Project Manager Marketing
Resume:
Iris Rigsby Putnam
**** ****** ***** **. #****( Euless, TX 76039 ( +1-682-***-**** (
**********@*****.***
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Experience
Idearc Media, Coppell, TX 07/2008-06/2009
Search Engine Marketing Account Manager - Marketing
. Manage over 100 accounts for paid search program success through
bidding strategies and effective key word management on Pay Per Click
search engines. (Includes: Setting up, implementing, keyword
generation and development of Pay Per Click campaigns).
. Act as a subject matter expert for web analytic tools such as Google
Analytics, Omniture, Yahoo Web Analytics and WebTrends,
. Provide detailed analysis of key metrics and program tracking
techniques in order to identify, recommend and implement program
changes to increase overall search performance.
. Create and manage campaigns using web reporting and bid management
tools.
. Research and analyze the online marketplace to determine the optimal
strategy.
. Optimize accounts in Google, Yahoo and Bing to meet objectives and
advertisers specific metrics.
. Responsible for growth and retention for all assigned accounts.
. Provide Search Engine Marketing education to business units and other
internal departments.
WorldWide Revenue Solutions, Plano, TX 01/2008 - 07/2008
Online Marketing Manager - Marketing
. Manage all online marketing, advertising and analysis, vendor
management, search engine optimization, pay per click advertising and
monthly reporting for independent and corporate hotel accounts.
. Responsible for all online media planning and buying.
. Assist Director of Marketing with market research, analysis and
competitive sets.
. Track marketing expenditures for all hotel accounts.
. Provide timely execution of all portfolio related linking activities
(includes: launching and managing social media marketing).
. Manage social content and experiences for hotel clients on various
social media websites.
. Provide detailed analysis and tracking of the performance metrics for
hotel clients regarding their social media initiatives.
. Educate hoteliers on usage, best practices, rules of engagement, and
measurement of the social space
. Grow Friends/Followers/subscribers on specific social sites and
develop activation plans targeting the sites.
. Increase engagement and frequency of social contacts for hotel
clients.
. Identify new vendor partners as needed by segment.
. Audit vendor results and hold them accountable for hotel performance
. Manage paid search programs to maximize ROI potential and Click
Through standards.
Sabre Holdings, Southlake, TX 05/2005 - 04/2007
Rate Compliance Analyst - Car and Hotel Distribution
. Responsible for planning and conducting direct analysis of rates from
the Sabre GDS and alternate sources.
. Provide consultation for TravelCLICK to ensure hotels are aware of the
Terms and Conditions for the Hotel Spotlight program.
. Organize "Best Practices" in order to meet compliance standards.
. Assist hoteliers at the property and chain levels to ensure rate
filing for TravelCLICK meets all terms and conditions.
. Evaluate and develop reports/procedures to communicate rate parity.
. Maintain Onboarding database for the Hotel Spotlight Subscriptions.
. Support the Salesforce.com CRM tools and initiative.
. Provide secondary support for Hotel Database inquires.
Iris Rigsby Putnam (continued)
Pegasus Solutions, Dallas, TX 07/2003 - 05/2005
Service Delivery Manager - Financial Services
. Handle and process daily operational issues for global hotel and
consortia accounts.
. Conduct weekly and monthly reporting to identify process improvements
/ recommendation to customers or requirements for action.
. Provide operational assist stance to maximize revenue opportunities.
. Provide customer trainings and meetings on an as needed basis.
. Provide input to Sales regarding contract renewals.
. Analyze account information to improve revenue yield and reduce data
quality issues.
Lanyon, Arlington, TX 9/2000 - 7/2003
Product Analyst
. Proof software documentation.
. Coordinate and prepare in-house/off-site training.
. Maintain Frequently Asked Questions and Knowledgebase databases.
. Test customized applications.
. Troubleshoot and research customer issues by determining
database/coding vs. user issue.
. Develop training curriculum for administrative users to manage hotel
RFP process.
. Create documentation process flow and procedures.
. Project Manager for process improvements and system integration for
customers.
. First level of contact as subject matter expert for MS-Office and RFP
processing.
. Fulfill software demo orders: software creation, label creation,
packaging, shipping, etc.
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Education/Certification
Google Certified, 2008
Education America, Associates of Applied Science, Computer Information
Systems, 2001
PMP Certified (Project Management), 2001
attended, Remington College (formerly Education America), Online Campus,
2002 - 2003
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Computer Skills
. Visual Basic, Visual C++, SQL, HTML, JavaScript, Brio & FrontPage
. Microsoft Office: Excel, Word, PowerPoint & Access
. Adobe Acrobat, QuickBooks, Salesforce.com, Web-Ex & Visio
. Google Analytics, Omniture, WebTrends & Yahoo Analytics
. Social Networking Sites: Facebook, LinkedIn, MySpace, Stumble Upon and
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