Manager Project
Resume:
VALERIE BROSDAL
Pleasanton, California *****
********@*******.***
EXPERIENCE
EMC CORPORATION, Pleasanton, California 2004 to 2010
Senior Marketing Communications Manager 2008 to 2010
Managed creative development team.
. Managed and motivated team of 7 creative professionals to
consistently deliver high quality collateral and graphics in
alignment with strategic marketing goals to support product
launches, social media activities, go-to-market campaigns,
and events. Vigilant steward of brand guidelines.
. Drove successful launch of a worldwide internal rewards
program, including managing the creative deliverables and
creating the announcement PowerPoint deck for the president
and HR.
. Led creative development of the 2009 advertising program for
strategic campaigns around content management, archiving and
compliance, and document capture software. Resulting online
banner ads received 3X the average industry click rate.
. Implemented processes, templates, client communications, and
wrote wiki documentation to drive efficiency and enable
internal customers by providing self-service instructions.
Proactively reviewed and improved existing processes.
EMC CORPORATION, Pleasanton, California 2004 to 2008
Senior Program Manager
Managed marketing operations projects and matrix teams.
. Managed media agency and budget to maximize results from the
Google paid search program. Analyzed ad campaign
effectiveness with program managers, implemented new landing
pages, and subsequently increased quality and performance
(conversions increased 226% while dropping cost per
conversion by 17%). Managed development of an enterprise
content management rich media widget resulting in a high
interaction rate of 17% for the influential CIO-today.com
audience and two B2B industry awards. Created a wiki library
of processes, best practices, and instructions for program
managers.
. Directed the successful Solutions launch, the most
significant marketing launch for EMC Documentum in 2007 to
establish EMC as a solutions provider in the content
management and archiving markets. Achieved all key
deliverables on time, including an eBook to promote over 75
partner and EMC solutions plus new web content to generate
awareness and leads.
DIRECTV BROADBAND, INC., San Jose, California 2001 to 2003
Program Manager
Managed technical support, engineering, logistics, and
product marketing projects.
. Published an interactive Web-based user guide for a DSL value-
added service that reduced technical support calls by 35%.
. Managed a cross-functional team of engineers and senior
architects to implement an automated provisioning system with
a key supplier (SBC) resulting in projected savings of $732K
per year in reduced labor costs. Planning stages included
BRD, PRD, and functional specifications through execution
including change management and risk mitigation.
. Implemented a new monitoring process to reduce the OSS
provisioning backlog for a DSL value-added service by 75%.
3COM CORPORATION, Santa Clara, California 1986 to 2000
Program Manager 1999 to 2000
Managed procurement and IT projects.
. Created materials and trained internal users resulting in a
30% reduction of purchasing help desk calls and purchase
requisition errors.
. Planned and implemented a nationwide program to meet state and federal
regulations regarding flexible workforce employment issues to avoid
related IRS penalties and fees.
Western Region Procurement Manager 1997 to
1999
. Managed staff of 10 procurement professionals. Organized,
planned, and controlled all facets of the materials and
purchasing functions to drive cost savings.
. Led the development and deployment of a Web-based
requisitioning front-end for the SAP purchasing system to
employees worldwide.
Technology Project Manager 1993 to
1997
. Led project to successfully establish the Intranet and
Internet infrastructure for employees, prospects, and
customers.
. Coordinated software deployment projects to 13,000 employees
worldwide (Microsoft Office, Lotus Notes, remote access
software).
. Managed a $4 million enterprise budget for software licensing
and support contracts (Microsoft, Lotus, Novell, Symantec,
Apple).
. Negotiated exception pricing and contract terms with major
software manufacturers (Microsoft, Novell, Lotus, Symantec,
Business Objects), e.g., obtained $100K in cost savings on a
Microsoft license agreement.
. Communications manager for worldwide NetWare and Lotus Notes
deployment; implemented and managed $100K training program.
Technical Analyst 1986 to
1993
. Supported and maintained network servers and LAN services.
. Resolved hardware and software desktop support problems.
Certification
Project and Program Management Certificate, University of California Santa
Cruz, Cupertino, California, 2002
CERTIFIED PROGRAM MANAGER with extensive business experience in the high
technology industry. Well-rounded experience delivering results to
multiple business units including marketing, IT, technical support,
engineering, logistics, and corporate purchasing. Strong project
management, process, and people skills with proven track record of
consistently exceeding business and stakeholder objectives.
Excellent communicator Process-oriented Planning expert
Detail-oriented Hands-on Strong negotiator
Cross-functional team Self-starter Customer-focused
leader
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