Sales Project
Resume:
Lakshmi Manasa
Email-Id: ********@*****.***
SalesForce.com Business Analyst/Developer Contact:
Summary:
. 6+ Years experience as a Business Analyst in the Software Development
Industry specializing in Requirement Management, Documentation and
Project Coordination.
. Over 3 years of experience in Sales force Customization, Security Access,
Workflow Approvals, Data Validation, Data Utilities, Analytics, Sales,
Marketing, Customer Service and Support Administration.
. Experience in Administration, Configuration, Implementation and support
experience with Salesforce.com platform.
. Experienced in implementation using Apex Language, Classes, Controllers &
Triggers, Web Services, VisualForce Pages, Components, Tabs, Custom
Objects, S-Controls, Reports, Analytic Snapshots and Dashboards.
. Well versed in cloud technology and on-premise infrastructure integration
for Salesforce.com using Force.com platform, XML, Web Services and third
party packages.
. Strong Knowledge in AppExchange Applications for integrating with Third
Party Applications.
. Experience working with Eclipse IDE and Force.com Plug-in environment.
. Experience working with salesforce.com sandbox and production
environments.
. Efficient in writing Business Requirements Document, USE Case
Specifications, Functional Specifications, Customer Requirement Documents
and Workflows using Requisite Pro and MS Word
. Expert at uncovering the client requirements and identifying the system
requirements by creating Use Case Models, Data Flow Models etc
. Extensive experience working on MS Project, MS Visio, Excel, Power Point,
Word, Access and Outlook
. Coordinating efforts within a team of Project Managers, reporting Actual
costs, projecting Estimated forecasts, and evaluating Reports on monthly
basis
. Driving the project by keeping track of the open issues, coordinating
efforts within team and ensuring that the project is delivered within its
stipulated time frame
. Excellent working knowledge in Data Modeling, the process of creating a
data model by applying formal data model descriptions using data modeling
techniques
. Knowledge of client-server and web based applications, strong database
design (SQL) and modeling experience with project management skills
. Performing Data Analysis by identifying the different data sources,
creating Logical data models and establishing relationship between
entities
. Expert in writing detail system Use Cases, developing business Test
Cases, and working with QA teams during testing phase thereby
facilitating Acceptance testing with Stakeholders and Business users
. Acted as an interface between the Client and the technical team
. Excellent analytical, communication and inter-personal skills.
TECHNICAL SKILLS
Salesforce.com Apex, Visual Force, SOQL, SOSL, Apex
Triggers, Workflows, Approvals, Email
Templates, Formulas, Validation Rules,
AppExchange, Eclipse, Salesforce.com,
Force.com IDE, ApexDataLoader, Roles &
Profiles
Operating Systems Windows 98/95, Windows XP 2000, Unix and
DOS
Methodologies Rational Unified Process (RUP), Waterfall,
Agile, Prototype.
Modeling Tools Rational Rose & MS Visio
Project Management Tools MS Office & MS Project
Change Management Tools Rational Clear Request, Requisite Pro,
Test Director
Databases / Query Tools SQL, RDBMS(DB2), DWH
ETL Tools Erwin, Informatica, Datastage
Reporting Tools Cognos, Business Intelligence, Crystal
Reports
Testing Tools Test Director, Load Runner, X Runner &
WinRunner
Version Control System Rational Clear Case
PROFESSIONAL EXPERIENCE
Client: Highmark, Harrisburg, PA
June '09 - Till Date
Role: Salesforce.com Business Analyst/Developer
Highmark is a health insurance company based
in Pittsburgh, Pennsylvania, United States. It is the largest health
insurer in USA. The Sales force CRM Application Implemented for enabling
the sales team to keep track of their customers, their contact information,
and their opportunities in Pipeline.
Responsibilities:
. Worked with the user group for requirement gathering throughout the
planning and implementation
. Involved in various activities of the project, like information
gathering, analysing the information, documenting the functional and non
functional requirements
. Implemented the requirements on Salesforce.com platform and Force.com IDE
Plug-in using Eclipse
. Worked with various salesforce.com objects like Accounts, Contacts,
Leads, Campaigns, Reports, and Dashboards
. Developed various Custom Objects, Tabs, Components and VisualForce Pages
. Developed and configured various Custom Reports and Report Folders for
different user profiles based on the need in the organization
. Developed Custom Objects, Custom Reports and configured the Analytic
Snapshots to dump the data on regular basis for the sales performance and
lead generation statistics
. Created and deployed Several Reports using salesforce.com platform
. Developed and deployed workflows wherever necessary
. Integrated the web services by generating the necessary stubs from the
WSDL files for extracting the data from the home grown applications by
using the home grown web services
. Developed Apex Classes, Controller Classes and Apex Triggers for various
functional needs in the application
. Created email templates and inbound emails using Visual force for the
clients and customers
. Maintained data cleanliness and accuracy by adding custom validation
rules, custom formulas, reports and dashboards
. Worked extensively with the QA team for designing Test Plan and Test
Cases for the User Acceptance testing (UAT)
. Used the sandbox for testing and migrated the code to the deployment
instance after testing
. Provided ongoing salesforce.com maintenance and administration services
including periodic data cleansing, custom objects, workflow
. Interacted with the Salesforce.com premium tech support team on a regular
basis
Environment: Saleforce.com platform, Apex Language, Visual Force (Pages,
Component & Controllers), Pages, Data Loader, HTML, Java Script, Workflow &
Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security
Controls, Sandbox data loading, Eclipse IDE Plug-in, Windows XP
Client: Cricket Communications, San Diego, CA
Nov '08 - Apr '09
Role: Salesforce.com Consultant
Cricket Communications is a provider for telecom products to major wireless
carriers and enterprise customers, enabling them to build and manage their
telecom infrastructure. Cricket communication provides service to more than
6,000 clients in achieving their business goals. The Salesforce CRM
application developed in Salesforce also offers the feature of generating
reports for sales teams.
Responsibilities:
. Documented and shared the requirements with SalesForce.com consultants
for further implementation.
. Closely worked with SalesForce.com consultants while implementing the
solutions for the needs of organization.
. Designed, developed and deployed the Custom objects, Page layouts, Custom
tabs, Components, VisualForce Pages, Apex classes to suit to the needs of
the application.
. Customized the Dashboards to the track usage for productivity and
performance of business centres and their sales teams.
. Customized tabs for among different business users groups and business
centres.
. Integrated the web services by generating the necessary stubs from the
WSDL files for extracting the data from internal systems.
. Create various profiles and configured the permissions based on the
organizational hierarchy requirements.
. Designed and developed workflow rules, validation rules, and
customizations within Sales force.
. Implemented Apex Classes & Triggers and linked them to manage the
workflows Implemented in the system.
. Implemented S-controls to manage sales plan call sheets within Sales
force, capturing prep data and call activity.
. Implemented various Custom Reports and deployed them for different
business user levels.
. Involved with Salesforce.com Premier Support and handled the support
cases with the help salesforce.com support.
. Administrated and monitored the company's Sales force CRM application
Environment: SalesForce.com CRM Application Platform, Apex Language, Visual
Force, S-Controls,
HTML, JavaScript, Custom Objects, Tabs, Page Layouts, Workflows, Approval
Processes, Email, Messaging, Dashboards, Reports, Eclipse, Sandbox,
Production environment
Client: Novartis Pharma, NJ
Feb '07 - Nov '08
Role: Salesforce.com Consultant
Novartis has implemented salesforce.com CRM application for Marketing,
Finance. The MSP is an application that is developed for Marketing,
Finance, Business Planning and Analysis Groups to manage their marketing
spend process.
Responsibilities:
. Involved in various activities of the project, like information
gathering, analysing the information, documenting the functional and non
functional requirements.
. Lead planning meetings, JAD sessions, analysis development, test
inspections, and other project meetings throughout project life cycle
. Designed, developed and deployed Apex Classes, Controller Classes and
Apex Triggers for various functional needs in the application.
. Created page layouts, search layouts to organize fields, custom links,
related lists, and other components on a record detail and edit pages.
. Created workflow rules and defined related tasks, time triggered tasks,
email alerts, filed updates to implement business logic.
. Created UI for new application and AppEx Packages for different MSPR
Applications on Salesforce.com
. Created various Custom Reports for standard objects as well as custom
objects to give complete detail overview of Customer (Account) Orders,
Renewal Forecasting, and Customer Balance Report with Multi-Currency
support.
. Created profiles and implemented Object level, field-level and record-
level security.
. Provided support ongoing salesforce.com maintenance and administration
services including periodic data cleansing, custom objects, workflow,
campaign management. triggers
. Integrate of Application (OE modules) with Salesforce.com with using SOAP
Client.
. Created email templates and inbound emails using Visual force for the
clients and customers.
. Integrated the web services by generating the necessary stubs from the
WSDL files for extracting the data from the home grown applications by
using the home grown web services.
. Used the sandbox for testing and migrated the code to the deployment
instance after testing.
. Development and integration for MSPR Report Customization
Environment: Saleforce.com platform, Apex Language, Visual Force (Pages,
Component & Controllers), Pages, Data Loader, HTML, Java Script, Workflow &
Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security
Controls, Sandbox data loading, Eclipse IDE Plug-in, Windows XP.
Client: Citizens Bank of Kansas, Wichita, KS
July '06 - Jan '07
Role: Business System Analyst
Citizens Bank of Kansas offers online services such as 24-hour online
account access to credit card accounts, instant online account opening for
deposit accounts, and instant decisions for credit cards. The project
involved implementing the 24-hour online access to credit cards, where
customers could login and view their account information, make online
payments, change their contact information, and contact customer service
representatives for questions.
Responsibilities:
. Defined the scope of the project and gathered Business & Functional
Requirements
. Interviewed Business Area Experts, asking detailed questions and
carefully recording the requirements in a format that could be reviewed
and understood by both business people and technical people.
. Followed the RUP guidelines and thus created RUP artifacts.
. Developed Business Process Design highlighting the Business activities of
the proposed system
. Delivered Business Requirements Document and Software Requirement
Specification Document
. Analysed business requirements and segregated them into high level and
low level Use Cases, activity diagrams using Rational Rose
. Created Sequence and Collaboration Diagrams using Rational Rose based on
UML methods, thereby defining the Business Process Model.
. Proposed new Processes and Business Proposals.
. Prepared Workflow diagrams to analyse AS IS and TO BE scenarios, designed
new process flows and documented the business process and various
business scenarios
. Involved in preparing Architecture and Detailed Design documents as per
EA standards. Led technical and business sessions, and acted as a liaison
between user and stakeholders, thus converting business needs into
software solutions of the highest quality.
. Analysed and generated weekly Reports.
. Created Requirement traceability Matrices to track the progress. .
. Developed user guides for the system
. Reviewed SQL queries and helped in writing various reports.
. Used CSS to define colours, layout of various documentation and designing
the User Interface and move information to separate style sheet
. Developed Test Scenarios and documented Test Plans that contains test
scripts, test cases, test data and expected results for the Integration,
Functional, Performance, User Acceptance Testing, Web based and White Box
Testing and Regression Testing.
Environment:
UML, SOA, IBM Rational Software Modeller, JAVA, J2EE, JSP,ASP HTML, CSS,SQL
server 2000, Oracle 11i, Microsoft Office suite, Win Runner, Macromedia
Dreamweaver, Quality Center,SQL,Web 2.0, RUP.XML,Datastage.
Client: Prudential Financial, Roseland, NJ
Feb '05- Feb '06
Role: Business Analyst
Prudential Financial companies serve individual and institutional customers
worldwide and include The Prudential Insurance Company of America, one of
the largest life insurance companies in the U.S. These companies offer a
variety of products and services, including life insurance, mutual funds,
annuities, pension and retirement-related services and administration,
asset management, banking and trust services, real estate brokerage
franchises, relocation services and, through a joint venture, retail
securities brokerage services.
Project Scope: The project was to expand the current system to track the
activity of the Individual Loans and fixed income investments. It aimed at
automating the Tracking process of repayment on loans and the fixed incomes
given.
Responsibilities:
. Implemented a structured system development methodology with emphasis on
RUP and SDLC that dramatically improved productivity and reduced errors
. Coordinated in operational step-by-step workflows of components in the
system using UML activity diagram
. Made Screen Mockups/Definitions and Dependencies using Excel
. Coordinated JAD sessions to understand the user requirements and also
their system's implementation
. Worked with end users to identify business requirements
. Submitted detailed Reports to Managers, Team and SME's using Reporting
Tools
. Actively involved in Data Modeling thereby making sure we are covering
all the data elements that would be required in future reporting. Ensured
accuracy of data sent down-stream, and maintained documentation of the
process
. Conducted workflow, process diagram and gap analysis to derive
requirements for existing systems enhancements
. Performed testing using mercury products ( Win runner and test director)
. Involved in analysis of Requirement Specifications and planning by
formulating Test Strategies, and Test Cases in Test Director 8.0 for the
Functional, Integration, Security and smoke testing
Environment: Windows XP/2000, Quality Centre, UML, XML, MS Office, MS
Visio, MS Project, Java, Oracle, Cognos, Test Director.
Client: GTL Limited, New Delhi, India
Dec '03 - Jan '05
Role: Business Analyst
GTL Limited is the leading IT and Telecom solutions providers in the
Country with its presence across the Globe. GTL is specialized in
implementing the call centers (products and the solutions) and has a clear
leader in the area of technology.
Responsibilities:
. Assisted the Sr. Business Analyst in requirements gathering and analysis
. Supported the networking & telecom products & solutions
. Excelled in the field of call centers implementations and Networking
. Interacted with the principal organizations on day-to-day basis regarding
product upgrades changes in the prices, delivery schedules and other
operational issues
. Prepared various Adhoc Reports for management to project the current
status of the project, open issues, resolutions, expected timelines,
defect status, risks. Also prepared User Manuals and participated in
demonstrations
. Worked with external vendors to resolve data communication issues,
testing, and coordinated timelines. Held walkthroughs with the end users
and communicated enhancement requests
. Gave presentations on the products & solutions
Environment: Requisite Pro, Clear Case, MS Power Point, MS Project, Java,
Test Director, MS Excel, Outlook.
Client: HDFC Ltd, Hyderabad, India
Feb '03 - Nov '03
Role: Jr. Business Analyst
It is a private sector bank engaged in retail banking, wholesale banking
and transactional banking. I was involved in post merger operations of HDFC
Bank with Times Bank.
Responsibilities:
. Analysed business needs for the new cash management application
. Worked closely with clearing operations, corporate banking as well as
external business partners to come up with requirements for the new
systems
. Wrote technical papers, gathered technical requirements, and compiled
them to help the design system
. Analysed existing functionality systems for both the banks and revised
them as the needed
. Established a business analysis methodology around the Rational Unified
Process (RUP)
. Assisted in building a business analysis process model using MS Visio
. Designed and developed use cases, activity diagrams, sequence diagrams,
and OOD using UML
Environment: Windows XP, Rational Rose, Rational Clear Quest, MS Word,
Java, EJB,Oracle 8i, UML, RUP, MS Excel, MS Word, MS PowerPoint, MS Visio
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