Rocio Monica Briceno
Thousand Oaks, CA ***** 818-***-**** *****@*******.**
Experienced Internet Marketer with experience managing Rich Media Campaigns
and Interactive Agency Projects. Communicates effectively with colleagues,
agencies, publishers and other solution providers. I'm proactive and
resourceful and have excellent time management skills. I work well
interfacing with clients and/or as a member of the internal team.
Competencies:
. Ad Specifications
. Flash Ad Optimization
. Performance Metrics
. Project Management
. Rich Media Display
. Ad Operations
. Tracking & Reporting
. Lead Generation
. eCommerce
MARKETING PROJECT MANAGER N5R
www.n5r.com, www.CondoOutlet.com, www.romanbodnarchuk.com
May 2008 - December 2009 St. Augustine, Florida
N5R is a real estate business advertising firm that combines online
marketing with the art of skillful sales. The CEO of the company, Roman
Bodnarchuk was the visionary and the rainmaker behind each deal. I was
responsible for communicating the scope of work with all team members and
providers and keeping everyone on task and organized.
Contributions:
. Managed an international interactive and traditional advertising
campaign for CondoOutlet.com.
. Sourced new developers, designers and copywriters to meet immediate
client needs.
. Productized the company President's consulting materials and launched
an eCommerce division for N5R.com and Romanbodnarchuk.com.
. Kept campaigns on budget and realized 100% of revenues through
meticulous organization and execution.
SENIOR CAMPAIGN MANAGER EYEWONDER LLC
www.eyewonder.com
April, 2006 - April, 2008 Atlanta, Georgia
EyeWonder, LLC is an innovative technology company that provides agencies
and advertisers the ability to run Rich Media in their Online Display
campaigns. As their Senior Campaign Manager I led our team of Traffic, QA
and Production Managers and communicated status and performance with the
client on a daily basis. I ensured that every campaign was delivered on
time, on budget and uncompromising in scope.
Contributions:
. Helped secure a Fortune 10 company account yielding more than $5
million in revenue per year.
. Hired and trained new Campaign Coordinators and Managers.
. Recognized for having the highest Rich Media client advertising
delivery rate.
. Contributed content for our Standard Campaign Management and
Operations Manual.
SALES & MARKETING COORDINATOR VENDARE MEDIA
www.vendaremedia.com
October 2004-December 2005 El Segundo, California
Vendare Media and NetBlue is known as Connexus today, a premier online
media and marketing company offering lead generation, co-registration,
proprietary consumer sites, search, and email.
I followed up with all of our new web registrations and qualified our sales
leads. I assigned leads based on region and scheduled the follow up call
with our sales team. I was assigned a few accounts which I prepared weekly
media and analysis reports.
Contributions:
. Tracked inbound website leads and sales assignments yielding a 35%
increase in our overall prospect to customer close ratio.
. Initiated a pilot program to identify new business opportunities for
CPA and co-registration products. The lead research included
utilizing search engines, Nielsen Net Ratings, Ad Relevance, Redbooks,
Comscore Media Metrix and affiliate program research to generate an
average of 40 qualified prospects each week.
ACCOUNT EXECUTIVE, LA FOODS
www.la-foods.com
LLC - December 2002 - September 2004 Canoga Park, California
LA Foods is a $50mm worldwide importer, private labeler, and nationwide
distributor of food products.
My primary responsibility was to identify and to sell to new clients. I
managed my customers' sales cycle, which included the production of
regional pricing materials and writing purchase orders.
Contributions:
. Increased eastern regional food bank sales from $300,000 per year to
$1million per year by strengthening the Company's existing
relationships and by closing new accounts.
. Responsible for producing bids and verifying the pricing for a key
client, FEMA. This account yielded more than $1 million per year in
revenue.
ACCOUNT MANAGER ONE 2 ONE DIRECT
August 2000 - November 2002 Valencia, California
One2One Direct is a local digital book printing company. I worked with mid
size businesses, authors and publishing houses in the sales department.
Contributions:
. I qualified prospects and closed business through competitive quotes
and outstanding service.
. Managed the production process from inception to final delivery and
distribution.
. Offered Customer Support with printing specs, design, printing
presses, ink, and paper stock.
Education & Training:
Oasis, Management Seminar, 2007 ( Atlanta, GA
The Laredo Group, Online Advertising Sales Seminar, 2005 ( Sherman Oaks, CA
DEI-Sales, Lead Prospecting and Closing Deals Seminar, 2005 ( Sherman Oaks,
CA
Bachelor of Arts Degree, Computer Graphics, 2000 ( CA State University -
Northridge, USA