Project Manager Marketing

JOHN F. ALLISON

860-***-**** ** Whitman Ave., West Hartford, CT *******@*******.***

06107

TARGET: Seeking return to full-time research/strategy opportunity with

customer-centric client. Classic market research background includes

brand, competitor, loyalty, product, service and web usability projects

with business and consumer populations. Industry interests include: e-

commerce, financial, health, travel, packaged goods, energy and more.

-- CORE COMPETENCIES --

Brand tracking Business planning/strategy Collateral material testing

Competitor analysis Demographics Focus groups

Innovative thinker International studies Key driver analysis

Live media broadcasts Market sizing Multivariate statistics

Panel studies Product testing Project manager

Qualitative techniques Quantitative methods Sampling

Segmentation Survey design Targeting

VOC/CRM Web usability testing Win/loss studies

-- SUMMARY -

RESEARCH PROFESSIONAL with unique blend of primary research and demographic

skills consistently recognized for creating innovative solutions to client

problems. Expertise using quantitative and qualitative techniques to

generate actionable insights and fact-based recommendations for business

partners. Proven team leader, staff mentor and vendor manager. Strong

communication talents with successful record of industry presentation and

professional publication. Award winning champion of client-based insight

to business decision-making and strategic planning.

-- PROFESSIONAL EXPERIENCE --

RESEARCH CONSULTANT, Hartford, CT Current

Role: Contribute research design, sampling, vendor evaluation,

questionnaire construction, analysis and reporting expertise for select

client needs. Limited engagements consistent with family member health

issue.

PRUDENTIAL FINANCIAL, Hartford, CT/Newark, NJ 2006 -

2008

Position: Vice President Research

Role: Research manager proactively addressing the business challenges of

line and corporate clients for integration with fact-based strategic

business planning and customer retention activity:

Prudential Retirement - providers of defined contribution/benefit plans for

employers and their employees.

. Designed & implemented quantitative client/advisor/consultant

satisfaction measurement.

- Client specific analysis ranks attrition risk #1-1,800 & targets top

15% at risk for urgent retention outreach.

. Crafted product name testing for major new product launch.

- Tests discover negative messaging in time for corrective action.

. Execute blind focus group testing of brand "value

proposition" prior to advertising launch.

Prudential Annuities (American Skandia) - market leader in variable

annuities sold through advisors.

. Introduced online group discussion board methodology for rapid feature

testing in competitive product race.

- Flexible test/revise/retest design enabled 30 day launch of

innovative, Highest Daily Value product.

Prudential Thought Leadership - corporate strategy group promoting

Prudential's market leadership.

. Authored studies addressing America's retirement challenge

for Prudential and the public interest.

- Mandatory Retirement Plan viability study in partnership with

Brookings Institute supporting Congressional legislation to implement

options for 75+ million uncovered workers with small employers.

John F. Allison *******@*******.*** Page Two

FIDELITY INVESTMENTS, Boston MA 1998 -

2006

Position: Director Market Research

Role: Charged with designing solutions for Fidelity's Employer Services

(FESCo) and Intermediary Services (FIS) businesses in support of business

plan objectives and growth strategy:

Fidelity Employer Services - provider of defined contribution, pension,

health, and payroll services to employers.

. Architect of user satisfaction benchmarking surveys for employee

(NetBenefits/401k.com) and employer (PSW) websites serving 16,000,000

employees and thousands of employers.

- Results guided site redesigns, measured compliance against client

contract obligations, and fueled service migration strategy shifting

customer inquiries from phone to web at 95% savings.

. Director of custom client research: Agilent, BP, Caterpillar, Cingular,

Eaton, GM, Kraft, Monsanto, and Shell.

- Awarded, Impact Player Award (2004) for retaining relationships worth

tens of millions of revenue dollars.

Fidelity Intermediary Services - services sold through brokers, banks and

insurance companies.

. Led business development unit providing branch placement, market sizing,

and segmentation services responsible for capture/retention of

relationships such as ABN Amro, Bank of America and Fifth Third Bank.

. Cast member for Fidelity Advisor Institute's live national

webcast series viewed by thousands of financial advisors.

FLEET FINANCIAL, Boston, MA 1996 -

1998

Position: Marketing Manager

Role: Charged with managing primary research projects supporting

advertising, distribution and product strategy:

. Calibrated 10,000+ monthly customer satisfaction interviews by

competitor, product, and market across entire Fleet footprint for media

targeting, channel development, loyalty tracking and purchase motivation

analyses.

. Managed quantitative and qualitative primary research projects for

brokerage, mutual fund and credit card clients.

CONNECTICUT MUTUAL LIFE, Hartford, CT 1985 -

1996

Position: Market Research Officer

Role: Managed geo-demographic sales support unit and primary research

projects for Business Directions Team:

. Built geo-demographic team to support business with targeting, profiling

and competitive analysis.

- Led customer segmentation project to profile 55,000 customer base for

annuity cross-sell targeting.

. Directed policyholder and producer surveys on satisfaction,

product development, competitor profiling, etc.

-- ADDITIONAL BACKGROUND --

CAREER Associate Professor, MN State University - Governor's Energy

Education Award

Minnesota Vikings football team - training camp staff

Delta Queen, historic paddlewheel riverboat - crew member

GRADUATE Ph.D. studies (Demography), University of Southern California,

EDUCATION Los Angeles CA

(2) M.A. degrees, Demography & Geography, Minnesota State

University

LICENSES NASD 6 & 63, earned but not active

PROFESSIONAL Quirk's Marketing Research - 10/02, Precision Marketer - 9/00,

PUBLICATIONS Sales & Marketing Management - 2/00, Business Geographics -

11/99 & 7/97, Marketing Tools - 7/97, American Demographics -

4/94 & 12/88.

NOTABLE Life Insurance Marketing Research Association - 6/05 & 5/86,

PRESENTATIONS Advertising Research Foundation - 9/03, Institute for

International Research - 6/02, Fidelity Advisor Institute -

3/00 & 6/99, Precision Marketing Conference - 5/99 & 5/97,

Strategic Pension Research Network - 5/99, White Mountain Club

- 3/99, Marketing Research Association - 10/98.

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