Manager Sales
Resume:
RENATO DEL VASTO
?***-**** SHINJUKU-KU NISHISHINJUKU 6-25-8
ATLAS TOWER NISHISHINJUKU #2604?
TOKYO JAPAN
Mobile+81-(0-80-117*-****
**************@*******.***
OVERVIEW:
. Visual Merchandising Senior Manager with deep experience in VMD at
all levels of the Apparel/accessories/leather goods industry: in both
retail and corporate environment.
. Experienced with Store Design, strategy and implementation of MD and
Visual Merchandising Programs. Significant experience in Apparel,
Accessories and luxury products including men's women's, kids and
baby apparel, footwear, accessories and leather goods.
. Creative skills in developing Window/Shops concept aside with
fashion trends and opportunities factors.
. Store layout and VMD planning for new stores, supervising set-up
and openings of new Retail Shop In Shop and Corporate Stores, and
planning and coordinate tradeshow and exhibitions work.(Fashion Show
/Press Events)
. Organized professional, team player, successful team leader.
. Seeking to be an integral part of an image-conscious company in an
opportunity where I can utilize my planning, creativity and
leadership skills to enhance and help build brand recognition.
. Language ability: English, Japanese, Italian, French
. PC Skills: Windows XP, Office, Illustrator, Photoshop
WORK EXPERIENCE:
BANANA REPUBLIC
April 2010 - Present -Senior Visual Merchandising Manager-
Creative Communications Tokyo
Japan
Key Responsibilities
. Ensuring the BRAND visual creative philosophies are communicated
consistently in all stores and Press Events /Special Events as well
and that the company visual strategy is implemented, brand identity
maintained and the most effective store layout is achieved to maximize
both space and sales opportunities.
. Visual Standards. Store Planning. Budgets. Staff
Development./Workshops/ Presentations.
. Visual Merchandising Management. The responsibilities include and VMD
with 23 shops and 3 outlet shops all over Japan.
. Develop and publish Visual Presentation Book. Merchandising/Visual
Update.
. Develop Visual Merchandising Training Tools and provide trainings to
the shops
. Develop in-store / window visual tools (permanent / seasonal)
. Monitor interior visuals for adherence to standards.
. Supervising development of fixtures planning, in store design, in
store POP and implementation plan in line with business objectives.
. Supervising 'model' or 'mock' windows display and store layout
according to the company's latest design directives, and then
photographing the model store's windows, walls and displays in order
to create a visual merchandising pack to send out to other stores (to
ensure consistency with the company brand and image.
ERMENEGILDO ZEGNA
April 2005 - March 2010 -Visual Merchandising Manager
Key Responsibilities
. Visual Standards. Store Planning. Budgets. Staff
Development./Workshops/ Presentations.
. Visual Merchandising Management. The responsibilities include and VMD
with 5 free standing shops, 50 shop in shop and 3 outlet shops all
over Japan.
. VMD Support in Korea/China stores development and VMD training to the
staff
. Responsible for all Stores images implementation for in store and
local adjustment of them.
. Staff training (VMD team and in store staff / Store managers / VMD
staff )
. Planning new opening stores locally together with the Head Quarter
Designers and VMD team.
. Ensuring the BRAND visual creative philosophies are communicated
consistently in all stores and special events as well and that the
company visual strategy is implemented, brand identity maintained and
the most effective store layout is achieved to maximize both space and
sales opportunities.
. Monitoring seasonal/promotional window display together with Weekly
analysis of sell-through reports for strategic MD/VMD updates and
action plan and solutions based on the global VMD directions with
minor adjustment with local needs.
. Partner with Corporate Image and Product Team, Architect, and local
construction company for the identification of visual display
opportunities in new store locations.
. Leading 2 VMD specialists and all VMD staff in all Stores(5flag
ships store/ 50 corners in dept stores / 3 Outlet shops)
. Report to Retail Director in Japan and VMD Director in Italy.
REEBOK
2002 - 2005 Marketing -Visual Merchandising Manager
Key Responsibilities
. Retail Merchandising Management. The responsibilities include
MD?RETAIL and VMD with over 500 Sale Locations and 9 Outlet
stores.
. Working closely with Product team and Buyers in seasonal collection
purchasing sections with local feedback reports to the President,
ASIA Regional HQ (Hong Kong) and INTL HQ (US)
. Controlling and monitoring the weekly sell through reports and
supervising stores and outlets follow up plan including
replenishment, re-merchandising strategic programs and VMD brand
standard follow up.
. Supervising VMD book updates and training programs including
Customers Service Code, Dress Code to in store staff /sales staff
/outlet staff with frequent store visits and periodical recaps
feedback reports and updates to HQ.
. Supervising development of fixtures planning, in store design, in
store POP and implementation plan in line with business objectives.
. Manages the development of scope, budget and schedules for assigned
projects.
. Recommends selection of contractors, reviews and approves
subcontractor and general contractor bids, conducts contract
negotiations, reviews and approves changes to the contract and
applications for payments, and closes out the contract.
. Corrects problems and /or reports conditions that affect the
construction process.
. Working closely with Communication staff and PR staff for Web Site
development and Store promotions.
. Planning and implementation of trade shows and Events
. Participation to Global Marketing Meetings at HQ in US and Regional
Marketing Meetings at Regional Office in Hong Kong, and other
international meetings in other countries.
. Working closely with HQ staff taking weekly Conference calls for VMD
and Products feedbacks section.
. Supervising 2 store designer 6staff for MD, 4 staff for VMD 1 staff
for Web design.
GAP
2001 - 2002 Regional Visual Merchandising Assistant Manager
Key Responsibilities
. Visual Merchandiser for GAP Japan, managing 150 shops and over 5
direct staff
. Development of VMD planning, design and implementation in line with
business objectives
. Maintenance of creative and printed materials
. Analyse and evaluate competitor's visual merchandising activities
. Work closely with in-store sales departments, conduct store promotion
support
. Development of MD plan presentations, window display planning
presentations.
. Arranged, planned and attended outside promotions such as clubs,
tradeshows, etc.
. Coordinate with PR on local press and special events to ensure strong
visual impact.
. Responsible for local researching of visual materials and shipping
coordination.
. Develop annual calendars including window changes, special events,
local market dates and travel schedule.
Salvatore FERRAGAMO
2000-2001 Merchandising Ladies Collection
Key Responsibilities
. Responsible for MD flows in Stores with monthly sales analysis
reported to the president and Head Quarter.
. Control and monitor the weekly sell through reports and supervising
stores and outlets, follow up plan including replenishment
monitoring, re-merchandising programs and VMD brand standard.
. Reporting to MD Director
1997-2000
"Visual Presentation Coordinator" at Bunka Fashion University in Tokyo-
Japan 1998
"Display Coordinator Course" (VMD)
1999-2000
VANTAN CAREER SCHOOL in Tokyo-Japan
Government Institution -Milan Italy
1990-1996 Manager for Management Control Department
. Analysis of efficiency of staff
. Report to the Marketing Director
Other Experiences:
. Management and Coordination of own Fashion and Accessory shop in Italy
. VMD Team "La ?RINASCENTE" Dept. Stores in Milan
1992
. PR Coordinator & Marketing research "Research Institute" Milan-Italy
1993
. PR Coordinator for TV documentary on Italian culture by Japanese TV
(FUJI TV) ? 1994-95
. Assistant Coordinator and PR F16 MULTIMEDIA in Naples-Italy
1996
(Production of TV Documentaries, CM, for main Italian TV channels)
. Assistant Coordinator and PR
1997
(Trading Japanese company "MAISHA Co., Ltd." for Fuji TV)
. PR Planning and Assistant Coordinator 1999
(Japanese Television shopping programs (Fashion items, Jewels)
EDUCATION:
University Degree :MD in Oriental Studies at Oriental University of Naples
(Italy) 1992
Baccalaureate at "Academy of Fashion" (Italy)
1984
(History of Arts, Art and Business strategies, History of Fashion, Fashion
business)
SPECIALIZATIONS:
PC course MAC (Illustrator/Photoshop) at Municipal Education Dept. in Milan
-Italy 1993
"VISUAL" (Colour Coordinator, Shop Layout, Windows-dresser elements) at
INDEX 1994
Int.nl Centre of Visual Studies and Research in Milan-Italy
"Visual and Merchandising" at AVI (Italian Windows-dresser Academy) in
Milan-Italy 1996
"Visual Presentation Coordinator" at Bunka Fashion University in Tokyo-
Japan 1998
"Display Coordinator Course" (VMD)
1999-2000
VANTAN CAREER SCHOOL in Tokyo-Japan
JAKDA(Japan Knitwear Design Association) Display Coordinator Test 2 level.
2000
PC Skills: Excel - Word-Power Point
I consider myself an experienced Visual Merchandiser with a flair for
managing people and a deep understanding of the importance of how good
brand Identity and VMD fit into the overall Marketing strategy for products
sell through and how to showcase the Brand. I m Perfectionist, Goal
oriented,
team player, with good skills of leadership as well.
I m a goal-oriented professional who willingly accepts responsibility or
planning, assigning and supervising work activities. Thrives on change and
knows how to capitalize on it. Personal satisfaction
comes from helping others and uses strong communication skills to express
ideas, key concepts, growth and gain in the lives of others and interacting
with customers .
Renato Del Vasto
2010/06/01
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