Marketing Sales

Hans Luxemburger ***************@*****.***

c. 404-***-****

Marketing Analyst

A detail-oriented professional with experience in marketing, sales and

project management.

Developed marketing operations systems that contributed to NewsCertified

being named one of America's most promising start-ups by BusinessWeek

magazine.

Top performing account executive with CNN ImageSource-exceeding clients'

expectations and delivering group-leading performance.

Excellent project management and customer service skills; passion for

Interactive Marketing.

MBA, Marketing; Georgia State University; BA, Interdisciplinary Studies

Vanderbilt University.

Employment History

NewsCertified Exchange, Inc. 2009-

present

Marketing and Customer Operations Manager for a social-media internet

company that provides the global news media with a searchable, online

database of interview-ready experts and story ideas. Facilitate all

processes comprising the client lifecycle, including administrative on-

boarding, system implementation, account development, and troubleshooting.

Create comprehensive systems for tracking sales activities, customer

behavior, and marketing initiatives.

Develop direct-marketing methodologies including e-mail marketing for

account expansion, identifying opportunities to substantially increase

revenue per client.

Design and maintain customer management system to provide transparency

across sales, A/R, and operations.

Build and maintain systems for the use of eSignature contracts, driving

customer response and customer satisfaction.

Initiate and execute individual market analyses to research trends by

channel, geography, industry, and subject area of expertise. Output

featured at the board level.

Close advisor and prot g of the Chief Operating Officer, generally

offering cross-functional perspective and advice.

Cable News Network, Inc.

1998-2008

Senior Licensing Agent and Account Executive-- Licensed video from the CNN

news archive to international and domestic media production companies.

Served as the account executive for licensees- negotiated terms, managed

copyrights, and executed contracts. Directed staff researchers, clerical

assistants, and tape editors throughout order fulfillment. Developed and

executed the ImageSource marketing plan of print and web advertising;

managed a promotional budget; supervised internal creative teams and

outside vendors; implemented a client survey that highlighted 91% customer

satisfaction.

The top performing licensing agent within the group-- exceeding revenue

goals since beginning employment in 1998.

Acquired and maintained the division's largest clients and revenue streams,

including weekly PBS programming The Now Show and syndicated programming

The Oprah Winfrey Show.

Established and developed a subscription licensing model that became a

major revenue stream, resulting in annual sales increases of 25%.

Collaborated with CNN Legal, the Newsroom, and Public Relations to extend

special relationships, on special terms, to preferred clients.

Introduced operational and efficiency improvements to the licensing process-

- increasing capacity and decreasing turn-around time.

Collaborated with Turner's Strategic Planning department to reorganize and

restructure the business unit, resulting in significant corporate

investment in ImageSource.

Contributed to the conceptualization and re-design of the ImageSource B2B

web portal; responsible for specific recommendations to improve marketing,

operations, and sales capabilities.

Promoted to Licensing Agent II and Senior Licensing agent.

Education

Robinson College of Business, Georgia State University; MBA Marketing.

Team leader on senior year projects which included both written reports and

presentations:

o TIVO and the DVR Landscape-- a demographic analysis and

recommendations for marketing "time-shifted" viewing to young

families;

o WABE, Fundraising with Small Donors-- a marketing research report for

their fall fundraiser which included designing and implementing a

telephone survey of over 100 respondents;

o WUSA in Atlanta-- a marketing promotions case study of Atlanta's

professional women's soccer team.

Completed graduate-level marketing coursework, including: Marketing

Management, Buyer Behavior, Marketing Research, Business Strategy,

Fundamentals of Electronic Marketing, International Marketing, and

Marketing Communications and Promotions.

Presented over a dozen graduate-level final projects that included both

written reports and power point presentations.

Vanderbilt University, BA, Interdisciplinary Studies.

Developed and completed a self-designed undergraduate major incorporating

media studies.

Winner of Vanderbilt's Margaret Stonewall Woolridge Hamblet Undergraduate

Fellowship-- the largest endowed undergraduate arts fellowship in the

United States.

The Art Institute of Atlanta, Certificate of Web Site Design.

Adobe Photoshop, Flash, Dreamweaver.

Associations

CTAM-- Cable and Television Association of Marketers Georgia

AiMA-Atlanta Interactive Marketing Association

ACSIL-- Association of Commercial Stock Image Licensors

AMIA-- Association of Moving Image Archivists.

Additional Information

Software proficiencies include: Salesforce.com, Filemaker Pro,

ConstantContact E-mail marketing, HighRise CRM, DocuSign eContracts, Excel,

PowerPoint, MS Word, Microsoft Visio, QuickBooks Pro, Google Analytics,

Adobe Photoshop, Adobe Dreamweaver, and Adobe Flash.

Eagle Scout; Atlanta native.

Contact this candidate