Design Marketing

Edward W. Lawler, Jr.

*** ****** ******, ******, ******** 60506

Home ***- ***-**** . **** 630-***-****

abmkpb@r.postjobfree.com

http://lawlergraphicdesign.com/ . http://ewlawler-

reinventedagain.blogspot.com/

Summary

Creative Graphic Designer with extensive experience in healthcare,

corporate, and service industries. Emphasis on brand marketing and

institutional graphic standards. Excellence in logo development and design

for publications, brochures, posters, ads and other media. Team leader and

player with experience collaborating on projects with clients and

suppliers. Accomplished in business-to-business, identity, desktop design,

computer aided hardware and software technology.

Professional Experience

Loyola University Health System (LUHS), Maywood, Illinois 1993-2009

Teaching hospitals and clinics: Loyola University Medical Center (LUMC)

includes Hospital, Stritch School of Medicine

Coordinator of Graphic Standards and Identity, 1997-2009

Development and implementation of the LUHS Brand Standards program.

Evaluated, recommended and implemented methods to redevelop graphics

programs specific to the Health System and LUMC. Created program graphics.

Managed projects.

. Redesigned and updated the original LUHS logo system as LUHS branding

changed.

. Reviewed and developed LUHS Graphic Guidelines Booklet from agency

proposal, recommending other changes, which saved money and preserved

LUHS Brand.

. Chaired Graphic Standards Committee staff of 15, in evaluating and

suggesting changes to LUHS Brand Standards Guidelines publication:

Wrote and submitted recommendations to VP of Marketing Department and

Director of Marketing Communications.

. Wrote and implemented LUHS Brand Standards At-a-Glance FAQ document as

first step from Committee recommendations, resulting in a simplified

approach to common branding questions asked by staff.

. Designed Marketing publications "Loyola Medical News", "Vision

Philanthropic News" and "Inside the System" which were used for

influencing multiple audiences.

. Selected to mentor Junior Designer in print design, resulting in more

efficient use of design time and improved quality of work.

. Initiated and maintained map systems for LUHS and LUMC campus maps,

resulting in consistent marketing graphics as the Health System

evolved.

. Project managed production and printing of Physician Referral

Directory, Stritch Medicine Alumni publication and LUHS Annual

Reports: Saved costs through effectively negotiating and choosing

vendors, materials and print methods.

Assistant Director of University Design, 1993-1997

Provided general graphic support to the Medical Center Public Relations

Department.

. Initiated first draft of LUHS Graphic Standards, based on input from

Task Group: Refined graphic standards into manual form, and maintained

subsequent versions of Brand Standards for the Department of

Marketing.

Edward Lawler, Page Two

Spiegel Associates, Oakbrook, Illinois

Graphic design firm focusing on corporate and health care branding

Senior Designer

Developed and presented design assignments to clients. Assumed management

of Macintosh Computer Systems. Developed cost estimates, and managed

outside vendors. Designed two Safety-Kleen Corporate Annual Reports.

The Designers, Glen Ellyn, Illinois

Design Division of The Complex, a graphic arts service firm

Art Director

Emphasis on corporate identity and design, business-to-business (B2B) sales

materials, and illustrations. Supervised, trained and improved quality

standard of Design staff. Directed client contact, and

development/presentation of design concepts. Assigned and scheduled

projects, provided cost estimates to clients, and managed vendors. Expanded

desktop design technology with the introduction of computer aided

illustration hardware and techniques.

LAWLER DESIGN & ILLUSTRATION, Carol Stream, Illinois

Freelance Graphic Designer

Provided graphic design for business-to-business print and advertising.

Executed both electronic and conventional airbrush illustration for higher

education text publications. Clients included Kemper Insurance Group and

Image House Inc.

DELTAK, Inc., Naperville, Illinois

Computer Training Company

Senior Marketing Graphic Designer

Coordinated design of project graphics including corporate audiovisual and

print media.

Design Coordinator

Supervised, scheduled and assigned projects of graphic design department

staff. Managed department budget.

Graphic Designer

Designed product labeling, and corporate/marketing brochures for B2B.

Education

Chicago Academy of Fine Arts- Chicago, Illinois

Bachelor of Fine Arts, Communication Arts/Graphic Design

Waubonsee Community College, Sugar Grove, Illinois

Web Design Study

William Rainey Harper College, Palatine, Illinois

University of Illinois, Chicago, Chicago, Illinois

Liberal Arts Study

Computer Skills

Hardware: Apple Macintosh OS 10.6

Software: Adobe Illustrator CS4, Photoshop CS4, Indesign CS4, Adobe

Dreamweaver CS4, Adobe Acrobat Professional; QuarkXpress; Microsoft Word,

Powerpoint, Excel, HTML/CSS coding

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