Project Manager Marketing

PATRICE DEZA CASTILLO

*** ** ***** ******** *** *R Mobile: 917-***-****

Flushing, New York 11367 *******.************@*****.***

EVENT MANAGEMENT / MARKETING / PROMOTIONS

Creative and action oriented Leader with experience executing large and small scale meetings and events in

domestic and international locations that generate revenue, build customer loyalty, capture new market

share, and create a positive community image. Skilled in all phases of event planning, from concept to

execution. Strategic thinker able to influence executive team decisions and drive results across multiple

teams and levels. Possess exceptional problem solving, analytical, and communication skills. Bilingual:

English and Spanish.

PROJECT HIGHLIGHTS

CIT Rail Customer Conference, 1998 to 2008: Launched signature event for top Rail customers and

spouses throughout North America (U.S. and Canada) who contributed ~$1M per year to the bottom line.

Oversaw logistics, a $500K budget, and participated in all public relations events for this successful annual

event that generated repeat business and built customer loyalty ten years in a row.

CIT Aerospace & Defense Forum, 2006 and 2007: Project manager; coordinated all logistics, assisted with

public relations and agenda, and managed a budget of $800K. 1600 to 2000 aerospace industry experts

invited, including military, and leasing companies (Who’s Who in the aerospace industry).

CIT Aerospace European Ski Event, 2002 to 2008: Strengthened customer loyalty by hosting top airline

customers and spouses for yearly conference in Europe with a $200K budget.

Paris Air Show • Farnborough Airshow • NBAA Tradeshow • LABACE Tradeshow • EBACE Tradeshow

HeliExpo Tradeshow • FIFA World Cup 1998 • Australian Tennis Open 2003 2008 • ISTAT Conventions

AAR Conventions • NFTA Convention • NGFA Convention • CIT Aerospace European Ski Event 2002 2008

Event Planning Multiple Project Management Public Relations Branding Strategic Planning

Innovative Marketing Programs Budget Planning Contract Negotiations Vendor & Sponsor

Negotiations Competitive Market Analysis Team Leadership Report Generation

PROFESSIONAL EXPERIENCE

Event Consultant, New York, NY 2008–Present

Independent Consultant providing event management expertise.

• AWAS Aircraft Leasing: Event manager for launch of New York facility for 100+ executives from the

financial services industry.

• The CIT Group, Inc.: Directed two annual meetings for the Sales and Marketing Team in Seattle and

Fort Lauderdale.

THE CIT GROUP, New York, NY 1994–2008

Fortune 500 company with more than $45B in finance and leasing assets and operating in 50+ countries.

Assistant Vice President / Event and Marketing Manager

Oversaw all integrated marketing activities for the Transportation Finance Unit (Aerospace and Rail sectors)

with a $2.4M annual budget and $1M events component. Orchestrated event planning services for global

team: conducted client needs assessment, vendor relations, site inspection, cost analysis, set up, audio

visuals, speaker procurement, guest transfers, transportation, off site entertainment, reservations, and menu

selection.

PATRICE DEZA CASTILLO PAGE 2

Assistant Vice President / Event and Marketing Manager (continued)

Coordinated participation in industry conferences including entertainment, promotions, and sponsorship.

Direct point of contact for clients and vendors on meeting requirements, marketing materials, and Requests

for Proposals. Partnered with Senior Executive Team on strategic direction for annual sales meetings and

events and recommended best event venue to build the overall brand.

Partnered with Brand Marketing and Communications team members, and managed the development,

execution, and qualitative/quantitative measurement of brand compliant integrated marketing campaigns.

Accountable for public relations, web content on CIT.com, development of sales support materials, customer

case studies, direct marketing, community affairs, and competitive market analysis.

• Spearheaded development of formal process and manual for event execution where none existed,

included process flow, budgeting, approvals, marketing, advertising, public relations, and

documentation. Standardized process and provided sales team a comprehensive procedure for event

proposals.

• Negotiated service level agreement that offered best possible value and enforced punitive clauses for

event vendors on product and delivery outside agreement.

• Championed event marketing collateral development using creative teams and graphic designers for

invitations and customized welcome kits.

• Directed event management projects tracking deliverables and timelines for conventions, tradeshows,

exhibits, and special functions.

• Evaluated customer case studies and direct marketing responses optimizing brand awareness for

events and community affairs.

• Presented annual marketing plans to leadership team providing consultative advice on business growth

and market share expansion. Recommendations adopted by executive management.

• Developed and introduced online event invitations (e vites) replacing traditional paper and providing a

quick turnaround response time while maintaining a uniform look throughout all events.

• Launched four strategic events that became annual signature events for the Rail and Aerospace

division; executed comprehensive public relations plans that included press conference, media plans,

merchandising and events marketing events bought in new business for the division and became well

known within the industry.

• Positioned executives in major events; researched speaking opportunities and pitched to reporters

resulting in the entire senior management team being sought after to provide keynote addresses,

participate on panels, and provide interviews for trade publications.

Administrative Meetings Associate, The National League for Nursing, New York, NY 1993 –1994

Non profit organization promoting excellence in nursing education.

Gained valuable knowledge in providing back office support in event planning.

Program Assistant, The ASIA Society, New York, NY 1990–1993

Leading global non profit organization working to strengthen relationships among leaders, and institutions of the U.S. and

Asia.

Provided back office support during the planning of events.

EDUCATION

Bachelor of Arts, Media and Communications, Hunter College, New York, NY

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