Kathryn J. Hemann
**** ****** ******, **. *****, Missouri, 63109 ~ 417-***-**** ~
***********@*****.***
PROFILE: Creative, driven professional. Six years of work experience in
areas of marketing research, advertising, project management, and client
relationship building. Dynamic, adaptable, honest and thrives in a team
environment.
EDUCATION:
Webster University, St. Louis, MO - Masters in Communications Management ~
2007-Present
Missouri State University, Springfield, MO - B.S. in Marketing, emphasis
in advertising/promotion ~ 2003
PROFESSIONAL EXPERIENCE:
UniGroup, Inc., Saint Louis, MO ~ March 2008-November 2009
Communications Specialist
- Coordinated marketing campaigns, research projects and other
promotional activities
- Analyzed and compiled research findings for upper management
- Conducted secondary research on competitors and the moving and
storage industry
- Managed advertising standards for two major national brands by
developing agent Web sites and advertising materials, and
promoted seamless marketing to sales process flow by managing Internet
leads
TMP Directional Marketing, Inc., Clayton, MO ~ 2006-2008
Senior Account Executive (July 2007-March 2008)
Account Executive (2006- July 2007)
- Managed client advertising programs from start to finish by
evaluating short- and long-term needs, creating comprehensive
marketing plans, coordinating project teams to achieve plan goals and
negotiating price contracts with outside vendors
- Motivated team members and identified growth opportunities by
tracking and analyzing sales numbers
- Supported agency by training new Account Executives and doing
special projects for the Agency Director
YearMovie Inc., Springfield, MO ~ 2006
Sales Project Manager
- Managed four reps through the sales process, including helping
them develop proposals, negotiate contracts and learn new selling
strategies
- Monitored company Customer Relationship Manager (CRM) tool and
ensured the integrity of data
- Developed and executed tradeshows and marketing strategies to meet
business objectives
BKD, LLP, Springfield, MO ~ 2004-2006
Initiative Specialist - Awarded the BKD Diamond Performance Award for
excellence in job performance
- Managed client and prospect relationships by initiating meetings,
tracking work proposals, maintaining detailed records and preparing
reports of those records for upper management
- Enhanced communication among BKD's 12 practice units by serving as
a single point of contact
Herschend Family Entertainment Corp. (HFEC), Branson, MO ~ 2003-2004
Research Analyst
- Coordinated focus groups for all HFEC properties, including
preparation of final report summaries
- Assisted director of research and the marketing research manager
with research studies; interpreted, summarized findings into client-
friendly reports and presentations
- Wrote employee guidebooks and "how-to" guide for conducting
employee focus groups
MarketSource Research Center, Springfield, MO ~ 2001-2003, 2004
Interviewer
- Assisted with focus groups ranging from creative concept testing
to marketing strategy development
- Gathered data through telephone interviews and intercepts for
variety of clients
- Trained new employees