Marketing Design

Scott Silver

*** ****** **., ********, ** 631-***-**** I www.scottsilver.net

I email: ******@***********.***

CREATIVE DIRECTOR . DESIGN DIRECTOR

Innovative designer with extensive experience and a proven ability to

direct creative teams and oversee all facets of global collateral

production, packaging design and web development. Sets corporate

creative direction and builds and manages strong brands. Spearheads

projects from inception through production, overseeing development of

highly effective marketing & communications collateral as well as

websites to launch new products and services and promote existing

portfolio. Motivates and mentors creative staff. Skillfully manages

agency personnel, colleagues and other key stakeholders. Areas of

expertise:

Creative Team Direction ( Agency Relations ( Marketing &

Communications ( Strategic Planning

Creative Project Management ( Client Presentations ( Retouching (

Brand Management ( Deadlines

Collateral Development ( Cross-Functional Teams ( Prepress /

Printing . Creative Briefs ( Proposals

Packaging Design . Problem Solving ( Mentoring & Leadership (

Interactive Web Design . Photography

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PROFESSIONAL EXPERIENCE

INFORMATION CLEARINGHOUSE INC., Great Neck, New York ( 2008-Present

Leading credit risk management solutions and analysis firm serving

financial and credit professionals across a wide range of industries.

Creative Director: Spearhead marketing communications initiatives for

entire company, manage branding and marketing strategy. Lead a team

of 5 engaged in producing marketing collateral as well as PR and

communication tools, including press releases, newsletters, web

design and content as well as graphic design, video and photo

elements. Conduct market research and explore alternative messaging

methodologies, including social marketing. Establish brand identity

and create customizable templates.

Key Accomplishments:

. Spurred $2M in top-line growth by redesigning, enhancing and re-

launching the ARMS website and application, boosting subscriber

base 50% and enabling 60% subscription rate increase.

. Established strong brand, taking 3 companies (F&D Reports,

Creditntell and ARMS) with disparate corporate identities and

fusing them into 1 organization with a professional look and feel.

. Spearheaded strategic partner branding development initiative with

SRG insights, creating a unique corporate identity, website and

marketing strategy.

. Eliminated need for outsourcing creative production by bringing

all work in-house, thus securing significant savings on work such

as video shooting and video editing.

LEVITON MANUFACTURING, Melville, New York ( 1990-2008

Global supplier of electrical wiring devices, data center

connectivity solutions and lighting energy management systems.

Leviton has approximately 22,000 products and over $500M in annual

revenue.

Creative Design Manager: Led design and packaging creation, directing

a team of 5 professionals and overseeing product marketing and launch

initiatives involving 22 manufacturing plants worldwide. Liaised with

cross-functional teams to plan and manage product design and

packaging projects, working with personnel from the marketing,

engineering, purchasing departments as well as agencies, freelancers,

translators and other stakeholders to uphold branding and maintain

compliance with specifications and applicable regulations. Monitored

testing and assembly line production timeframes to coordinate product

launches and related marketing communications.

Scott Silver I LinkedIn: www.linkedin.com/in/scottlsilver I

Twitter: www.twitter.com/scottlsilver I Page 2

Key Accomplishments:

. Transformed company approach to packaging and design, establishing

a creative, cost-effective design and production operation that

exceeded expectations and achieved goals.

. Created packaging design manual as well as brand and production

standards to strengthen brand and achieve a unified look and feel

across numerous sectors.

. Saved $600K annually by consolidating design from 6 to 2 colors,

simplifying process and securing savings without visible change to

the consumer.

. Slashed freelance budget by $100K by training international

facility personnel to make minor modifications to existing

artwork.

. Successfully led 2 comprehensive rebranding projects, updating

company graphics and corporate identity to support marketing goals

while ensuring unified brand.

. Evaluated expenses and recommended purchase of Canon color copier

for low-volume production, which saved $85K per year.

. Enhanced corporate printing capabilities to support multimillion-

dollar revenue growth with Wal-Mart, Ace Hardware and Home Depot

customers.

. Implemented numerous process improvements to speed production and

secure ISO certification as well as maintain capacity to support

business ventures while engaged in other high-profile projects.

WEB DESIGN

Please see the following websites for samples of my web design:

Personal site, www.scottsilver.net, Information Clearinghouse Inc.

business unit site, www.fdarms.com, (user name: guest; password:

demo) and SRG insights

http://webserver.fdreports.com/srg/index_p2.cfm

EDUCATION & PROFESSIONAL TRAINING

Bachelor of Fine Arts in Photography

School of Visual Arts, New York, New York

Webinars:

. Use Your News to Drive SEO

. Measuring the Success of Your Online News Releases

. How to Use Online News Releases to Drive Social Media Campaigns

. How to Improve your ROI with Online News Releases

. Social + Email Marketing: The Dynamic Duo - Using Email Marketing

to Convert Social Media into Revenue

PROFESSIONAL AFFILIATIONS

Member: e-Marketing Association Network . Professional

Photographers of America . Communication Arts Designers Talk .

Professional Photography . Retail Industry Professionals Group .

Marketing Communication

TECHNICAL SKILLS

Macintosh:

Adobe Photoshop ( Illustrator ( Acrobat ( Streamline ( Image Ready (

QuarkXpress ( Flightcheck . iMovie

GarageBand ( VMware ( Microsoft Office ( Familiar with InDesign .

Dreamweaver . Fireworks . Flash

Windows:

Microsoft Excel ( Publisher ( Word ( PowerPoint ( Office Project

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