articles in Ad Age, Mediaweek and Mobile

Marketer Daily

Design and build mobile Web sites for campaign use

Communicate quarterly objectives, managing profit and loss to CEO and Board

of Directors

Liaison with New York investment community

Broker partnership with other mobile technologies, including Net Biscuits

and Zebek

Promoted from Director of Sales, Eastern Region after 10 months, and from

VP Sales & Marketing 7 months later

WNBC-TV 4/WNBC.com, NEW YORK, NY (Employed By Internet Broadcasting)

8/06-8/07 Executive Editor, WNBC.com

Responsible for management and all editorial content of leading local-

news Web site in New York City

Oversaw a 139% rise in monthly pageview traffic and 116% rise in unique

users

. Primary liaison for sales staff that generated 40% of digital

revenue for six New York stations in 1st quarter of 2007

. Hired and managed staff of four full-time Web editors and two

part-time editors

. Implemented Web Exclusive content sections of site, such as

Politics and Investigations

. Developed "Blogger Summit" in effort to better market WNBC.com

content, helping generate increase in unique visitors

. Worked on online development committees for all NBC owned and

operated station group Web sites

WCBS-TV 2/WCBSTV.com, NEW YORK, NY

11/02-2/06 Managing Editor, WCBSTV.com

. Oversaw a 267% rise in monthly pageview traffic and a 212%

rise in unique users

. Primary liaison with sales department; originated and

developed revenue opportunities

. Hired and managed staff dedicated to posting news and

feature material on site 24/7

. Promoted from Westchester Bureau Chief in October 2004,

coordinating partnership with The Journal News

. Promoted from 5:30 weekday newscast producer in June 2003

CABLEVISION, LONG ISLAND, NY

4/99-9/02 News Director, News 12 Interactive

Responsible for budgeting, staffing and training 49 journalists dedicated

to producing news on three distinct digital platforms. Significant

accomplishments include:

Built and expanded video-on-demand newsroom, supporting Cablevision's iO

service delivering clips of raw tape, news conferences, and chopper footage

Increased monthly Web traffic from 80,000 pageviews to more than 2.5

million in a three-year period

Promoted from News Director of Neighborhood News 12, and led transition for

23 members to new department.

8/98 - 3/99 WSVN-TV FOX 7 MIAMI, FL Today in

Florida, Senior Producer

7/96 - 8/98 KPNX-TV NBC 12 PHOENIX, AZ 6 p.m.

Newscast Producer

6/95 - 7/96 KVBC-FM LAS VEGAS, NV Co-host Sports

Radio Call-In Show

5/95 - 7/96 KVBC-TV NBC 3 LAS VEGAS, NV 5 p.m. Newscast

Producer

9/94 - 5/95 WSTM-TV NBC 3 SYRACUSE, NY 11 p.m.

Newscast Producer

AWARDS AND PROFESSIONAL RECOGNITION

CTIA Emerging Technology Awards: Finalist, 2008

National Edward R. Murrow Award: Best Major Market TV News Web Site, 2002

Regional Edward R. Murrow Award: Best Major Market TV News Web Site, 2002

Nominated for National Emmy: Experimental Television, 2002

Omni Intermedia Bronze Award: Experimental Television, 2002

New York Press Club: Outstanding Web Coverage, 2002

Long Island Press Club: Best Web Site, 2002

Regional Edward R. Murrow Award: Best Major Market TV News Web Site, 2001

EDUCATION AND TRAINING

1992 Syracuse University - S.I. Newhouse School of Public Communications

B.S., Broadcast Journalism

2003 Poynter Institute for Media Studies, Storytelling Partnerships

2001 American Press Institute, Convergence & How to Build a Multimedia

News Company

1997 Poynter Institute for Media Studies, Ethnic Diversity

References furnished upon request

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