DAVID R. SPENCER
Saint Charles, IL 60174
630-***-**** ~ ***********@*****.***
LinkedIn: www.linkedin.com/in/drspencer
PRODUCT MARKETING MANAGER
Marketing, Sales & Business Development / Indirect Business / Marketing
Strategy
Driving Revenue Through Product Life-Cycle Management and New Product
Introduction
PROFILE
. Dynamic marketing and business development manager with 10 years
experience leading product management, alliance marketing, and regional
marketing from localized levels to global markets.
. Skillful at collaborating with external channel partners on existing
products and developing marketing requirements for new initiatives in
voice processing, speech recognition and network infrastructure.
. Oversee development and design of product management processes including
marketing plans, pricing strategy, product positioning, product
introductions, and product updates.
EXPERIENCE
Manufacturers Representative/Consultant June
2009 - Present
. Clients: Memorylink Corporation and MARS Antenna
MEMORYLINK CORPORATION, Rolling Meadows, IL 2007-
April 2009
Eastern Region Sales Director
Spearhead direct sales within eastern United States for wireless broadband
product lines. Develop strategic partnerships with wireless broadband
manufacturers and expand reseller channels.
Achievements:
. Generated over $ 1.3 M in revenue over a 12 month period as a result of
utilizing direct marketing strategies to exceed quota 130% for 4
consecutive operating quarters.
. Positioned company for future revenue growth by engaging and enrolling
additional distribution partners generating a 60 day backlog for product
delivery.
MOTOROLA (Networks and Enterprise Business), Schaumburg, IL
2005-2007
Regional Marketing Manager
Delivered North America marketing leadership for all indirect distribution
channels promoting fixed wireless broadband solutions. Oversaw annual
marketing plans, channel programs development, new product launches, and
delivering new business opportunities to resellers.
Achievements:
. Boosted sales revenue of wireless broadband product line 20% leading to a
#1 market share in North America as a result of launching monthly webcast
events for channel partner education on the latest product, program, and
promotional information.
. Generated a 30% increase in customer leads over a 3 month period while
leading a cross-functional marketing team by executing market
segmentation campaigns and implementing other initiatives into new
prospect outlets and sources.
. Spurred annual sales of individual distributors 15% by building strong
relationships while developing and implementing joint marketing programs.
. Managed cross-functional business team consisting of; Product Management,
Sales and Services.
DAVID R. SPENCER
PAGE TWO
INTEL (Communications Infrastructure Group), Schaumburg, IL
2000-2005
Senior Product Marketing Manager
Promoted to champion marketing initiatives with overall focus and
development on customer-facing programs with software partners. Led the
facilitation of sales including new distribution channel relationships and
engaging existing partners as customers implemented next generation
products.
Achievements:
. Ignited sales revenue $15M for voice processing / speech recognition
systems by formalizing product development and marketing activities to
leverage partner relationships and form new global alliances.
. Secured a $1.4M contract with MCI providing online gaming via a hosting
service while providing leadership management for the business
development team.
DIALOGIC CORPORATION (Intel Company), Parsippany, NJ
1998-2000
Product Manager - Network Interface
Appointed to manage the network interface product line comprised of
hardware and software used to connect telephony and media servers to a
global communications network. Led internal product team consisting of 11
direct reports. Developed marketing strategy, product roadmap, and launch
plan.
Achievements:
. Doubled annual sales revenue from $25M to $52M over a 2 year period as a
result of leading a product management and marketing team in the
turnaround of the product line.
. Recognized by company with "President's Club Award" for performance
excellence.
ROCKWELL ELECTRONIC COMMERCE, Wood Dale, IL 1995-1998
Senior Product Manager - CTI Middleware (1997-1998)
Charged with directing efforts related to the CTI Middleware product line
consisting of internal solutions and integrated third party solutions.
Developed product release schedules. Reported to executive team.
Achievements:
. Played a key role in managing technical aspects of product line by
leading a team of engineers and supervising the major software release
process.
. Supported the overall sales force by providing global marketing
assistance.
Senior Account Executive - Sales Overlay (1995-1997)
Tasked with overseeing sales territory with the primary focus on creating
sales of product lines including call center operations and automatic call
distribution (ACD) systems.
Achievements:
. Generated sales revenue of $550K as a result of closing transaction on a
large CTI deployment.
Note: Previous work history includes 14 years in Sales/Sales Management at
NCR Corporation.
EDUCATION
Bachelor of Science in Commerce
Rider University, Lawrenceville, NJ