Laura A. Estee
*** ******** ****, *******, ** ***55 978-***-**** ******@*****.***
EXPERIENCE
**/**-**/** *********** Partners Inc.
Amesbury, MA
Marketing/Program Development Manager
. Responsible for the writing, editing and production of program
proposals, agreements, sales presentations and company
communications (such as marketing materials and newsletters)
. Managed and negotiated contracts with vendors on behalf of
clients and DPI
. Created proposal templates, master costing sheets and sales
reference guides
. Planned weekly production schedule, priorities, and communicated
critical deadlines and execution strategies to sales and
management
. Delivered sales lead generation and program up-selling efforts
. Researched new products, services and industry trends
. Directed on-site program management and execution of large and
small scale corporate events
11/06-04/09 Best of Boston
Boston, MA
Marketing/Product Development Manager
. Developed creative in-depth program proposals and presentations
for corporate clients
. Managed pricing to achieve both targeted budget guidelines and
profitability
. Researched new products to provide clients with industry trends
. Maintained in-depth knowledge of proprietary Best of Boston
products/services
. Conducted competitor analyses and researched industry best
practices
. Partnered with sales managers to acquire new business mandates
. Developed and maintained strong relationships with clients and
external vendors
. Conducted on-site due diligence to evaluate new business
opportunities for client presentations
06/05-10/06 Northwestern Mutual - Northwestern Benefit Associates
Boston, MA
Marketing Associate
. Developed presentation templates and produced formal
presentations for clients and management
. Analyzed and developed client proposal/renewal strategies for a
leading group benefit consulting firm
. Optimally matched clients and carriers according to their
respective needs and carrier plan designs
. Uncovered cross selling opportunities within the existing client
base and presented proposals
04/02-06/05 AmSan New England
Chelsea, MA
Marketing Manager
. Designed and published all literature, newsletters and web-based
materials for company, vendors and customers
. Planned and managed the annual trade show event; booth sales/set-
up and attendee registration
. Responsible for the successful launch of first private label
brand
. Coordinated customer and product feedback to ensure quality
control and consistency
. Managed all corporate client accounts and worked closely with
clients as their primary contact
. Tracked sales revenues and managed multiple ongoing sales
promotions
03/01-04/02 Sherman Consulting Services, Inc.
Burlington, MA
Marketing & Sales Coordinator
. Prepared client presentations, proposals and maintained database
for clients and leads
. Served as the primary customer relations contact for key clients
. Sourced, qualified and developed sales leads to generate new
business
. Planned, coordinated and executed training classes, seminars,
turn-key programs and promotions
. Supervised the company training facility and conducted marketing
campaigns for the training program
07/99-01/01 PurchasingCenter.com
Burlington, MA
Customer Service Representative
. Member of an entrepreneurial, 20-person team at online startup
venture selling industrial supplies
. Implemented online site tours, usability training and tailored
customer catalogs
. Conducted product and competitor analyses to devise new sales
strategies
EDUCATION University of Massachusetts
Amherst, MA
1995-1999 Bachelor of Arts and Sciences, Communication
SKILLS Proficiency with Microsoft Word, Excel, PowerPoint, PageMaker,
Adobe Photoshop, Publisher, ACT!, Outlook; experience with
DreamWeaver, HTML and MS Access
ADDITIONAL Promoted, planned and produced large venue concerts and events
when interning for 100.7 FM WZLX (Classic Rock Radio) in 1998-
1999