M ichael B. Terry Lead Digital Designer & Developer
**********@***.***
Background
As the lead digital designer and developer for DMN3, I am responsible for designing and
collaborating on the development of client web sites, landing experiences, and online
marketing campaigns. I work closely with sales teams to develop sales strategies for digital
media and analyze marketing data to ensure successful results for my clients. I participate
i n DMN3 strategic marketing and business development activities to ensure client
expectations are met on every digital campaign. With my expertise in design leadership and
methodologies, data visualization and goals analysis I have the professional experience to
create dynamic, profitable results.
Employment/Experience
Lead Digital Designer & Developer, D M N3 A pril 2009 to
P resent, Houston, TX
Simple Savings Card
M anaged the design, development and implementation of the Simple Savings Card web site
(www.simplesavingscard.com) which generated over 6000 prescription savings card requests
as of June 2009. This number was up from 100/month, an increase of 500% a month.
ShadowLakes
Developed new web site (www.shadowlakestx.com) using Search Engine Optimization
(SEO) and Search Engine Marketing (SEM) techniques to increase internet t raffic for
ShadowLakes residential development. Online campaign increased site visitor t raffic from
approximately 200 visits/month to an average of 1000 visits/month.
M ission of Yahweh
Developed new web site (www.missionofyahweh.com) using SEO and SEM techniques to
i ncrease internet t raffic for The M ission. The fi rst two month site analysis showed unique
site visits up from 100 unique visits/month to 800 unique visits/month. Implemented online
forms for visitor donations and volunteering requests.
D MN3
U pdated company web site (www.dmn3.com) using SEO and SEM techniques. New web site
generated 250% more web t raffic than prior year. Educated company employees to modify
t he web site using a content management system creating a more efficient process for
u pdating.
MX Energy Online Marketing Campaign
Produced digital campaign and managed outside vendors displaying digital media.
Campaign generated a 33% conversion rate from online ad units, e-mails and landing
experiences leading to client web site.
Other clients: American Airlines Credit Union, Reliant Energy, Southerland Communities,
KelseyCare Advantage, AMA Houston, Verizon, M idSouth Bank and Gallery Furniture.
Web Designer, Pixel Creative Group A ugust 2008 to April
2009, Houston, TX
Responsible for all stages of web site creation for clients including defining requirements
and project goals, initial design and architecture, web site development and quality control
of web site. Trained clients on template development for web site expansion. Collaborated
w ith in-house development teams to develop offline marketing collateral used in client
campaigns.
D igital Asset Coordinator, N-gen Studios May 2007 to January
2008, Dallas, TX
Maintained N-gen Studios' advertising database including signage, demographic data,
usage and media. Major contributor in the design and development of a new system used to
hold and distribute client work to printers, producers and clients.
Geek Squad Technician and Operations, Best Buy M ay 2004 to May
2007, Denton, TX
As Geek Squad Technician, I assisted clients in installation, configuration and testing of
hardware and software tools; responded to client inqui ries regarding system status, support
and network connectivity; performed t roubleshooting activities prior to the implementation
of new systems; assisted in repair of computer systems, printers, and monitors; performed
u pgrades on existing computer systems.
M ichael B. Terry Lead Digital Designer & Developer
**********@***.***
Education
University of North Texas, Denton, TX University of Texas at Arlington, Arlington,
Bachelor of Fine Arts in Communication Design, 2007 TX
Minor in Marketing Continued Education, Web Database Development,
2008
Skills
Software: Adobe Creative Suite, Microsoft Office, Sales Force, FluidArc, Clients and Profits, LiveBall, BlueTree,
M AC OSX and Windows XP/7
Technical: H TML/DHTML, CSS, PHP, Javascript
References
Numerous personal and professional references will be furnished upon request.