Sales Manager

Colin Redding

**** *. **** *****

Phoenix, AZ ***06

480-***-****

************@*****.***

Summary

• Extensive experience in national and international sales and marketing

• Proven management and leadership abilities

• Innovative business and strategic marketing skills

• Exceptional talent for managing and inspiring a multi-skilled staff

• Dedicated, self-motivated team player

Experience

Granny's Chocolate Creations, Product Brand Manager, August 2001 – Present

Developed innovative seasonal product lines from concept to end-of-life. Worked closely with clients, developing a

strong working relationship.

• Created a mutually beneficial strategic partnership with Starbucks, Publix Supermarket, and Kroger Chains.

• Responsible for distribution management and logistics to key Starbucks regional and Canadian distribution

centers.

• Enhanced supply chain by overseeing distribution, account teams, buyers, and customs brokers.

• Increased sales by 100% over a period of two years.

IBM Corporation, IBM Direct Sales Manager, Direct Alliance Corp., August 2000 – August 2001

• Hired and managed a team of 12 B2B IBM sales associates.

• Achieved 10 consecutive months of sales growth from zero to more than $3 million a month in sales.

• Responsible for more than 15,000 client accounts, including the replacement, upgrade, and installation of new

IBM hardware.

• Provided training and support; implemented and evaluated work plans and objectives for team.

Granny's Chocolate Creations, New Business Development, January 1994 – August 2000

• Developed, managed, and executed new private label product launches with Safeway, Sweet Factory, Eddie

Bauer, Universal Studios (Dr. Seuss), Ford Motor Co., and LPGA

• Directed development of product and graphic design, copy, and point-of-purchase presentation materials.

• Championed southwest region sales program with 25 employees for Costco and Sam’s Club that generated

$300,000 in five weeks.

Activity Directories Intl., Bell Canada Enterprises, Sales Executive, January – December 1993

• Directed advertising sales for industry-specific directories.

• Coordinated new product launches to include targeting, positioning, and brand.

• Achieved 100% of all sales goals.

• Developed marketing proposals, presentations, and product-integration strategies.

• Directed product promotion, including print design, advertisement layout, and copy approval.

Education

• Beloit College – Beloit, Wisconsin; Bachelor of Arts, Psychology (1988 – 92)

• Bell Canada Consultant Training (1993)

• IBM Product Training (2000)

• Board of Directors, Mesa Community Action Network (2005 – 2007)

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