Sales Manager

CHRISTOPHER J. STATT

**** ******* *** ( Atlanta, Georgia 30319

404-***-**** ( ******@*********.***

EXECUTIVE-LEVEL MANAGEMENT

Chief Financial Officer ( Vice President of Financial Planning

Results-oriented finance executive with a proven record of generating

revenue, controlling costs and guiding companies through substantial

change. Specialize in analyzing business opportunities, evaluating business

processes and developing plans for improvement. Effectively manage

operational startups and thrive on competition, challenges and creatively

solving complex finance problems. Unique background provides an

understanding of sales, marketing, technology and human resources

management. Inspirational leader who drives excellence organization-wide.

Areas of expertise:

Operational/Financial Leadership ( Service Delivery ( Financial Reporting (

Entrepreneurial Drive

Interactive Development ( Capital Financing ( Financial Systems ( Analyzing

Products & Services

Financial Analysis & Review ( Banking Relations ( Budgeting & Forecasting (

Project Management

Team Leadership ( Client Relations ( Team Building ( Contract Negotiation (

HR & IT Management

PROFESSIONAL EXPERIENCE

MCRAE ( Atlanta, Georgia ( 2002-Present

An integrated marketing communications agency providing advertising, public

relations and interactive solutions to clients in various industries.

Vice President, Finance

Function as Chief Financial Officer, overseeing all aspects of corporate

finance and serving as a trusted advisor to the 2 partners and shareholders

to establish strategies that drive growth. Maintain a special focus on

processes and automation to optimize short-term cash flow as well as long-

term financial investments. Assist with key client account decisions,

including establishing pricing and negotiating contracts. Provide senior-

level program management to ensure effective account direction, staff

utilization and account billing. Direct all aspects of HR, administration

and IT. Supervise accounting, financial analysis, and financial reporting

personnel.

. Facilitated substantial corporate growth, increasing sales by 178%,

gross income by 117% and staff by 100% in less than 6 years.

. Reduced operating expenses by $300,000 within 12 months of employment

without cutting staff.

. Developed a 3- to 5-year banking and investor packages to secure

$500,000 in mezzanine financing, increase line of credit from $250,000

to $750,000 and maximize interest earned.

. Initiated rolling forecasting process to provide 12-18 months of

visibility within a 5% margin of error, including leading all business

development forecasting to predict workflow requirements and

utilization.

. Conducted a 12-month staff utilization and hourly billing capacity study

to determine most profitable method for serving an additional $2 million

in new business with existing staff.

. Managed agency technology spend and oversaw interactive services revenue

growth of 400%.

. Streamlined the billing process and terms for key clients, reducing days

sales outstanding by 20 days, improving monthly interest income by

$5,000-$7,500 and reducing working capital requirements by $500,000.

. Reduced monthly closing by 5 days while adding details about media,

production and outsourced contractor accruals by client job to achieve

99% accrued expense and prepaid job costs accuracy.

CHRISTOPHER J. STATT ( Page 2 ( ******@*********.***

. Supported a 20% operating margin and improved profitability by

establishing staff billing rates and engagement pricing based on client

and perceived value, constantly analyzing billables to adjust rates.

. Improved internal accounting and technology systems to allow daily,

weekly and monthly cash tracking as well as long-term capital investment

decisions.

. Aggressively negotiated insurance policies to save 3-5% annually and

receive a 40% workers' compensation dividend annually, keeping annual

health insurance cost increases below 12%.

OUTWEB, INC. ( Atlanta, Georgia ( 1999-2000

Provider of business plan development and consulting, strategy, IT

consulting, graphic design services, web development and interactive

application development.

Vice President, Technology Development

Quickly promoted to establish and lead delivery operations for startup

company, serving on executive team to develop corporate mission, strategic

direction, goals and objectives, service offerings, organizational

structure and internal processes. Directed pre-sales, project management,

interactive design, application development and network administration

teams. Designated subject-matter expert on developing plausible business

technology, financial and operational models for clients. Supported sales

and consulting teams in identifying, negotiating and closing six-figure

development projects. Performed paid business requirements gathering

sessions to determine the best overall mix and price for client projects.

Served as client account manager for key clients.

. Partnered with sales manager to close a $500,000 web development

project, the company's largest sale at the time.

. Initiated a modified fixed pricing strategy that established a price

range for the entire engagement as well as individual pricing for each

stage.

. Sold and managed application development for 3 online business models

with phase 1 interactive development ranging from $250,000 to $500,000.

. Directed all aspects of a consulting project for client Radio Ride,

including planning business requirements, researching applicable

technologies and overseeing successful deployment.

. Led the recruiting effort to build project management, graphic design,

web development and application development teams, growing the team from

4 to more than 20 personnel.

. Introduced reporting processes for the department and created a sales,

operations and delivery model containing key business metrics for all

projects.

NEWTON PARK, INC. ( Atlanta, Georgia ( 1997-1999

Leading e-business company offering website development, hosting, technical

consulting and interactive marketing services.

Chief Financial Officer / Chief Operations Officer

Equity owner charged with establishing startup financial structure for

planning and reporting, including developing relationships with banks,

funding sources, healthcare, insurance, legal and CPA services. Created

strategic financial plans and technical accounting systems to drive cash

flow and profitability. Performed revenue, expense, staffing and cash flow

analysis to guide business opportunity pricing, track future performance

against financial goals and determine needed capital. Led workflow

improvement initiatives. Assumed control of project management and

interactive development team, standardizing processes to improve service

and grow team to 20 employees. Managed key client relations and full

project lifecycle for projects as large as $100,000. Supported sales in

negotiating and closing major accounts.

. Secured critical working capital by closing a small preferred stock

transaction.

. Formalized the entire project management process, including sales,

delivery and metrics.

. Enhanced profitability by developing new sales contracts to minimize

contract negotiation and provide a more extensive menu of service

options.

CHRISTOPHER J. STATT ( Page 3 ( ******@*********.***

PRUDENTIAL FINANCIAL ( Newark, New Jersey

A $33 billion financial services organization servicing both individual and

institutional clients worldwide.

Financial Data Warehouse Manager - Corporate Enterprise Operations (1997)

Partnered with senior-level executives for various internal business units

to promote the services and benefits of the financial data warehouse

project within the organization. Recruited, supervised and trained 3

analysts and as many as 10 developers charged with gathering and

documenting business unit requirement specifications to build beta

application prototypes. Evaluated workflow processes, analyzed needs,

collected sample deliverables and promoted early adoption of the financial

data warehouse tools. Prepared detailed functional specs and guided

prototype development team, detailing timeframes and resources for on-time

delivery.

. Managed six detailed multi-dimensional specification deliverables while

training a new team of analysts

. Received executive approval for the full lifecycle, requirements

gathering through user documentation and testing, phase one prototype

development project plan presented

. Created visual training deliverables and interactive demos to educate

team members on the power of mining a financial data warehouse and

managing financial processes with key business drivers, metrics, and

competitive market data

Financial Analyst - Prudential Mutual Funds Investment Management Finance

(1995-1997)

Directed all aspects of the $200 million public operations financial

planning and analysis reorganization, initiating a plan for the new group

and ultimately transitioning authority for implementation. Served as

project manager for key corporate improvement initiatives. Oversaw the

group's $60 million budgeting, financial planning and quarterly reporting

processes. Supervised and trained 7-person team.

. Partnered with senior leadership to implement activity-based costing for

each department, enabling allocation of expenses to individual mutual

funds.

. Led successful accounting system conversion from Prudential General

Ledger System to Prudential Securities' MSA, allowing more accurate

tracking of each mutual funds' management expense fees.

. Negotiated the payment of an outstanding $20 million bill from

Prudential Securities to PMFIM.

. Received successive promotions of increasing authority, including

Financial Systems Representative - Corporate and Assistant Financial

Analyst - Investment Advisors Finance.

EDUCATION

Master of Business Administration Coursework in Finance and MIS

New York University Stern School of Business ( New York, New York

Bachelor of Science in Business Administration, Concentration in Finance &

MIS

State University of New York at Buffalo ( Buffalo, New York

Summa Cum Laude

PROFESSIONAL DEVELOPMENT

Certified Management Accountant (CMA) ( Certified Financial Manager (CFM)

Certified Treasury Professional (CTP)

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