Project Manager Software

GILBERT ZALDIVAR

* *********, ****** ***** *********, California 92688

Residence: 949-***-**** ? Mobile: 949-***-****

Email: ********@*****.***

SENIOR BUSINESS AND TECHNOLOGY EXECUTIVE

Information Technology, Engineering and Software Development

Accomplished Senior Executive with demonstrated ability to analyze business

requirements and create effective technical solutions applicable to diverse

industries. Extensive management and P&L responsibility with excellent

results. Skilled and experienced in negotiating with major vendors. Strong

engineering expertise and knowledge of systems integration within the

Broadcast and Information Technology industries for large-scale deployment

of enterprise software systems. Superior management skills, capable of

leading professionals, maximizing individual productivity and creating

cohesive team environments. Global Visionary with excellent leadership

ability to assemble teams, manage projects and see technology deployment

through to successful completion on time and within budget.

Expertise in:

. Program/Project Management

. Full P&L Responsibility

. Strategic Planning

. Leadership and Team Building

. New Technologies

. Large Scale Deployments

. Distributed Architectures

. OTT (Over the Top) Video

. Mobile Video Applications

PROFESSIONAL EXPERIENCE

DirecTV Inc.

1999 - 2010

VP, Engineering Broadcast Software Systems

Defined the content distribution strategy for subscribers, including the

set top box, PC and mobile devices. As DirecTV business matured, led the

definition and implementation of a strategy for addressing content place

shifting (take it with you or watch when you want to watch), Internet video

event streaming (e.g. NFL), mobile content distribution and OTT (Over the

Top) content distribution (e.g. TV Everywhere). Strategic focus was to

"merge" the DirecTV linear video broadcast model with new initiatives to

create an integrated video strategy for current and future subscribers. The

challenge was to create a video platform that serves the DirecTV target

demographic of 35-50 while creating an attractive platform for younger

subscribers who may be less interested in traditional broadcast models.

Designed, developed and deployed all linear and non-linear broadcast

content distribution systems. Focused on strategic relationships with

Telco, Content Providers and Technology partners in order to define and

lead DirecTV implementation of a content distribution network that included

satellite, Internet and mobile delivery networks.

. Managed the development and implementation of all broadcast software

technology systems used to support the DirecTV linear broadcast including

all Content Management, Traffic, Guide and Conditional Access components.

Conditional Access strategy also includes securing content on the set top

boxes, PC/Mac and mobile devices. Implemented the broadcast software

systems used to support the DirecTV "pitch once publish anywhere" content

distribution model to deliver DOD (DirecTV On Demand) which makes content

available on all platforms (set top box, PC and mobile).

. Implemented the Internet streaming and content distribution strategy for

live streaming for DirecTV content offerings including NFL Sunday Ticket.

Responsible for the Internet content offerings for PC (Mac and Windows)

and mobile (iPhone, Android, RIM, WebOs/Palm and WinMo) including the

design and development of POP distribution network used to support all

Internet applications across the US. Rolled out streaming of NFL Sunday

Ticket for PC and mobile platforms.

. Defined the Content distribution strategy within the connected home.

Focus on movement of content from the set top box to PC and mobile

devices using the home network.

. Defined the client application strategy for DirecTV content applications

used to integrate and control DirecTV set top boxes from mobile devices

and PC/Mac platforms. Implemented DVR Scheduler application for managing

the subscribers DVR remotely for iPhone, Android, Palm WebOS, RIM and

WinMo.

. Implemented content authentication model to support TV Everywhere

initiative. Implemented authentication model with content partners (e.g.

Disney, Turner, CBS/Viacom, NBC, FOX, etc.) to insure uniformity across

content partners and DirecTV to support TV Everywhere.

. Implemented "Widgets" for DirecTV set top boxes. This content offering

provides subscribers with the capability to use Internet applications

directly on their set top boxes. System is analogous to Yahoo, Microsoft

or Google Widgets.

. Defined the DirecTV strategy for the design and development of all Ad

insertion systems for linear and addressable advertisements targeted to

individual subscribers. Focus was to distribute targeted real time

advertisements to DirecTV subscribers using broadcast for play back on

the set top box.

GILBERT ZALDIVAR

PAGE TWO

DirecTV Inc. (Continued)

Sr. Director, Engineering, Conditional Access

. Managed a twenty-five-person group responsible for 24x7 operation of

Conditional Access System controlling access to all programming consumed

by DirecTV subscribers.

. Managed twenty-person group responsible for the development of new

Conditional Access applications. Conditional Access application consists

of Conditional Access subscriber activation system, broadcast

authorization system and callback system running on HP/UX and Linux

hardware using an Oracle database. Linux solutions in production have

resulted in savings of over 70% in FY03 support costs.

. Responsible for an annual budget of $15,000,000.

. Designed and developed callback system used to collect PPV (pay per view)

data and channel click information from customer using analog POP

network.

. Responsible for maintaining Data Mart including subscriber activation

data, access card tracking, PPV trends, etc. Applications developed also

included e-business interactive apps, targeted advertising based on

viewer habits and future video on demand infrastructure.

INFORMIX SOFTWARE, INC.

1995 - 1999

Director, E-Commerce Solutions, Web/E-Commerce Division

Directed national and international business development organization for

Informix Web/E-Commerce Division. Organization was responsible for selling

e-business solutions that included software product and consulting.

. Developed channel relationships to resell Informix e-business products.

Consulting practice focused on e-commerce (buy side, sell side), document

repository and corporate intranet solutions.

Consulting Project Manager

Provided project management for Professional Services division. Duties

included project management of large-scale enterprise RDBMS (Relational

Database Management System) software development projects.

. Led customer negotiations, estimated software development tasks, tracked

development tasks against budget, and managed Informix, customer and sub

contractor personnel.

. Generated $1,000,000 in Q4 FY95 and approximately $8,000,000 in

consulting revenue in FY96.

. Managed client server and data warehouse solutions using Informix

products on UNIX and Windows NT.

DATA GENERAL CORPORATION

1993 - 1995

Project Manager

Provided project management for the national systems integration division.

Pre-sales duties included customer presentations, consultations, and

demonstrations. Post-sales duties included project management of software

life cycle including requirement analysis, design, development and

implementation of software systems. Managed largest systems integration

project on the west coast totaling $6 million dollars.

ADDITIONAL PROFESSIONAL EXPERIENCE

HUGHES AIRCRAFT COMPANY

Software Development Management

. Managed software development team that provided system control,

communication and simulation capabilities for Air Defense Ground

Environment Systems. Expertise in Object Oriented Design and Development.

Applications developed using ADA, C and C++ on UNIX, VXWORKS and VAX/VMS

platforms.

. Technical Director responsible for the design, development and

implementation of a Command and Control Information System for NATO.

Provided technical direction for development of client server relational

database applications to teams of software engineers. Applications

developed for VAX/VMS, UNIX, and DOS platforms using C and FORTRAN 77.

LOGICON

Lead Engineer

Responsible for the design, development and implementation of real time

software programs for the MX missile-targeting program. Designed and built

a real time kernel for test of MX missile targeting program.

ROCKWELL INTERNATIONAL

Software Engineer

Responsible for the design, development and implementation of real time

software programs for the MX missile guidance computer.

EDUCATION

Bachelor of Science, Information and Computer Science, University of

California, Irvine, CA

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