Sales Marketing
Resume:
Jeff Zakim
*********@*****.***
www.linkedin.com/in/jeffzakim
www.facebook.com/zakim
www.twitter.com/jeffzakim
Summary
Digital, Interactive & Social Media Marketing executive with 10+ years
experience in music and entertainment marketing, strategy, sales and
product development. Expertise in Social Media, Digital Marketing strategy,
web and mobile platforms & application development, viral distribution,
direct-to-consumer models, digital business development, CRM & analytics. I
am seeking new challenges in the digital marketing space to best serve my
passion, skills and years of delivering greatness.
Experience
EMI Music, New York, NY
May, 2008- present: Senior Director, Global Digital Marketing
Responsible for development, execution, and analysis of all digital
strategy and digital marketing campaigns for global music organization.
Direct oversight of digital marketing tools, partners, platforms, new
technology solutions, revenue growth, policy maintenance and best
practices. Management of multiple project-based budgets, time lines and
internal resources.
Planning, budgeting, and deployment of multi-platinum (Norah Jones, Alice
In Chains) and developing artist (Amos Lee, A Fine Frenzy) global Internet
marketing, digital strategy and social media campaigns. Managing marketing,
digital design, multi-platform campaign costs, partners and messaging
strategy from early stage conception, through execution and analysis.
Management of Direct-to-Consumer business for North America; building out
partner process, internal systems, sales and marketing requirements,
product development and partnership management for all aspects of D2C
sales, marketing and engagement models.
Mobile application development (Alice In Chains, David Crowder Band, Katy
Perry); with direct oversight of third party developers, budgeting,
application conceptualization, content and product development, delivery
specifications, product update road map specs, analytics measurement and
sales reporting. Provide direction on application business models, trends,
statistics, commercial distribution channels and tracking of competitive
landscape.
Leadership in new Digital Business Development and expanding pre-existing
business partnerships with distribution outlets, web portals, technology
partners, web & mobile developers/ carriers, social media outlets, and
consumer-facing channels. Delivering guidance and strategic road map for
digital business partnerships. Gathering business requirements, processes,
deal points, technology & infrastructure assets & translating/bridging
partner offerings and business solutions into internal workflow, standards
and best practices.
Tracking, measurement and detailed documentation on all global digital
marketing initiatives, providing recommendations and post-campaign
analysis, statistics and reporting with goals of business growth, campaign
optimization, resource allocation, time and cost savings opportunities.
Digital project liaison and consumer/ trade messaging coordination with
Corporate Communications, Business Development, Business & Affairs,
Distribution and Marketing teams for all digital product developments, new
technology or platform deployments, and release of new digital & mobile
initiatives, distribution models, and partnerships.
EMI Music/ Blue Note Label Group, New York, NY
August, 2006- May, 2008: Sr. Dr, E-Commerce & Internet Mktg
Develop, manage and execute digital strategy for artists, projects and
brand properties. Digital business development including researching new
partners and opportunities, managing existing accounts and growing our
digital business through new product development, creative marketing
campaigns, brand integration and development of new promotional and
commercial digital business opportunities.
Direct responsibility for artist & label web sites and social media
properties, e-commerce & mobile strategies and platforms, online marketing
campaigns and digital revenue streams. Reporting to President and CFO/COO,
charged with overall guidance, leadership and internal evangelism on all
areas related to digital business growth, and incorporation of digital
marketing best practices.
Conceptualization, budgeting, execution & analysis of label groups overall
Internet marketing and digital sales strategy, including strategic
alliances, distribution deals, content positioning, online branding and
syndication, and new content distribution channels.
Management, scheduling, technical oversight, growth and best practices for
all artist, label and project consumer databases, including email, mobile
and social media fan and friend lists. Launching regularly scheduled and
targeted consumer- facing marketing messages across web, mobile and social
media outlets in coordination with offline and traditional campaign
elements.
Develop integrated artist-based Internet marketing campaigns in
coordination with Sales, Product Management, Creative and Publicity
Departments for all front line, catalog and special project releases.
Maintaining high-level internal and external awareness of Internet element
of campaign through multiple phases alongside traditional sales and
marketing channels.
Conception, design planning and deployment of the first EMI label specific
D2C store for the Blue Note Records brand. Management of external designer/
developer, transaction and billing partner, product distribution partners
and set up of business model for consumer-facing store and newly created
business unit. Responsible for product development, revenue streams and
store maintenance.
EMI Music/ Blue Note Label Group, New York, NY
June, 2001- August, 2006: New Media Marketing Manager
Scheduling and planning Internet marketing campaigns, web content updates,
label messaging cycles, online media partnerships, and product
solicitations in coordination with Sales, Product Management, Creative and
Publicity Departments.
Maintain and expand relationships with digital distribution partners,
promotional media outlets, web portals, Internet radio stations, online and
mobile content aggregators, mobile carriers and consumer-focused lifestyle
channels in long-term strategic efforts focused on artist awareness and
product sales.
Management and growth of label web sites, consumer databases, Internet-
based consumer experiences, distribution and management of digital media
assets, online affiliate sales programs and all web-enabled physical media.
Development and expansion of all consumer outreach and messaging systems
and campaigns.
CustomDisc, Inc. / iMix.com, Stamford, CT/ New York, NY
2000- January, 2001: Director, Marketing & Label Relations
1999- 2000: Director of Licensing
Developed and implemented marketing and music branding campaigns,
promotions and strategic partnerships with major and independent labels,
artists, music publishers, management agencies, and content owners.
Align content partners with third party brands both online and off-line for
syndication opportunities, promotional placement and product solicitation
in to corporate incentive programs and consumer reward/ gifting programs.
Promotion, marketing & sale of digital marketing strategies and services
for physical and web-based retail and current content and potential
distribution partners.
Acquired new release, catalog and exclusive content for distribution and
sale in multiple digital formats. Negotiated deal points, terms and
conditions of Internet marketing, distribution and syndication contracts.
1996- 1999: TWISTED America Records, New York, NY
Established global network of Internet radio broadcasters, club DJs,
Producers and artists for promotional servicing, chart reporting, Internet
audio streaming & release awareness. Development of label product archive,
management for artist events, bookings and travel, coordination of
Publicity, Business Affairs, Sales, Distribution and International
departments.
1995- 1996: I.R.S. Records, New York, NY
New York headquarters Label Operations Manager; Coordinating artist and
label activity for VP of Sales, National Promotion Director, Director of
Publicity and assistant to East Coast Sales Manager and East Coast Sales
staff. Street Marketing, promotions research, Sales & Radio reporting and
artist relations liaison.
1994: AIM Marketing, Old Bridge, NJ
Retail, Radio tracking, servicing & promotion under the guidance and
tutelage of the late Paul Yeskel.
Education
Towson State University, Towson, Maryland.
Bachelor of Science May 1994.
Major: Mass Media Communications. Concentration: Media, Radio and
Broadcasting. Sigma Phi Epsilon Fraternity (colony) Vice President, SGA,
Media Lab, WTMD Radio.
References or supplemental information furnished upon request.
Contact this candidate