Sales Services
Resume:
Jeff Marson
San Mateo, CA
Tel: 650-***-****
Website: jeffmarson.com
Linkedin: linkedin.com/in/jeffmarson
Email: **********@**********.***
SUMMARY OF QUALIFICATIONS
Skilled at developing and launching communications that stimulate fresh thinking, generate emotional buy-
ins, and foster successful client relations. Raised awareness and captured revenues for Stanford
University’s conference operations by writing public relations articles, initiating email messaging
campaigns, organizing educational workshops, and devising strategies for converting prospects into active
clients.
PROFESSIONAL EXPERIENCE
ProMatch 2009 - 2010
Sunnyvale, CA
Volunteer Co-Lead and Workshop Facilitator
• Defined organizational direction, addressed members' needs, and advocated policies for streamlining
and enhancing operations.
Played pivotal role in creating and implementing proposal for expanding opportunities for members to
•
further contribute their talents to ProMatch’s success.
Facilitated workshops, developed and delivered educational content, mentored co-facilitators, and
•
managed the promotion, logistics, and evaluation process for the “Jump Start Your Job Search” workshop,
typically attended by 35 - 40 new ProMatch members.
Stanford Conferences (SC) 2003 - 2009
Stanford University, Stanford, CA
Public Relations Officer
Developed and managed a robust marketing and sales infrastructure for Stanford Conferences’
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(SC) $15M operation. Created and implemented direct mail, print advertising, and email messaging
campaigns. Stimulated demand for newly-launched online registration services, and engineered a division-
wide process that generated over 75 new conference clients.
Raised awareness for SC’s services by authoring and co-authoring public relations articles
•
published in Stanford and industry publications (see “Publishing Achievements,” page 2 of resume).
Organized, marketed, and hosted the annual “Solving the Conference Planning Puzzle” seminar
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(2007 - 2009). Seminar received 120 positive evaluations from Stanford staff, generated numerous leads,
and branded our team as the experts in campus event planning.
Led team efforts in developing and delivering successful educational workshops at industry
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conferences:
“Teaching Your Clients to Make You Successful” (Boston, March 2009)
“Transforming Your Conference Operation Through eCommerce” (Las Vegas, March 2008)
Frequently called upon to write and edit business support materials for Stanford Dining,
•
Stanford Hospitality & Auxiliaries, and Stanford’s Student Housing divisions.
Jeff Marson
Resume
Page 2
PROFESSIONAL EXPERIENCE (cont’d.)
Written Answers 1991 - 2003
San Francisco and San Mateo, CA
Writer, Editor, and Communications Consultant
Conceptualized, developed, and implemented written and verbal communications strategies for a
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diverse roster of organizations and professionals (including Oracle and 3Com) seeking to build market
awareness for their products/services, strengthen relations with existing customer bases, and increase
the effectiveness of internal organizational communications. Partnered with senior managers to
identify, analyze, and prioritize communications initiatives.
Created PowerPoint training modules engineered to enhance the written and verbal customer
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communications skills of frontline managers and project team leaders. Devised follow-up
campaigns for tracking each trainee’s progress, while instituting recommendations for reinforcing and
advancing learned skills.
PUBLISHING ACHIEVEMENTS
Authored “Using the Internet and eCommerce to Deliver Value-Added Services” lead
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article appearing in the October 2008 edition of ACCED-I Connections.
Co-authored “Conference Season Begins with a Bang” article appearing on Stanford’s Student
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Housing website, June/July 2008.
Contributed editorial and pictorial content for “Well Schooled” article appearing in the June 2006
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issue of Smart Meetings magazine.
Initiated and co-edited “Stanford Conferences Offers Help for Program Planners” article appearing
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in the January 18, 2006 issue of the Stanford Report.
Co-authored “Using Fresh Eyes to Enhance Your Conference Business: The Value of Hosting a Peer
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Review” lead article appearing in the November 2005 edition of the ACCED-I e-Communiqué.
EDUCATION
Bachelor of Science, Communication Arts, Cornell University
Recipient of journalism award for “Woodworks by Sisler” (article about blind professor
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who constructed fine wood furniture and small sailing boats)
Participant in study program in London, England (Shakespeare and European History
•
courses)
Baruch College, City University of New York
12 units completed towards MBA (international marketing and advertising copywriting courses)
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